{"id":33177,"date":"2023-12-08T02:20:54","date_gmt":"2023-12-08T02:20:54","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dich-vu-ott-over-the-top-la-gi-cac-hinh-thuc-cua-dich-vu-ott.html"},"modified":"2023-12-23T11:18:03","modified_gmt":"2023-12-23T04:18:03","slug":"dich-vu-ott-over-the-top-la-gi-cac-hinh-thuc-cua-dich-vu-ott","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dich-vu-ott-over-the-top-la-gi-cac-hinh-thuc-cua-dich-vu-ott.html","title":{"rendered":"D\u1ecbch v\u1ee5 OTT (Over the Top) l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a d\u1ecbch v\u1ee5 OTT"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: galusaustralis.com)<\/p>\n<\/div>\n<\/div>\n

D\u1ecbch v\u1ee5 OTT (Over the Top)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u1ecbch v\u1ee5 OTT<\/b> hay \u1ee9ng d\u1ee5ng OTT trong ti\u1ebfng Anh l\u00e0 Over the Top.<\/b><\/p>\n

D\u1ecbch v\u1ee5 OTT<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed9i dung phim v\u00e0 truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c cung c\u1ea5p qua k\u1ebft n\u1ed1i Internet t\u1ed1c \u0111\u1ed9 cao thay v\u00ec nh\u00e0 cung c\u1ea5p c\u00e1p ho\u1eb7c v\u1ec7 tinh. Ng\u01b0\u1eddi xem kh\u00f4ng th\u00edch tr\u1ea3 ti\u1ec1n cho n\u1ed9i dung tr\u1ecdn g\u00f3i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1eddi c\u1eaft c\u00e1p. D\u1ecbch v\u1ee5 OTT<\/i> kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 mi\u1ec5n ph\u00ed v\u00ec thu\u1eadt ng\u1eef n\u00e0y bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Netflix, Amazon, iTunes v\u00e0 HBO Now.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 OTT<\/b><\/p>\n

Vi\u1ec7c xem qua d\u1ecbch v\u1ee5 OTT<\/i> h\u00e0ng \u0111\u1ea7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a Netflix khi n\u00f3 t\u00e1ch bi\u1ec7t kh\u1ecfi vi\u1ec7c \u0111\u01a1n gi\u1ea3n l\u00e0 chi\u1ebfu c\u00e1c b\u1ed9 phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh c\u0169, ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c v\u00e0 ph\u00e2n ph\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p nhanh h\u01a1n.<\/p>\n

L\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn nhanh c\u1ee7a n\u00f3 (\u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi kh\u00e1n gi\u1ea3 tr\u1ebb) \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u1ea1nh tranh tr\u00ean di\u1ec7n r\u1ed9ng. Ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 OTT <\/i>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp tr\u1ef1c ti\u1ebfp tr\u00ean m\u00e1y t\u00ednh nh\u01b0ng n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem tr\u00ean ti vi c\u00f3 h\u1ed7 tr\u1ee3 web ho\u1eb7c th\u00f4ng qua thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 Internet (nh\u01b0 Roku ho\u1eb7c Apple TV) \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi ti vi th\u00f4ng th\u01b0\u1eddng.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a d\u1ecbch v\u1ee5 OTT<\/font><\/h3>\n

Video giao d\u1ecbch theo y\u00eau c\u1ea7u\u00a0(TVOD)<\/b><\/p>\n

Video giao d\u1ecbch theo y\u00eau c\u1ea7u cung c\u1ea5p d\u1ecbch v\u1ee5 thu\u00ea ho\u1eb7c b\u00e1n phim ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh c\u00f9ng m\u1ed9t l\u00fac. D\u1ecbch v\u1ee5 n\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 iTunes c\u1ee7a Apple, b\u1ed5 sung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2005. Phim c\u00f3 th\u1eddi l\u01b0\u1ee3ng \u0111\u1ea7y \u0111\u1ee7 ti\u1ebfp theo v\u00e0o n\u0103m 2006.\u00a0<\/p>\n

Vimeo on Demand l\u00e0 d\u1ecbch v\u1ee5 TVOD ra m\u1eaft n\u0103m 2013 v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p cho c\u00e1c nh\u00e0 l\u00e0m phim \u0111\u1ed9c l\u1eadp m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi \u0111\u1ec3 b\u00e1n phim; \u0111\u00f3 l\u00e0 m\u1ed9t ti\u1ec7n \u00edch b\u1ed5 sung d\u1ef1a tr\u00ean ph\u00ed cho n\u1ed9i dung mi\u1ec5n ph\u00ed c\u1ee7a Vimeo. Vimeo c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1ea1o l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c cho ri\u00eang m\u00ecnh.<\/p>\n

Amazon Instant Video l\u00e0 m\u1ed9t TVOD \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2006 v\u1edbi t\u00ean Amazon Unbox (t\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i v\u00e0o n\u0103m 2011). Gi\u1ed1ng nh\u01b0 iTunes, d\u1ecbch v\u1ee5 cho thu\u00ea v\u00e0 b\u00e1n phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u1edbi c\u00e1c kho\u1ea3n ph\u00ed ri\u00eang. V\u00e0o th\u00e1ng Hai n\u0103m 2011, Amazon \u0111\u00e3 c\u00f4ng b\u1ed1 d\u1ecbch v\u1ee5 Prime, giao h\u00e0ng tr\u1ecdn g\u00f3i trong hai ng\u00e0y cho m\u1ed9t kho\u1ea3n ph\u00ed h\u00e0ng n\u0103m v\u00e0 th\u00eam m\u1ed9t ph\u1ea7n video \u0111\u0103ng k\u00ed.<\/p>\n

\u0110\u0103ng k\u00ed Video theo y\u00eau c\u1ea7u\u00a0(SVOD)<\/b><\/p>\n

Netflix kh\u1edfi \u0111\u1ea7u d\u1ea1ng DVD b\u1eb1ng d\u1ecbch v\u1ee5 th\u01b0 t\u1eeb n\u0103m 1998 v\u00e0 th\u00eam ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2007. Ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 seri “House of Card” th\u00e0nh hit ngay l\u1eadp t\u1ee9c khi t\u1ea5t c\u1ea3 c\u00e1c t\u1eadp c\u1ee7a ph\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng \u0111\u1ed3ng th\u1eddi v\u00e0o ng\u00e0y 1 th\u00e1ng 2, 2013. Ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p m\u1ed9t c\u00e1ch m\u1edbi cho kh\u00e1n gi\u1ea3 khi xem m\u1ed9t seri \u0111i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i cho c\u00f4ng ty l\u01b0\u1ee3ng theo d\u00f5i v\u00e0 \u0111\u0103ng k\u00ed cao h\u01a1n.<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a Netflix trong vi\u1ec7c m\u1edf r\u1ed9ng li\u00ean t\u1ee5c ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c \u0111\u00e3 khi\u1ebfn cho c\u00e1c c\u00f4ng ty ph\u00e1t tr\u1ef1c tuy\u1ebfn video theo y\u00eau c\u1ea7u kh\u00e1c l\u00e0m theo. Hulu ra m\u1eaft c\u00f4ng ch\u00fang v\u00e0o n\u0103m 2007 d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o, truy\u1ec1n ph\u00e1t clip v\u00e0 ch\u1ea1y l\u1ea1i t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh ph\u00e1t s\u00f3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 NBC, m\u1ed9t \u0111\u1ed1i t\u00e1c ban \u0111\u1ea7u.\u00a0<\/p>\n

C\u00f4ng ty ti\u1ebfp t\u1ee5c th\u00eam c\u00e1c \u0111\u1ed1i t\u00e1c m\u1ea1ng bao g\u1ed3m Walt Disney, Fox, CW v\u00e0 Showtime. C\u00f4ng ty \u0111\u00e3 th\u00eam m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00ed v\u00e0o n\u0103m 2009 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c v\u00e0o n\u0103m 2011.<\/p>\n

Amazon Prime cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn kh\u00f4ng gi\u1edbi h\u1ea1n (m\u1ed9t nh\u00e1nh con c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh Amazon Instant Video). C\u00f4ng ty ra m\u1eaft seri ch\u00ednh th\u1ee9c \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2013 ch\u1ec9 d\u00e0nh cho c\u00e1c th\u00e0nh vi\u00ean Prime. C\u00e1c m\u1ea1ng nh\u01b0 HBO, Showtime v\u00e0 CBS cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean \u0111\u0103ng k\u00ed truy\u1ec1n ph\u00e1t ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a h\u1ecd l\u00ean d\u1ecbch v\u1ee5 OTT.<\/b><\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u1ecbch v\u1ee5 OTT (ti\u1ebfng Anh: Over the Top) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed9i dung phim v\u00e0 truy\u1ec1n h\u00ecnh \u0111\u01b0\u1ee3c cung c\u1ea5p qua k\u1ebft n\u1ed1i Internet t\u1ed1c \u0111\u1ed9 cao thay v\u00ec nh\u00e0 cung c\u1ea5p c\u00e1p ho\u1eb7c v\u1ec7 tinh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33177"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33177"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33177\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}