Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u201ckh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d , ngu\u1ed3n thu l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed7i doanh nghi\u1ec7p khi kinh doanh l\u00e0 \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ch\u00ednh v\u00ec th\u1ebf c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u00a0t\u01b0\u1edfng ch\u1eebng nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c th\u1eeba th\u00e3i nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111em l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u vai tr\u00f2 cu\u1ea3 c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n
<\/p>\n
Duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u1ea1o ra nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/p>\n Theo kinh nghi\u1ec7m c\u1ee7a nh\u1eefng nh\u00e0 kinh doanh l\u00e2u n\u0103m, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f3 h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a ch\u0103m s\u00f3c kh\u00e1ch \u00a0h\u00e0ng l\u00e0 \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t trong l\u00f2ng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p \u0111\u1ec3 h\u1ecd t\u1ea1o th\u00f3i quen ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1eb5n s\u00e0ng \u00a0ti\u1ebfp t\u1ee5c quay l\u1ea1i. L\u00e0m t\u1ed1t c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eefng duy tr\u00ec \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh. Ch\u1ec9 c\u1ea7n l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, c\u00f4ng ty doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh gi\u1eef ch\u00e2n h\u1ecd, t\u1eeb \u0111\u00f3 g\u00e2y d\u1ef1ng m\u1ed9t l\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f4ng \u0111\u1ea3o \u2013 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n c\u00f3.<\/p>\n Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/p>\n Mu\u1ed1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p kinh doanh kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o ngu\u1ed3n kh\u00e1ch h\u00e0ng c\u0169, m\u00e0 lu\u00f4n c\u1ea7n t\u00ecm c\u00e1ch thu h\u00fat, t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu b\u1ea1n l\u00e0m t\u1ed1t c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd duy tr\u00ec \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, nh\u01b0ng n\u1ebfu l\u00e0m kh\u00f4ng t\u1ed1t s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u00e9n vi\u1ec7c thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi truy\u1ec1n th\u00f4ng mi\u1ec7ng lu\u00f4n l\u00e0 con dao hai l\u01b0\u1ee1i, khi kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn m\u1ed9t d\u1ecbch v\u1ee5 t\u1ed1t h\u1ecdc s\u1ebd gi\u1edbi thi\u1ec7u th\u00eam nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0ng n\u1ebfu kh\u00f4ng v\u1eeba \u00fd h\u1ecd s\u1ebd c\u00f3 c\u00e1ch \u0111\u1ec3 ch\u00ea bai v\u00e0 ph\u00e0n n\u00e0n.<\/p>\n V\u0169 kh\u00ed c\u1ea1nh tranh v\u00f4 h\u00ecnh l\u1ee3i h\u1ea1i<\/strong><\/p>\n Ngo\u00e0i vi\u1ec7c c\u1ea1nh tranh b\u1eb1ng gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t v\u0169 kh\u00ed c\u1ea1nh tranh hi\u1ec7u qu\u1ea3. C\u00f9ng s\u1ea3n ph\u1ea9m c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 nhau nh\u01b0ng n\u1ebfu c\u00f4ng ty n\u00e0o c\u00f3 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":" Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i \u201ckh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d , ngu\u1ed3n thu l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed7i doanh nghi\u1ec7p khi kinh doanh l\u00e0 \u0111\u1ebfn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ch\u00ednh v\u00ec th\u1ebf c\u00f4ng t\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u00a0t\u01b0\u1edfng ch\u1eebng nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c th\u1eeba th\u00e3i nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3258"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3258"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3258\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}