{"id":32965,"date":"2023-12-08T02:13:06","date_gmt":"2023-12-08T02:13:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quyen-thuong-mai-commercial-rights-la-gi.html"},"modified":"2023-12-23T11:13:48","modified_gmt":"2023-12-23T04:13:48","slug":"quyen-thuong-mai-commercial-rights-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quyen-thuong-mai-commercial-rights-la-gi.html","title":{"rendered":"Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (Commercial Rights) l\u00e0 g\u00ec?"},"content":{"rendered":"
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Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/b> trong ti\u1ebfng Anh l\u00e0 Commercial Rights<\/b>.\u00a0<\/p>\n

Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/i> l\u00e0 l\u1ee3i \u00edch m\u00e0 c\u00e1c b\u00ean trong quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi, bao g\u1ed3m: t\u00ean th\u01b0\u01a1ng m\u1ea1i, c\u00f4ng ngh\u1ec7,\u00a0b\u00ed quy\u1ebft kinh doanh, qui tr\u00ecnh kinh doanh, nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn,… m\u00e0 c\u00e1c b\u00ean th\u1ecfa thu\u1eadn trong h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.\u00a0<\/p>\n

Hi\u1ec3u v\u1ec1 quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/font><\/h3>\n

\u1ede c\u00e1c n\u01b0\u1edbc kh\u00e1c nhau, v\u1edbi c\u00e1c nh\u00ecn kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, “quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i” m\u00e0 m\u1ed9t th\u01b0\u01a1ng nh\u00e2n c\u00f3 th\u1ec3 \u0111em nh\u01b0\u1ee3ng cho m\u1ed9t th\u01b0\u01a1ng nh\u00e2n kh\u00e1c c\u00f3 n\u1ed9i dung r\u1ed9ng, h\u1eb9p kh\u00e1c nhau.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 n\u01b0\u1edbc cho r\u1eb1ng, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i ch\u1ec9 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng m\u1ea1i, ki\u1ec3u d\u00e1ng thi\u1ebft k\u1ebf c\u1ee7a h\u00e0ng h\u00f3a, trong khi \u0111\u00f3 \u1edf m\u1ed9t s\u1ed1 n\u01b0\u1edbc kh\u00e1c l\u1ea1i m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng quy\u1ec1n h\u1ee3p ph\u00e1p li\u00ean quan thi\u1ebft th\u00e2n t\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng nh\u00e2n.<\/p>\n

Tuy nhi\u00ean, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf ch\u1ec9 ra r\u1eb1ng, kh\u00e1i ni\u1ec7m v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i s\u1ebd ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf \u0111ang di\u1ec5n ra ng\u00e0y m\u1ed9t s\u00f4i \u0111\u1ed9ng.<\/p>\n

L\u00fac \u0111\u00f3, “quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i” kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u00e9p c\u1ed9ng \u0111\u01a1n gi\u1ea3n c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 m\u00e0 cao h\u01a1n, \u0111\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p to\u00e0n di\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u1ea5y trong m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t kh\u00f4ng ph\u00e2n t\u00e1ch.\u00a0<\/p>\n

V\u00ec v\u1eady, khi k\u00ed k\u1ebft h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, c\u00e1c b\u00ean th\u01b0\u1eddng ph\u1ea3i c\u00e2n nh\u1eafc nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn v\u00e0 k\u1ebft h\u1ee3p trong “quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i”. \u0110\u1ed1i v\u1edbi nh\u1eefng qu\u1ed1c gia m\u00e0 ph\u00e1p lu\u1eadt th\u01b0\u01a1ng m\u1ea1i ch\u01b0a \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecbnh ngh\u0129a c\u1ee5 th\u1ec3 v\u1ec1 “quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i”, c\u00e1c b\u00ean ch\u1ee7 th\u1ec3 trong quan h\u1ec7 s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh n\u1ed9i h\u00e0m c\u1ee7a “quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i” cho t\u1eebng h\u1ee3p \u0111\u1ed3ng c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c li\u1ec7t k\u00ea nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0a v\u00e0o g\u00f3i quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea5p quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i cho b\u00ean nh\u1eadn quy\u1ec1n kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1ch chuy\u1ec3n nh\u01b0\u1ee3ng hay b\u00e1n cho b\u00ean nh\u1eadn quy\u1ec1n, m\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c trao quy\u1ec1n s\u1eed d\u1ee5ng cho b\u00ean nh\u1eadn quy\u1ec1n trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u1ec3 hi\u1ec7n trong h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n).<\/p>\n

V\u00ec v\u1eady, khi h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n h\u1ebft h\u1ea1n hay ch\u1ea5m d\u1ee9t, b\u00ean nh\u1eadn quy\u1ec1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u hay c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n

C\u00e1c quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i<\/font><\/h3>\n

Theo Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i 2015:<\/i><\/p>\n

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”\u00a0Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i\u00a0<\/strong>bao g\u1ed3m m\u1ed9t, m\u1ed9t s\u1ed1 ho\u1eb7c to\u00e0n b\u1ed9 c\u00e1c quy\u1ec1n sau \u0111\u00e2y:<\/p>\n

a) Quy\u1ec1n \u0111\u01b0\u1ee3c B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cho ph\u00e9p v\u00e0 y\u00eau c\u1ea7u B\u00ean nh\u1eadn quy\u1ec1n t\u1ef1 m\u00ecnh ti\u1ebfn h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh cung c\u1ea5p h\u00e0ng ho\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5 theo m\u1ed9t h\u1ec7 th\u1ed1ng do B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n quy \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u00e3n hi\u1ec7u h\u00e0ng ho\u00e1, t\u00ean th\u01b0\u01a1ng m\u1ea1i, kh\u1ea9u hi\u1ec7u kinh doanh, bi\u1ec3u t\u01b0\u1ee3ng kinh doanh, qu\u1ea3ng c\u00e1o c\u1ee7a B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n;<\/p>\n

b) Quy\u1ec1n \u0111\u01b0\u1ee3c B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea5p cho B\u00ean nh\u1eadn quy\u1ec1n s\u01a1 c\u1ea5p quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i chung;<\/p>\n

c) Quy\u1ec1n \u0111\u01b0\u1ee3c B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u1ee9 c\u1ea5p c\u1ea5p l\u1ea1i cho B\u00ean nh\u1eadn quy\u1ec1n th\u1ee9 c\u1ea5p theo h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i chung;<\/p>\n

d) Quy\u1ec1n \u0111\u01b0\u1ee3c B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u1ea5p cho B\u00ean nh\u1eadn quy\u1ec1n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i theo h\u1ee3p \u0111\u1ed3ng ph\u00e1t tri\u1ec3n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.”<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Commercial Rights) l\u00e0 l\u1ee3i \u00edch m\u00e0 c\u00e1c b\u00ean trong quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi, \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn trong h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32965"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=32965"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/32965\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=32965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=32965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=32965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}