{"id":32140,"date":"2023-12-07T13:11:19","date_gmt":"2023-12-07T13:11:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-kinh-doanh-click-and-mortar-la-gi.html"},"modified":"2023-12-23T09:43:46","modified_gmt":"2023-12-23T02:43:46","slug":"mo-hinh-kinh-doanh-click-and-mortar-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-kinh-doanh-click-and-mortar-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh kinh doanh Click-and-mortar l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Advantec<\/p>\n<\/div>\n<\/div>\n

Click-and-mortar<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Click-and-mortar<\/b> ho\u1eb7c bricks-and-clicks<\/b>, t\u1ea1m d\u1ecbch l\u00e0 nh\u1ea5p v\u00e0 g\u1ea1ch <\/b>ho\u1eb7c v\u1eefa v\u00e0 nh\u1ea5p<\/b>.<\/p>\n

Click-and-mortar<\/b> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ec9\u00a0m\u00f4 h\u00ecnh kinh doanh\u00a0m\u00e0 m\u1ed9t c\u00f4ng ty k\u1ebft h\u1ee3p c\u1ea3 m\u00f4 h\u00ecnh ngo\u1ea1i tuy\u1ebfn (bricks and mortar: g\u1ea1ch v\u1eefa) v\u00e0 tr\u1ef1c tuy\u1ebfn (clicks: nh\u1ea5p chu\u1ed9t), nh\u1eefng c\u00f4ng ty n\u00e0y th\u01b0\u1eddng s\u1edf h\u1eefu c\u1ea3 website tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00ed.\u00a0<\/p>\n

M\u1ed9t c\u00f4ng ty Click-and-mortar c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a giao d\u1ecbch tr\u1ef1c tuy\u1ebfn nhanh g\u1ecdn v\u00e0 d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng tr\u1ef1c ti\u1ebfp, v\u00e0 do \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh cao h\u01a1n so v\u1edbi lo\u1ea1i h\u00ecnh kinh doanh “g\u1ea1ch v\u1eefa” truy\u1ec1n th\u1ed1ng (brick and mortar).\u00a0<\/p>\n

G\u1ea7n 70% ng\u01b0\u1eddi mua s\u1eafm s\u1eed d\u1ee5ng Internet \u1edf m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n c\u1ee7a qui tr\u00ecnh mua s\u1eafm \u0111\u1ec3 nghi\u00ean c\u1ee9u, so s\u00e1nh ho\u1eb7c thanh to\u00e1n. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i n\u00e0y, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c k\u00eanh c\u1eeda h\u00e0ng v\u1eadt l\u00ed c\u1ee7a h\u1ecd. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm th\u00f4ng qua trang web c\u1ee7a c\u1eeda h\u00e0ng, th\u1ef1c hi\u1ec7n thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn v\u1eadn chuy\u1ec3n \u0111\u1ebfn t\u1eadn nh\u00e0 ho\u1eb7c nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 Wi-Fi trong c\u1eeda h\u00e0ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trong khi h\u1ecd mua s\u1eafm, \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ebfn c\u00e1c khu v\u1ef1c m\u00e0 h\u1ecd quan t\u00e2m.\u00a0Ng\u01b0\u1eddi mua s\u1eafm h\u00e0ng h\u00f3a cao c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o h\u00e0ng hi\u1ec7u, trang s\u1ee9c ho\u1eb7c TV m\u00e0n h\u00ecnh ph\u1eb3ng, c\u00f3 xu h\u01b0\u1edbng \u0111\u1ebfn t\u1eadn n\u01a1i \u0111\u1ec3 ch\u1ea1m v\u00e0 c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m r\u1ed3i sau \u0111\u00f3 v\u1ec1 nh\u00e0 v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh\u00a0Click-and-mortar<\/font><\/h3>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u00a0Click-and-mortar \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng xem s\u1ea3n ph\u1ea9m khi \u1edf trong c\u1eeda h\u00e0ng.\u00a0H\u1ecd c\u00f3 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 ch\u1ee9a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n \u0111\u1ee3i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn m\u00e0 s\u1ebd qua t\u1eadn n\u01a1i \u0111\u1ec3 l\u1ea5y h\u00e0ng.\u00a0Ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u1ecdn v\u1eadn chuy\u1ec3n \u0111\u1ebfn c\u1eeda h\u00e0ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 gi\u00fap t\u0103ng l\u01b0\u1ee3ng giao d\u1ecbch t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed.\u00a0<\/p>\n

Vi\u1ec7c h\u1ee3p nh\u1ea5t c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, trong chi\u1ebfn l\u01b0\u1ee3c\u00a0b\u00e1n h\u00e0ng \u0111a k\u00eanh\u00a0(omnichannel), cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm n\u00e2ng cao v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, linh ho\u1ea1t h\u01a1n, thu\u1eadn ti\u1ec7n h\u01a1n v\u00e0 nhi\u1ec1u d\u1ecbch v\u1ee5 h\u01a1n.<\/p>\n

B\u1eb1ng c\u00e1ch th\u00eam c\u1eeda h\u00e0ng m\u1eb7t ti\u1ec1n, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ch\u1ec9 tr\u1ef1c tuy\u1ebfn\u00a0\u0111ang th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean trang web c\u1ee7a m\u00ecnh trong khi gi\u1ea3m chi ph\u00ed\u00a0digital marketing.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c c\u1eeda h\u00e0ng l\u00e0m vi\u1ec7c nh\u01b0 m\u1ed9t ph\u00f2ng tr\u01b0ng b\u00e0y cho nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ecbnh c\u1ee1 qu\u1ea7n \u00e1o ho\u1eb7c gi\u00e0y d\u00e9p c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi mua tr\u1ef1c tuy\u1ebfn.\u00a0C\u00e1c c\u1eeda h\u00e0ng th\u01b0\u1eddng c\u00f3 c\u00e1c ki-\u1ed1t web cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn ngay t\u1eeb c\u1eeda h\u00e0ng.\u00a0Th\u1ef1c ti\u1ec5n \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi mua s\u1eafm kh\u00f4ng t\u1ef1 tin v\u1ec1 vi\u1ec7c mua m\u1ed9t s\u1ed1 lo\u1ea1i s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c nh\u00e0 bu\u00f4n ch\u1ec9 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.\u00a0S\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00ed c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng c\u0169ng gi\u00fap c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Click-and-mortar l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ec9 m\u00f4 h\u00ecnh kinh doanh m\u00e0 m\u1ed9t c\u00f4ng ty k\u1ebft h\u1ee3p c\u1ea3 m\u00f4 h\u00ecnh ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn, nh\u1eefng c\u00f4ng ty n\u00e0y th\u01b0\u1eddng s\u1edf h\u1eefu c\u1ea3 website tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1eeda h\u00e0ng v\u1eadt l\u00ed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32140"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32140"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32140\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}