{"id":32265,"date":"2023-12-07T13:18:32","date_gmt":"2023-12-07T13:18:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cau-truc-phan-ban-theo-san-pham-product-division-structure-la-gi.html"},"modified":"2023-12-23T10:19:19","modified_gmt":"2023-12-23T03:19:19","slug":"cau-truc-phan-ban-theo-san-pham-product-division-structure-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cau-truc-phan-ban-theo-san-pham-product-division-structure-la-gi.html","title":{"rendered":"C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m (Product Division Structure) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m<\/b> (hay m\u00f4 h\u00ecnh b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m<\/b>) trong ti\u1ebfng Anh l\u00e0 product division structure<\/b>.\u00a0<\/p>\n

C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m<\/b> l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c trong \u0111\u00f3 c\u00e1c ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 t\u1eadp trung ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau.\u00a0Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nhau v\u00e0 nh\u1eafm v\u00e0o c\u00f9ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i c\u00e1c doanh nghi\u1ec7p kinh doanh qu\u1ed1c t\u1ebf hi\u1ec7n nay do h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p n\u00e0y \u0111\u1ec1u c\u00f3 d\u1ea3i h\u00e0ng h\u00f3a \u0111a d\u1ea1ng v\u00e0 kh\u00e1c bi\u1ec7t.\u00a0<\/p>\n

V\u00ed d\u1ee5 minh h\u1ecda<\/font><\/h3>\n

V\u00ed d\u1ee5, vi\u1ec7c s\u00e1p nh\u1eadp gi\u1eefa c\u00f4ng ty Moet Hennessy v\u00e0 Louis Vuitton \u0111\u00e3 t\u1ea1o ra t\u1eadp \u0111o\u00e0n h\u00e0ng h\u00f3a sang tr\u1ecdng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, t\u1eadp \u0111o\u00e0n LVMH, trong \u0111\u00f3 nh\u1eefng h\u00e3ng n\u01b0\u1edbc hoa Christian Dior, \u0111\u1ed3ng h\u1ed3 Tag Heuer, t\u00fai x\u00e1ch Louis Vuitton, r\u01b0\u1ee3u s\u00e2m panh Moet & Chandon l\u00e0 thu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a c\u1ee7a t\u1eadp \u0111o\u00e0n.\u00a0<\/p>\n

Vi\u1ec7c kh\u00f4ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00e3 d\u1eabn t\u1edbi vi\u1ec7c t\u1eadp \u0111o\u00e0n LVMH chia nh\u1ecf th\u00e0nh 5 b\u1ed9 ph\u1eadn, m\u1ed7i b\u1ed9 ph\u1eadn t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t tr\u00ean qui m\u00f4 to\u00e0n c\u1ea7u, \u0111\u00f3 l\u00e0: r\u01b0\u1ee3u v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, th\u1eddi trang v\u00e0 \u0111\u1ed3 da thu\u1ed9c, n\u01b0\u1edbc hoa v\u00e0 m\u0129 ph\u1ea9m, \u0111\u1ed3ng h\u1ed3 v\u00e0 trang s\u1ee9c, v\u00e0 c\u00e1c h\u00e0ng h\u00f3a b\u00e1n l\u1ebb kh\u00e1c.\u00a0<\/p>\n

M\u1eb7c d\u00f9 c\u00f3 s\u1ef1 l\u1eafp l\u1eabn, tr\u00f9ng l\u1eb7p \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, c\u00e1c chu\u1ed7i cung \u1ee9ng nh\u01b0ng c\u00e1c b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec1u t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed9c l\u1eadp.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m<\/b> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u do ho\u1ea1t \u0111\u1ed9ng \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

B\u1ed9 ph\u1eadn n\u00e0y c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p t\u01b0\u01a1ng \u1ee9ng v\u00e0 kinh nghi\u1ec7m, tri th\u1ee9c gi\u1eefa hai th\u1ecb tr\u01b0\u1eddng (v\u00ed d\u1ee5 nh\u01b0 chia s\u1ebb th\u00f4ng tin v\u1ec1 th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u1edbi nhau).<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3 c\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c b\u00e1n h\u00e0ng ho\u1eb7c tung s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c d\u1eebng b\u00e1n m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh v\u00ec c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng c\u00f3 li\u00ean h\u1ec7 v\u1edbi nhau. T\u1ea5t nhi\u00ean, s\u1ebd c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng b\u1ecb l\u1eb7p \u0111i l\u1eb7p l\u1ea1i gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 c\u0169ng kh\u00f3 c\u00f3 c\u01a1 h\u1ed9i hay c\u00e1ch n\u00e0o m\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c kinh nghi\u1ec7m qu\u1ed1c t\u1ebf t\u1eeb m\u1ed9t b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m kh\u00e1c.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty con kh\u00e1c nhau c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch s\u1ea3n ph\u1ea9m kh\u00e1c nhau ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00f9ng m\u1ed9t qu\u1ed1c gia \u1edf n\u01b0\u1edbc ngo\u00e0i s\u1ebd b\u00e1o c\u00e1o v\u1ec1 cho c\u00e1c ban v\u00e0 b\u1ed9 ph\u1eadn kh\u00e1c nhau t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh.\u00a0<\/p>\n

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\"C\u1ea5u<\/div>
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C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m<\/p>\n<\/p>\n<\/figcaption><\/figure>\n

V\u00ed d\u1ee5, h\u00ecnh tr\u00ean m\u00f4 t\u1ea3 c\u00f4ng ty \u0111i\u1ec7n v\u00e0 c\u00f4ng ty thang m\u00e1y \u1edf B\u1ec9 s\u1ebd b\u00e1o c\u00e1o v\u1ec1 hai b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a c\u00f4ng ty, v\u00ec v\u1eady, s\u1ef1 k\u1ebft h\u1ee3p ngu\u1ed3n l\u1ef1c trong m\u1ed9t n\u01b0\u1edbc c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c khai th\u00e1c n\u1ebfu c\u00e1c c\u00f4ng ty con kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi nhau v\u00e0 t\u1edbi c\u00f9ng m\u1ed9t b\u1ed9 ph\u1eadn ph\u1ee5 tr\u00e1ch.\u00a0<\/p>\n

(Theo strategy2market, Gi\u00e1o tr\u00ecnh Kinh doanh qu\u1ed1c t\u1ebf, tr\u01b0\u1eddng \u0110H Ngo\u1ea1i th\u01b0\u01a1ng, NXB Th\u1ed1ng k\u00ea)\u00a0<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u1ea5u tr\u00fac ph\u00e2n ban theo s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product Division Structure) l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c trong \u0111\u00f3 c\u00e1c ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 t\u1eadp trung ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32265"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32265"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32265\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}