{"id":32138,"date":"2023-12-07T13:11:12","date_gmt":"2023-12-07T13:11:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-nghiep-gach-vua-brick-and-mortar-la-gi-uu-diem-va-nhuoc-diem.html"},"modified":"2023-12-23T09:43:46","modified_gmt":"2023-12-23T02:43:46","slug":"doanh-nghiep-gach-vua-brick-and-mortar-la-gi-uu-diem-va-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-nghiep-gach-vua-brick-and-mortar-la-gi-uu-diem-va-nhuoc-diem.html","title":{"rendered":"Doanh nghi\u1ec7p ‘g\u1ea1ch v\u1eefa’ (Brick and Mortar) l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: iDigital<\/p>\n<\/div>\n<\/div>\n

Doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa”<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa”<\/b> trong ti\u1ebfng anh l\u00e0\u00a0Brick and Mortar Business<\/b>.<\/p>\n

Doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa”<\/b> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00ed c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p trong m\u1ed9t t\u00f2a nh\u00e0 ho\u1eb7c m\u1ed9t c\u1ea5u tr\u00fac v\u1eadt l\u00ed kh\u00e1c.\u00a0<\/p>\n

Thu\u1eadt ng\u1eef “g\u1ea1ch v\u1eefa” d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n th\u1ef1c t\u1ebf d\u01b0\u1edbi d\u1ea1ng m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng, nh\u00e0 kho, nh\u00e0 m\u00e1y,… C\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, tr\u1ea1m x\u0103ng, ph\u00f2ng kh\u00e1m nha khoa,… l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa”.<\/p>\n

C\u00e1c doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa” b\u1eaft \u0111\u1ea7u g\u1eb7p kh\u00f3 kh\u0103n khi ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 c\u00f4ng ty Amazon.com b\u1edfi v\u00ec nh\u1eefng doanh nghi\u1ec7p ra \u0111\u1eddi sau n\u00e0y c\u00f3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n v\u00e0 t\u00ednh linh ho\u1ea1t cao h\u01a1n.\u00a0\u00a0<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa”<\/font><\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u01b0u ti\u00ean mua s\u1eafm v\u00e0 xem h\u00e0ng h\u00f3a t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed. T\u1ea1i nh\u1eefng c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa”, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean v\u00e0 \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

C\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa” c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm, theo \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m nh\u01b0 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00edch x\u00e1ch tay t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y ho\u1eb7c d\u00f9ng th\u1eed \u0111\u1ed3 \u0103n t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3nh gi\u00e1c v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u1eddng li\u00ean k\u1ebft v\u1edbi m\u1ed9t doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa” v\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00ed c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 nh\u1eadn th\u1ee9c v\u1ec1 ni\u1ec1m tin.\u00a0<\/p>\n

Tuy nhi\u00ean, c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec3m b\u1ea5t l\u1ee3i cho m\u1ed9t doanh nghi\u1ec7p khi v\u1eadn h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa” nh\u01b0 l\u00e0 chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch v\u00e0 nh\u1eefng chi ph\u00ed ti\u1ec7n \u00edch nh\u01b0 \u0111i\u1ec7n, n\u01b0\u1edbc v\u00e0 internet.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa”<\/font><\/h3>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0v\u00e0 kinh doanh tr\u1ef1c tuy\u1ebfn \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi ph\u1ea3i suy ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng. Ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u1eefng doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa” b\u1eaft \u0111\u1ea7u m\u1edf th\u00eam l\u1ef1a ch\u1ecdn kinh doanh tr\u1ef1c tuy\u1ebfn trong n\u1ed7 l\u1ef1c g\u1eb7t h\u00e1i nh\u1eefng l\u1ee3i \u00edch c\u1ee7a m\u1ed7i m\u1ed9t\u00a0m\u00f4 h\u00ecnh kinh doanh.\u00a0<\/p>\n

Nhi\u1ec1u c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ho\u1eb7c si\u00eau th\u1ecb l\u1edbn cho ph\u00e9p kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 giao h\u00e0ng \u0111\u1ebfn t\u1eadn nh\u00e0 ch\u1ec9 trong v\u00e0i gi\u1edd. S\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh lai n\u00e0y \u0111\u00e3 sinh ra c\u00e1c thu\u1eadt ng\u1eef “click and mortar” ho\u1eb7c “bricks and clicks” (t\u1ea1m d\u1ecbch: “nh\u1ea5p v\u00e0 g\u1ea1ch” ho\u1eb7c “v\u1eefa v\u00e0 nh\u1ea5p”).<\/p>\n

Tuy nhi\u00ean, t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh “g\u1ea1ch v\u1eefa” \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn b\u1edfi m\u1ed9t s\u1ed1 c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn l\u1edbn, h\u1ecd c\u0169ng m\u1edf th\u00eam c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

V\u00ed d\u1ee5, c\u00f4ng ty Amazon.com \u0111\u00e3 m\u1edf c\u00e1c c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa” \u0111\u1ec3 gi\u00fap ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng quan h\u1ec7 kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh vi\u1ec7c m\u1edf m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng c\u00f3 ng\u00e2n vi\u00ean thu ng\u00e2n \u1edf Seattle v\u00e0 h\u00e0ng ch\u1ee5c c\u1eeda h\u00e0ng s\u00e1ch tr\u00ean to\u00e0n qu\u1ed1c, Amazon c\u0169ng mua l\u1ea1i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a Whole Foods v\u1edbi gi\u00e1 13,7 tri\u1ec7u \u0111\u00f4 la v\u00e0o ,\u00a0m\u1ed9t \u0111\u1ed9ng th\u00e1i m\u00e0 nhi\u1ec1u nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng \u0111\u00f3 ch\u00ednh l\u00e0 mong mu\u1ed1n c\u1ea5p b\u00e1ch c\u1ee7a Amazon nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n b\u00e1n l\u1ebb.<\/p>\n

\u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean r\u1eb1ng, m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh d\u1ecbch v\u1ee5 s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u00ecnh th\u1ee9c “g\u1ea1ch v\u1eefa”, nh\u01b0 ti\u1ec7m l\u00e0m t\u00f3c, tr\u1ea1m x\u0103ng, c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa \u00f4 t\u00f4, nh\u00e0 h\u00e0ng v\u00e0 c\u00f4ng ty k\u1ebf to\u00e1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho c\u00e1c doanh nghi\u1ec7p “g\u1ea1ch v\u1eefa” l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed.\u00a0<\/p>\n

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(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Thu\u1eadt ng\u1eef “g\u1ea1ch v\u1eefa” (ti\u1ebfng Anh: Brick and Mortar) d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng, c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n th\u1ef1c t\u1ebf d\u01b0\u1edbi d\u1ea1ng m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng, nh\u00e0 kho, nh\u00e0 m\u00e1y,…\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32138"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32138"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32138\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}