{"id":32160,"date":"2023-12-07T13:12:24","date_gmt":"2023-12-07T13:12:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-so-ban-hang-cung-cua-hang-same-store-sales-la-gi.html"},"modified":"2023-12-23T10:19:01","modified_gmt":"2023-12-23T03:19:01","slug":"doanh-so-ban-hang-cung-cua-hang-same-store-sales-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-so-ban-hang-cung-cua-hang-same-store-sales-la-gi.html","title":{"rendered":"Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng (Same-store sales) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: WebStockReview<\/p>\n<\/figcaption><\/figure>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng (Same-store sales)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/b><\/span> trong ti\u1ebfng Anh\u00a0l\u00e0 Same-store sales.<\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/i><\/span><\/span> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb trong k\u00ec k\u1ebf to\u00e1n g\u1ea7n nh\u1ea5t so v\u1edbi doanh s\u1ed1 m\u00e0 n\u00f3 t\u1ea1o ra trong m\u1ed9t giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u1ef1 trong qu\u00e1 kh\u1ee9.<\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/b> hay c\u00f2n g\u1ecdi l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh\u00a0<\/b>(ti\u1ebfng Anh:\u00a0Comparable Store Sales hay “comps”).<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/b> l\u00e0 s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh c\u00e1c c\u00f4ng ty trong ng\u00e0nh b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u1ed5ng doanh thu ph\u00e1t sinh tr\u00ean c\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u01b0\u1eddng l\u00e0 qu\u00ed, n\u0103m ho\u1eb7c th\u1eddi gian d\u00e0i h\u01a1n) so v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u1ef1 c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian trong qu\u00e1 kh\u1ee9.<\/p>\n

– C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb d\u1ef1a tr\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/i> \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp theo th\u1eddi gian \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng m\u1edbi.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng l\u00e0 th\u01b0\u1edbc \u0111o t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00ean trong c\u1ee7a c\u00f4ng ty (t\u0103ng tr\u01b0\u1edfng t\u1ef1 th\u00e2n).<\/p>\n

– \u0110\u1ed1i v\u1edbi c\u00e1c chu\u1ed7i \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 m\u1edf c\u00e1c c\u1eeda h\u00e0ng m\u1edbi, s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e2n t\u00edch ph\u00e2n bi\u1ec7t gi\u1eefa t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u0111\u1ebfn t\u1eeb c\u00e1c c\u1eeda h\u00e0ng m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

– Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/b><\/span> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong m\u00f9a mua s\u1eafm ngh\u1ec9 l\u1ec5 c\u1ee7a n\u0103m g\u1ea7n nh\u1ea5t v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh doanh s\u1ed1 tu\u1ea7n n\u00e0y, th\u00e1ng n\u00e0y, qu\u00ed n\u00e0y, ho\u1eb7c n\u0103m nay v\u1edbi doanh s\u1ed1 tu\u1ea7n tr\u01b0\u1edbc, th\u00e1ng tr\u01b0\u1edbc, qu\u00ed tr\u01b0\u1edbc, ho\u1eb7c n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

B\u00e1o c\u00e1o c\u1ee7a m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb trong m\u1ed9t qu\u00ed II ch\u1ec9 ra doanh s\u1ed1 trong qu\u00ed \u0111\u00f3 18 tri\u1ec7u \u0111\u00f4 la. Tuy nhi\u00ean, th\u00f4ng tin n\u00e0y s\u1ebd v\u00f4 d\u1ee5ng n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed9c l\u1eadp. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c con s\u1ed1 n\u00e0y, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch s\u1ebd so s\u00e1nh con s\u1ed1 18 tri\u1ec7u \u0111\u00f4 la v\u1edbi doanh s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra trong qu\u00ed li\u1ec1n tr\u01b0\u1edbc c\u1ee7a c\u00f9ng m\u1ed9t n\u0103m k\u1ebf to\u00e1n (qu\u00ed I ) ho\u1eb7c n\u0103m k\u1ebf to\u00e1n tr\u01b0\u1edbc \u0111\u00f3 (qu\u00ed II ).<\/p>\n

N\u1ebfu doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/span><\/b>\u00a0t\u0103ng so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u00f4ng ty b\u00e1n l\u1ebb \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng. S\u1ef1 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/span><\/i>\u00a0 \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 t\u1eadp trung h\u01a1n n\u1eefa v\u00e0o c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 b\u1edbt lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng<\/span><\/b> l\u00e0 m\u1ed9t s\u1ed1 \u00e2m k\u00e9o d\u00e0i trong v\u00e0i qu\u00ed ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y nh\u00e0 b\u00e1n l\u1ebb \u0111ang g\u1eb7p r\u1eafc r\u1ed1i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng c\u1eeda h\u00e0ng (ti\u1ebfng Anh: Same-store sales) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb trong k\u00ec k\u1ebf to\u00e1n g\u1ea7n nh\u1ea5t so v\u1edbi doanh s\u1ed1 m\u00e0 n\u00f3 t\u1ea1o ra trong m\u1ed9t giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u1ef1 trong qu\u00e1 kh\u1ee9.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32160"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32160"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32160\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}