{"id":32111,"date":"2023-12-07T13:09:41","date_gmt":"2023-12-07T13:09:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-phan-bao-hiem-la-gi-dac-diem.html"},"modified":"2023-12-23T09:41:36","modified_gmt":"2023-12-23T02:41:36","slug":"thi-phan-bao-hiem-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-phan-bao-hiem-la-gi-dac-diem.html","title":{"rendered":"Th\u1ecb ph\u1ea7n b\u1ea3o hi\u1ec3m l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: project)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Th\u1ecb ph\u1ea7n b\u1ea3o hi\u1ec3m<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Th\u1ecb ph\u1ea7n b\u1ea3o hi\u1ec3m <\/b>t\u1ea1m d\u1ecbch trong ti\u1ebfng Anh l\u00e0 <b>Market share of insurance companies.<\/b><\/p>\n<p><b>Th\u1ecb ph\u1ea7n b\u1ea3o hi\u1ec3m <\/b>l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m (%) c\u1ee7a m\u1ed7i doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m chi\u1ebfm trong th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m.<\/p>\n<p>Th\u1ecb ph\u1ea7n c\u00e0ng l\u1edbn ch\u1ee9ng t\u1ecf v\u1ecb th\u1ebf doanh nghi\u1ec7p c\u00e0ng cao, k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u00e0ng ph\u00e1t tri\u1ec3n.<\/p>\n<p><b>Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n<p><b>&#8211; Thi\u0323 tru\u031b\u01a1\u0300ng ba\u0309o hi\u00ea\u0309m<\/b>\u00a0la\u0300 no\u031bi di\u00ea\u0303n ra hoa\u0323t \u0111\u1ecd\u0302ng mua va\u0300 ba\u0301n ca\u0301c sa\u0309n ph\u00e2\u0309m ba\u0309o hi\u00ea\u0309m.<\/p>\n<p><b>&#8211; Kinh doanh ba\u0309o hi\u00ea\u0309m\u00a0<\/b>la\u0300 hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a\u00a0doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m\u00a0nh\u0103\u0300m mu\u0323c \u0111i\u0301ch sinh l\u01a1\u0323i, theo \u0111o\u0301\u00a0doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m\u00a0ch\u00e2\u0301p nh\u1ea1\u0302n ru\u0309i ro cu\u0309a\u00a0ng\u01b0\u1eddi \u0111\u00f3ng b\u1ea3o hi\u1ec3m, tre\u0302n co\u031b s\u01a1\u0309 be\u0302n mua ba\u0309o hi\u00ea\u0309m \u0111o\u0301ng phi\u0301 ba\u0309o hi\u00ea\u0309m \u0111\u00ea\u0309\u00a0doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m\u00a0tra\u0309 ti\u00ea\u0300n ba\u0309o hi\u00ea\u0309m cho ngu\u031b\u01a1\u0300i thu\u0323 hu\u031b\u01a1\u0309ng ho\u1ea1\u0306c b\u00f4\u0300i thu\u031b\u01a1\u0300ng cho ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c ba\u0309o hi\u00ea\u0309m khi xa\u0309y ra ca\u0301c s\u01b0\u0323 ki\u1eb9\u0302n ba\u0309o hi\u00ea\u0309m.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n<p>N\u00f3i \u0111\u1ebfn th\u1ecb ph\u1ea7n l\u00e0 n\u00f3i \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n kh\u00f4ng c\u00f2n mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.\u00a0<\/p>\n<p>\u1ede \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u00f3 c\u01a1 h\u1ed9i nh\u01b0 nhau: song, doanh nghi\u1ec7p n\u00e0o gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 do doanh nghi\u1ec7p \u0111\u00f3 l\u00e0m t\u1ed1t c\u00f4ng t\u00e1c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb: do ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, ph\u00ed b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n\u2026<\/p>\n<p>Nh\u01b0 v\u1eady, th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m lu\u00f4n thay \u0111\u1ed5i do s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i; do chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3\u2026 c\u1ee7a c\u00e1c doanh nghi\u1ec7p thay \u0111\u1ed5i kh\u00f4ng nh\u1eefng gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n gi\u00e0nh gi\u1eadt \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/p>\n<p><b>\u0110i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua s\u01a1 \u0111\u1ed3 sau:<\/b><\/p>\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">S\u01a1 \u0111\u1ed3<\/p>\n<\/figcaption><\/figure>\n<p>Ngo\u00e0i vi\u1ec7c c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh gi\u1eadt th\u1ecb tr\u01b0\u1eddng c\u1ee7a nhau, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh h\u1ee3p l\u00ed \u0111\u1ec3 thu h\u00fat b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u00eau d\u00f9ng t\u01b0\u01a1ng \u0111\u1ed1i.<\/p>\n<p>\u0110\u00e2y l\u00e0 b\u1ed9 ph\u1eadn d\u00e2n c\u01b0 c\u00f3 nhu c\u1ea7u b\u1ea3o hi\u1ec3m, nh\u01b0ng ch\u01b0a c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Doanh nghi\u1ec7p n\u00e0o c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tuy\u00ean truy\u1ec1n, qu\u1ea3ng c\u00e1o, ph\u1ee5c v\u1ee5 t\u1ed1t\u2026 s\u1ebd thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng \u1edf b\u1ed9 ph\u1eadn n\u00e0y g\u00f3p ph\u1ea7n t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n<p>M\u1eb7t kh\u00e1c c\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u0169ng ohair tung ra th\u1ecb tr\u01b0\u1eddng nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 thu h\u00fat d\u00e2n c\u01b0 trong b\u1ed9 ph\u1eadn kh\u00f4ng ti\u00eau d\u00f9ng tuy\u1ec7t \u0111\u1ed1i \u2013 b\u1ed9 ph\u1eadn kh\u00f4ng c\u00f3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 b\u1ea3o hi\u1ec3m c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Kinh doanh B\u1ea3o hi\u1ec3m, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, NXB Th\u1ed1ng k\u00ea, 2003.\u00a0B\u1ea3o hi\u1ec3m th\u01b0\u01a1ng m\u1ea1i, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n. Lu\u1ea1\u0302t Kinh doanh b\u1ea3o hi\u1ec3m, 2000)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Th\u1ecb ph\u1ea7n b\u1ea3o hi\u1ec3m l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m (%) c\u1ee7a m\u1ed7i doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m chi\u1ebfm trong th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32111"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32111"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32111\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}