{"id":32280,"date":"2023-12-07T13:19:11","date_gmt":"2023-12-07T13:19:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-chi-phi-thap-low-cost-strategy-la-gi-vi-du-minh-hoa.html"},"modified":"2023-12-23T10:19:19","modified_gmt":"2023-12-23T03:19:19","slug":"chien-luoc-chi-phi-thap-low-cost-strategy-la-gi-vi-du-minh-hoa","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-chi-phi-thap-low-cost-strategy-la-gi-vi-du-minh-hoa.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p (Low Cost Strategy) l\u00e0 g\u00ec? V\u00ed d\u1ee5 minh h\u1ecda"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Gregg Learning<\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/b> trong ti\u1ebfng Anh l\u00e0 low cost strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/b> l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c c\u01a1 ch\u1ebf, h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 m\u1ed1i quan h\u1ec7 nh\u1ea5t qu\u00e1n nh\u1eb1m s\u1ea3n xu\u1ea5t ho\u1eb7c cung \u1ee9ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1i chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o nh\u1eefng t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p th\u01b0\u1eddng b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 theo chu\u1ea9n th\u00f4ng th\u01b0\u1eddng cho h\u1ea7u h\u1ebft s\u1ed1 \u0111\u00f4ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u trong ng\u00e0nh. \u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft ph\u1ea3i lu\u00f4n t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ec3m so\u00e1t v\u00e0 gi\u1ea3m c\u00e1c chi ph\u00ed xu\u1ed1ng m\u1ee9c th\u1ea5p h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf chi ph\u00ed b\u1eb1ng c\u00e1ch t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd, t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 ho\u1eb7c b\u1eb1ng c\u00e1ch nh\u1eadp nguy\u00ean li\u1ec7u th\u00f4 v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n

\u0110\u1ec3 m\u1ed9t c\u00f4ng ty tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed, c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng th\u1ebf m\u1ea1nh n\u1ed9i b\u1ed9 sau:<\/p>\n

– Ti\u1ebfp c\u1eadn ngu\u1ed3n v\u1ed1n \u0111\u1ec3 c\u00f3 nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3<\/p>\n

– Hi\u1ec7u qu\u1ea3 trong h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t<\/p>\n

– Chuy\u00ean m\u00f4n h\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n qui tr\u00ecnh s\u1ea3n xu\u1ea5t<\/p>\n

V\u00ed d\u1ee5 minh h\u1ecda v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/font><\/h3>\n

Chi\u1ebfc l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p<\/b> \u0111\u00e3 m\u1edf \u0111\u01b0\u1eddng \u0111\u1ebfn th\u00e0nh c\u00f4ng cho nhi\u1ec1u c\u00f4ng ty. Khi m\u1edbi xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u v\u00e0o c\u00e1c th\u1eadp ni\u00ean 1950 v\u00e0 1960, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb h\u1ea1 gi\u00e1 \u1edf M\u1ef9 nh\u01b0 Kmart \u0111\u00e3 th\u00e2u t\u00f3m ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb t\u1eeb tay c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1eb7c ch\u1ee7ng.\u00a0<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd nh\u1edd v\u00e0o kh\u1ea3 n\u0103ng cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u1ea5p, v\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng \u1ea5y b\u1eb1ng c\u00e1ch gi\u1eef cho c\u01a1 c\u1ea5u chi ph\u00ed c\u1ee7a m\u00ecnh lu\u00f4n th\u1ea5p h\u01a1n chi ph\u00ed c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng. Nh\u1eefng c\u00f4ng ty h\u1ea1 gi\u00e1 n\u00e0y l\u1ea7n l\u01b0\u1ee3t b\u1ecb thay th\u1ebf b\u1edfi Wal-mart v\u00e0 Target v\u00ec c\u1ea3 hai \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/p>\n

Trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 Wal-mart hay Target cung c\u1ea5p ho\u00e0n to\u00e0n gi\u1ed1ng v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7. Ch\u1eb3ng h\u1ea1n, c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c Wal-mart v\u00e0 Target b\u00e1n c\u00f3 th\u1ec3 l\u1ea5y t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 Pin Duracell, \u1ed1ng nh\u00f2m Minolta, m\u00e1y \u1ea3nh Canon, phim Kodak, qu\u1ea7n jeans Wrangler, l\u01b0\u1ee1i dao c\u1ea1o r\u00e2u Gillette, b\u00fat Bic,…<\/p>\n

V\u1eady t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i th\u00edch t\u00ecm \u0111\u1ebfn Wal-mart v\u00e0 Target \u0111\u1ec3 mua nh\u1eefng m\u00f3n h\u00e0ng n\u00e0y\u00a0 m\u00e0 b\u1ecf qua nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7? V\u00ec h\u1ecd tin r\u1eb1ng h\u1ecd s\u1ebd mua \u0111\u01b0\u1ee3c c\u0169ng nh\u1eefng m\u00f3n h\u00e0ng nh\u01b0 v\u1eady nh\u01b0ng v\u1edbi gi\u00e1 r\u1ebb h\u01a1n. Hai t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1eb7c bi\u1ec7t v\u1edbi l\u1ee3i th\u1ebf chi ph\u00ed th\u1ea5p nh\u01b0 m\u1ed9t ph\u1ea7n ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Ch\u00eca kh\u00f3a \u0111\u1ec3 s\u1eed d\u1ee5ng cho s\u1ef1 thanh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p l\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i \u1edf m\u1ee9c chi ph\u00ed \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng sinh l\u1ee3i th\u1ecfa \u0111\u00e1ng. \u0110\u00e2y l\u00e0 tr\u00f2 ch\u01a1i m\u00e0 Wal-mart \u0111\u00e3 tham gia v\u00e0 chi\u1ebfn th\u1eafng trong nhi\u1ec1u n\u0103m. H\u1ecd \u0111\u00e3 si\u1ebft ch\u1eb7t chi ph\u00ed t\u1eeb c\u00e1c nh\u00e0 cung \u1ee9ng c\u1ee7a h\u1ecd nhi\u1ec1u h\u01a1n b\u1ea5t k\u00ec nh\u00e0 b\u00e1n l\u1ebb l\u1edbn n\u00e0o kh\u00e1c.\u00a0<\/p>\n

(Theo mbaskool<\/i>,\u00a0Gi\u00e1o tr\u00ecnh Kinh doanh qu\u1ed1c t\u1ebf, tr\u01b0\u1eddng \u0110H Ngo\u1ea1i th\u01b0\u01a1ng, NXB Th\u1ed1ng k\u00ea<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p (ti\u1ebfng Anh: Low Cost Strategy) l\u00e0 m\u1ed9t lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 m\u00e0 c\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 th\u1ea5p. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap k\u00edch th\u00edch nhu c\u1ea7u mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n cao h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32280"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32280"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32280\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}