{"id":33235,"date":"2023-12-08T02:22:57","date_gmt":"2023-12-08T02:22:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xuc-tien-thuong-mai-trade-promotion-trong-thuong-mai-dien-tu-la-gi.html"},"modified":"2023-12-23T11:28:00","modified_gmt":"2023-12-23T04:28:00","slug":"xuc-tien-thuong-mai-trade-promotion-trong-thuong-mai-dien-tu-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xuc-tien-thuong-mai-trade-promotion-trong-thuong-mai-dien-tu-la-gi.html","title":{"rendered":"X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i (Trade promotion) trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: web4s)<\/p>\n<\/div>\n<\/div>\n

X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i<\/b>\u00a0trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Trade promotion.<\/b><\/p>\n

X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b> l\u00e0 c\u00e1ch th\u1ee9c d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed \u0111\u1ec3 gi\u1edbi thi\u1ec7u, m\u1eddi ch\u00e0o, cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd ch\u1ecdn n\u00f3.\u00a0<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b> l\u00e0 m\u1ed9t\u00a0m\u00f4 h\u00ecnh kinh doanh\u00a0cho ph\u00e9p c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n th\u1ef1c hi\u1ec7n vi\u1ec7c kinh doanh qua c\u00e1c m\u1ea1ng \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet. (Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a trang Investopedia).<\/i><\/p>\n

Th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 th\u01b0 \u0111i\u1ec7n t\u1eed, c\u00e1c Website…doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh gi\u1edbi thi\u1ec7u, qu\u1ea3ng c\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 uy t\u00edn, danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p cho nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean truy c\u1eadp Internet v\u00e0 trao \u0111\u1ed5i th\u01b0 t\u1eeb \u0111i\u1ec7n t\u1eed.<\/p>\n

X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c ch\u1ea5t l\u00e0 c\u00e1ch th\u1ee9c c\u00e1c doanh nghi\u1ec7p v\u1eadn d\u1ee5ng c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a Internet nh\u1eb1m m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5.<\/p>\n

X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i trong marketing \u0111i\u1ec7n t\u1eed c\u00f2n li\u00ean quan t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho website c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 n\u00ean s\u1eed d\u1ee5ng ph\u1ed1i h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c v\u1edbi nhau.\u00a0<\/p>\n

V\u00ed d\u1ee5, trong c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o, t\u1ea1p ch\u00ed… n\u00ean \u0111\u01b0a \u0111\u1ecba ch\u1ec9 website c\u1ee7a doanh nghi\u1ec7p v\u00e0o \u0111\u00f3. Qu\u1ea3ng c\u00e1o d\u1ea1ng banner l\u00e0 m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. Ngo\u00e0i ra c\u00f2n c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nh\u01b0 pop-up, th\u01b0 \u0111i\u1ec7n t\u1eed\u2026.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p<\/font><\/h3>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh trong m\u00f4i tr\u01b0\u1eddng m\u1ea1ng:<\/p>\n

Banner Ads<\/p>\n

Pop-up<\/p>\n

Qu\u1ea3ng c\u00e1o qua email<\/p>\n

Qu\u1ea3ng c\u00e1o qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (search engine)<\/p>\n

\u0110\u0103ng k\u00ed v\u00e0o c\u00e1c c\u1ed5ng th\u00f4ng tin th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n

Qu\u1ea3ng c\u00e1o lan t\u1ecfa (viral marketing)<\/p>\n

S\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn<\/p>\n

Qu\u1ea3ng b\u00e1 website doanh nghi\u1ec7p qua th\u01b0 \u0111i\u1ec7n t\u1eed.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0103n b\u1ea3n, 2009, \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Trade promotion) trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00e1ch th\u1ee9c d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed \u0111\u1ec3 gi\u1edbi thi\u1ec7u, m\u1eddi ch\u00e0o, cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m h\u00e0ng ho\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33235"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33235"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33235\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}