{"id":32122,"date":"2023-12-07T13:10:13","date_gmt":"2023-12-07T13:10:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nha-tao-thi-truong-market-creator-la-gi-tiem-nang-cua-mo-hinh-kinh-doanh-nay.html"},"modified":"2023-12-23T10:19:00","modified_gmt":"2023-12-23T03:19:00","slug":"nha-tao-thi-truong-market-creator-la-gi-tiem-nang-cua-mo-hinh-kinh-doanh-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nha-tao-thi-truong-market-creator-la-gi-tiem-nang-cua-mo-hinh-kinh-doanh-nay.html","title":{"rendered":"Nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng (Market Creator) l\u00e0 g\u00ec? Ti\u1ec1m n\u0103ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh n\u00e0y"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: evergrowthcreator<\/p>\n<\/div>\n<\/div>\n

Nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0market creator<\/b>.<\/p>\n

Trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng n\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a \u0111\u1ec3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n g\u1eb7p nhau, l\u00e0 n\u01a1i tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 n\u01a1i gi\u00e1 c\u1ea3 c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\u00a0<\/p>\n

Tr\u01b0\u1edbc th\u1eddi k\u00ec internet v\u00e0 web, c\u00e1c nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m v\u1eadt l\u00ed \u0111\u1ec3 thi\u1ebft l\u1eadp n\u00ean th\u1ecb tr\u01b0\u1eddng hay g\u1ecdi n\u00f4m na l\u00e0 ch\u1ee3. Trong kho\u1ea3ng th\u1eddi gian t\u1eeb khi xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o th\u1eddi Trung c\u1ed5 cho t\u1edbi khi\u00a0S\u00e0n giao d\u1ecbch ch\u1ee9ng kho\u00e1n New York\u00a0(NYSE) ra \u0111\u1eddi, thu\u1eadt ng\u1eef “ch\u1ee3” hay “th\u1ecb tr\u01b0\u1eddng” \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t kh\u00f4ng gian v\u1eadt l\u00ed n\u01a1i di\u1ec5n ra c\u00e1c giao d\u1ecbch mua b\u00e1n.\u00a0<\/p>\n

Tr\u01b0\u1edbc khi web ra \u0111\u1eddi, m\u1ed9t s\u1ed1 c\u00f4ng ty c\u0169ng \u0111\u00e3 t\u1eebng x\u00e2y d\u1ef1ng th\u1ecb tr\u01b0\u1eddng m\u1ea1ng s\u1ed1 h\u00f3a, nh\u01b0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y ch\u01b0a c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n. Ch\u1ec9 t\u1eeb khi web ra \u0111\u1eddi, c\u00e1c th\u1ecb tr\u01b0\u1eddng s\u1ed1 h\u00f3a m\u1edbi th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 n\u01a1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n g\u1eb7p nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n giao d\u1ecbch tr\u00ean m\u1ea1ng.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 priceline.com, m\u1ed9t website cho ph\u00e9p kh\u00e1ch h\u00e0ng thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd ch\u1ea5p nh\u1eadn tr\u1ea3 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 (h\u00ecnh th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ea5u gi\u00e1 ng\u01b0\u1ee3c). Kh\u00e1c v\u1edbi priceline.com, eBay.com cho ph\u00e9p c\u1ea3 c\u00e1c c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1eed d\u1ee5ng.<\/p>\n

M\u00f4 h\u00ecnh kinh doanh\u00a0\u0111\u1ea5u gi\u00e1 c\u1ee7a eBay \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111i\u1ec7n t\u1eed s\u1ed1 h\u00f3a n\u01a1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 g\u1eb7p nhau, th\u1ecfa thu\u1eadn gi\u00e1 c\u1ea3 v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch. M\u00f4 h\u00ecnh kinh doanh n\u00e0y kh\u00e1c c\u00e1c trung gian giao d\u1ecbch \u1edf ch\u1ed7 h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch thay kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

T\u1ea1i eBay, ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh mua b\u00e1n. M\u1ed7i khi di\u1ec5n ra m\u1ed9t giao d\u1ecbch mua b\u00e1n, eBay s\u1ebd thu \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ph\u00ed. Ngo\u00e0i ra, c\u00f4ng ty c\u00f2n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n ph\u00ed li\u1ec7t k\u00ea do c\u00e1c c\u00f4ng ty tr\u1ea3 tr\u01b0\u1edbc.\u00a0<\/p>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt c\u00e1c website c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1 ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u kinh doanh. T\u1ea1i sao nh\u01b0 v\u1eady? C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n. \u0110\u00f3 l\u00e0 v\u00ec eBay ho\u00e0n to\u00e0n kh\u00f4ng d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a, v\u00ec v\u1eady c\u00f4ng ty kh\u00f4ng ph\u1ea3i tr\u1ea3 chi ph\u00ed s\u1ea3n xu\u1ea5t hay chi ph\u00ed d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a. N\u00f3 ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u00f4i gi\u1edbi.\u00a0<\/p>\n

Ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

C\u00f9ng v\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c, c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn, t\u1ea5t nhi\u00ean s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n hay kh\u00f4ng.\u00a0<\/p>\n

Nh\u1eefng website l\u1edbn nh\u01b0 eBay, m\u1ed7i th\u00e1ng c\u00f3 kho\u1ea3ng 74 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, v\u00ec s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a, th\u1eadm ch\u00ed c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng.\u00a0<\/p>\n

C\u00e1c h\u00e3ng m\u1edbi mu\u1ed1n t\u1ea1o th\u1ecb tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eadt l\u00f4i cu\u1ed1n v\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng chuy\u00ean bi\u1ec7t nh\u01b0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 trang s\u1ee9c hay th\u1ecb tr\u01b0\u1eddng \u00f4 t\u00f4.\u00a0<\/p>\n

Song, b\u00ean c\u1ea1nh c\u00e1c bi\u1ec7n ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi website, \u0111i\u1ec1u quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng l\u00e0 t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n khi x\u1eed l\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

(Theo\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh<\/i>)<\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00e1c nh\u00e0 t\u1ea1o th\u1ecb tr\u01b0\u1eddng (Market Creators) l\u00e0 nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng n\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a \u0111\u1ec3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n g\u1eb7p nhau, l\u00e0 n\u01a1i tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 n\u01a1i gi\u00e1 c\u1ea3 c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32122"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32122"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32122\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}