{"id":32958,"date":"2023-12-08T02:12:42","date_gmt":"2023-12-08T02:12:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kha-nang-nhuong-quyen-franchisability-la-gi-cac-tieu-chi-danh-gia-kha-nang-nhuong-quyen.html"},"modified":"2023-12-23T11:13:47","modified_gmt":"2023-12-23T04:13:47","slug":"kha-nang-nhuong-quyen-franchisability-la-gi-cac-tieu-chi-danh-gia-kha-nang-nhuong-quyen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kha-nang-nhuong-quyen-franchisability-la-gi-cac-tieu-chi-danh-gia-kha-nang-nhuong-quyen.html","title":{"rendered":"Kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n (Franchisability) l\u00e0 g\u00ec? C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: ApplePie Capital<\/p>\n<\/div>\n<\/div>\n

Kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n<\/b> trong ti\u1ebfng Anh l\u00e0 Franchisability<\/b>.<\/p>\n

Kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n <\/i>l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai hay kh\u00f4ng.\u00a0<\/p>\n

\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n<\/font><\/h3>\n

Vi\u1ec7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u0103n c\u1ee9 v\u00e0o nh\u1eefng ti\u00eau th\u1ee9c sau:<\/p>\n

S\u1ef1 tin c\u1eady<\/b><\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c doanh nghi\u1ec7p m\u00ecnh \u0111\u00e1ng tin c\u1eady trong m\u1eaft c\u1ee7a c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n ti\u1ec1m n\u0103ng. S\u1ef1 tin c\u1eady n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh th\u00f4ng qua qui m\u00f4, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c chi nh\u00e1nh \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean, th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, tr\u00ecnh \u0111\u1ed9 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p,…<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t<\/b><\/p>\n

Doanh nghi\u1ec7p ph\u1ea3i ch\u1ee9ng t\u1ecf m\u00ecnh c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0\u1ee3ng quy\u1ec1n kh\u00e1c th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 chi ph\u00ed \u0111\u1ea7u t\u01b0, chi\u1ebfn l\u01b0\u1ee3c marketing hay s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng,…<\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n giao tri th\u1ee9c<\/b><\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n giao cho c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n ti\u1ec1m n\u0103ng trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu c\u00e1c tri th\u1ee9c n\u00e0y qu\u00e1 ph\u1ee9c t\u1ea1p ho\u1eb7c t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 chuy\u1ec3n giao th\u00ec vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n kh\u00f3 c\u00f3 th\u1ec3 x\u1ea3y ra.\u00a0<\/p>\n

Kh\u1ea3 n\u0103ng th\u00edch nghi<\/b><\/p>\n

N\u1ebfu m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0\u1ee3ng quy\u1ec1n t\u1ecf ra kh\u00f3 ho\u1eb7c kh\u00f4ng th\u00edch nghi \u0111\u01b0\u1ee3c v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1edbi do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a, th\u00f3i quen ti\u00eau d\u00f9ng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, qui \u0111\u1ecbnh c\u1ee7a lu\u1eadt ph\u00e1p hay th\u1eddi gian,… th\u00ec s\u1ebd kh\u00f3 ho\u1eb7c kh\u00f4ng th\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u01b0\u1ee3c, ho\u1eb7c n\u1ebfu c\u00f3 th\u00ec s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh tr\u00ean m\u1ed9t ph\u1ea1m vi \u0111\u1ecba l\u00ed h\u1eb9p.<\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nguy\u00ean m\u1eabu<\/b><\/p>\n

M\u1ed9t nguy\u00ean m\u1eabu th\u00e0nh c\u00f4ng s\u1ebd l\u00e0 m\u1ed9t minh ch\u1ee9ng cho kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p, v\u00e0 c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u00e0o t\u1ea1o b\u00ean nh\u1eadn quy\u1ec1n sau n\u00e0y.\u00a0<\/p>\n

C\u00e1c h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a<\/b><\/p>\n

Trong doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ec7 th\u1ed1ng kh\u00e1c nhau c\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t h\u1ec7 th\u1ed1ng chung l\u00e0 to\u00e0n b\u1ed9 doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n, m\u1ed9t y\u00eau c\u1ea7u c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00f4ng tin ch\u00fang \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng d\u1ebfn cho c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n.\u00a0<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, b\u00ean nh\u1eadn quy\u1ec1n c\u1ea7n d\u1eabn ch\u1ee9ng b\u1eb1ng t\u00e0i li\u1ec7u c\u00e1c ch\u00ednh s\u00e1ch, k\u1ebf ho\u1ea1ch, th\u1ee7 t\u1ee5c, qui c\u00e1ch, th\u00f4ng l\u1ec7 kinh doanh,… c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn. Vi\u1ec7c t\u00e0i li\u1ec7u h\u00f3a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn d\u1ea1ng v\u0103n b\u1ea3n v\u00e0\/ho\u1eb7c c\u00e1c module \u0111\u00e0o t\u1ea1o d\u1ea1ng ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh.\u00a0<\/p>\n

Kh\u1ea3 n\u0103ng thanh to\u00e1n cho b\u00ean nh\u1eadn quy\u1ec1n<\/b><\/p>\n

\u0110\u01b0\u1ee3c ph\u1ea3n \u00e1nh th\u00f4ng qua chi ph\u00ed \u0111\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ec7c kinh doanh nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ed1i v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n. Chi ph\u00ed n\u00e0y ph\u1ea3i \u1edf m\u1ee9c ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n.\u00a0<\/p>\n

T\u1ec9 l\u1ec7 l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI)<\/b><\/p>\n

M\u1ed9t h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng sinh l\u1ee3i cho c\u1ea3 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 b\u00ean nh\u1eadn quy\u1ec1n. ROI th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng m\u1ed9t t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5t \u0111\u1ecbnh tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh c\u1ee7a m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

C\u00e1c xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p, do \u0111\u00f3 n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p. Th\u1ecb tr\u01b0\u1eddng c\u00f3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng, s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u00f3 ti\u1ebfp t\u1ee5c th\u00f4ng d\u1ee5ng trong nh\u1eefng n\u0103m t\u1edbi kh\u00f4ng, c\u00e1c \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o, Internet c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p,… l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebf s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m khi \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n

V\u1ed1n v\u00e0 quy\u1ec1n l\u1ef1c<\/b><\/p>\n

Doanh nghi\u1ec7p c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng v\u1ed1n v\u00e0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n. Qui m\u00f4 c\u1ee7a l\u01b0\u1ee3ng v\u1ed1n v\u00e0 ngu\u1ed3n l\u1ef1c n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o qui m\u00f4 ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n m\u00e0 doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh ti\u1ebfn h\u00e0nh.<\/p>\n

Cam k\u1ebft duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7<\/b><\/p>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u00e0 l\u00e2u d\u00e0i gi\u1eefa hai b\u00ean \u0111\u1ed1i t\u00e1c, trong \u0111\u00f3 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i gi\u1eef vai tr\u00f2 ch\u1ee7 \u0111\u1ed9ng.\u00a0<\/p>\n

Vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 n\u00e0y gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 hai b\u00ean c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng c\u1ea3i ti\u1ebfn hay thay \u0111\u1ed5i trong h\u1ec7 th\u1ed1ng, khuy\u1ebfn kh\u00edch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u00ean nh\u1eadn quy\u1ec1n \u0111\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb<\/b><\/p>\n

Kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n, th\u1ec3 hi\u1ec7n \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau nh\u01b0 qu\u1ea3n tr\u1ecb v\u1ed1n, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, marketing, qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng nhi\u1ec1u \u0111\u01a1n v\u1ecb,…<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kh\u1ea3 n\u0103ng nh\u01b0\u1ee3ng quy\u1ec1n (ti\u1ebfng Anh: Franchisability) l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem vi\u1ec7c nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai hay kh\u00f4ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32958"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32958"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32958\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}