{"id":33247,"date":"2023-12-08T02:23:24","date_gmt":"2023-12-08T02:23:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-qua-mang-online-market-research-la-gi.html"},"modified":"2023-12-23T11:18:29","modified_gmt":"2023-12-23T04:18:29","slug":"nghien-cuu-thi-truong-qua-mang-online-market-research-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-qua-mang-online-market-research-la-gi.html","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qua m\u1ea1ng (Online market research) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: medium)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng qua ma\u0323ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng qua ma\u0323ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0<b>Online market research.<\/b><\/p>\n<p><b>Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng qua ma\u0323ng<\/b> la\u0300 qua\u0301 tri\u0300nh kha\u0309o sa\u0301t \u0111\u00ea\u0309 ti\u0300m hi\u00ea\u0309u co\u031b h\u1ecd\u0302i kinh doanh cu\u0309a m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 trong nh\u01b0\u0303ng khoa\u0309ng th\u01a1\u0300i gian nh\u00e2\u0301t \u0111i\u0323nh, \u01a1\u0309 nh\u01b0\u0303ng th\u01a1\u0300i \u0111i\u00ea\u0309m nh\u00e2\u0301t \u0111i\u0323nh nh\u0103\u0300m ti\u0300m ra phu\u031bo\u031bng hu\u031b\u01a1\u0301ng, chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh thi\u0301ch h\u01a1\u0323p v\u01a1\u0301i thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 mang la\u0323i hi\u1eb9\u0302u qua\u0309 cao cho t\u00f4\u0309 ch\u01b0\u0301c tho\u0302ng qua ma\u0323ng internet.\u00a0<\/p>\n<p>Qua\u0301 tri\u0300nh nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng na\u0300y th\u01b0\u0323c ch\u00e2\u0301t la\u0300 qua\u0301 tri\u0300nh thu th\u1ea1\u0302p s\u00f4\u0301 li\u1eb9\u0302u, tho\u0302ng tin co\u0301 lie\u0302n quan \u0111\u00ea\u0301n thi\u0323 tru\u031b\u01a1\u0300ng nhu\u031b \u0111a\u0302u la\u0300 thi\u0323 tru\u031b\u01a1\u0300ng ti\u00ea\u0300m na\u0306ng cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c, sa\u0309n ph\u00e2\u0309m\/di\u0323ch vu\u0323 na\u0300o cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c c\u00e2\u0300n co\u0301 nh\u01b0\u0303ng thi\u0301ch \u01b0\u0301ng gi\u0300 \u0111\u00f4\u0301i v\u01a1\u0301i \u0111o\u0300i ho\u0309i cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, phu\u031bo\u031bng th\u01b0\u0301c cung c\u00e2\u0301p na\u0300o la\u0300 phu\u0300 h\u01a1\u0323p v\u01a1\u0301i loa\u0323i thi\u0323 tru\u031b\u01a1\u0300ng na\u0300y, \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c la\u0300 nh\u01b0\u0303ng ai tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng,&#8230;\u00a0<\/p>\n<p>\u0110\u00ea\u0309 pha\u0302n ti\u0301ch, so sa\u0301nh, t\u00f4\u0309ng h\u01a1\u0323p nh\u0103\u0300m ru\u0301t ra nh\u01b0\u0303ng k\u00ea\u0301t lu\u1ea1\u0302n khoa ho\u0323c giu\u0301p cho t\u00f4\u0309 ch\u01b0\u0301c hoa\u0323t \u0111\u1ecd\u0302ng \u0111u\u0301ng hu\u031b\u01a1\u0301ng, hoa\u0323t \u0111\u1ecd\u0302ng co\u0301 hi\u1eb9\u0302u qua\u0309 cao tru\u031b\u01a1\u0301c mo\u0323i bi\u00ea\u0301n \u0111\u1ecd\u0302ng cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">H\u00ecnh th\u1ee9c nghi\u00ean c\u1ee9u<\/font><\/h3>\n<p>Hi\u0300nh th\u01b0\u0301c nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng qua ma\u0323ng g\u00f4\u0300m co\u0301:<\/p>\n<p>\u2013 S\u01b0\u0309 du\u0323ng ca\u0301c ba\u0309ng ca\u0302u ho\u0309i ti\u0301ch h\u01a1\u0323p va\u0300o ca\u0301c website \u0111\u00ea\u0309 thu th\u1ea1\u0302p tho\u0302ng tin<\/p>\n<p>\u2013 Th\u01b0\u0323c hi\u1eb9\u0302n pho\u0309ng v\u00e2\u0301n sa\u0302u theo nho\u0301m qua ma\u0323ng trong ca\u0301c forum, chatroom ho\u1ea1\u0306c netmeeting<\/p>\n<p>\u2013 Tr\u01b0\u0323c ti\u00ea\u0301p thu nh\u1ea1\u0302n y\u0301 ki\u00ea\u0301n kha\u0301ch ha\u0300ng tho\u0302ng qua ca\u0301c m\u00e2\u0303u pha\u0309n h\u00f4\u0300i tho\u0302ng tin (feedback form) \u0111\u1ea1\u0306t tre\u0302n website cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c<\/p>\n<p>\u2013 Ti\u0300m hi\u00ea\u0309u ha\u0300nh vi cu\u0309a kha\u0301ch ha\u0300ng qua ca\u0301c giao di\u0323ch tho\u0302ng qua ca\u0301c ph\u00e2\u0300n m\u00ea\u0300m theo do\u0303i qua\u0301 tri\u0300nh kha\u0301ch ha\u0300ng duy\u1eb9\u0302t website cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/font><\/h3>\n<p>Trong nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng truy\u00ea\u0300n th\u00f4\u0301ng co\u0301 ba phu\u031bo\u031bng pha\u0301p co\u031b ba\u0309n la\u0300 pho\u0309ng v\u00e2\u0301n sa\u0302u, pho\u0309ng v\u00e2\u0301n nho\u0301m va\u0300 \u0111i\u00ea\u0300u tra s\u01b0\u0309 du\u0323ng ba\u0309ng ca\u0302u ho\u0309i.\u00a0<\/p>\n<p>Ca\u0309 ba phu\u031bo\u031bng pha\u0301p na\u0300y \u0111\u00ea\u0300u co\u0301 th\u00ea\u0309 s\u01b0\u0309 du\u0323ng internet \u0111\u00ea\u0309 tri\u00ea\u0309n khai hi\u1eb9\u0302u qua\u0309 va\u0300 thu\u1ea1\u0302n ti\u1eb9\u0302n ho\u031bn.<\/p>\n<p><b>\u2013 Pho\u0309ng v\u00e2\u0301n nho\u0301m (Focus group): <\/b>vi\u1eb9\u0302c pho\u0309ng v\u00e2\u0301n \u0111u\u031b\u01a1\u0323c ti\u00ea\u0301n ha\u0300nh qua ma\u0323ng tho\u0302ng qua ca\u0301c forum, chatroom ho\u1ea1\u0306c netmeeting.\u00a0<\/p>\n<p>Hi\u0300nh th\u01b0\u0301c pho\u0309ng v\u00e2\u0301n nho\u0301m kha\u0301ch ha\u0300ng qua ma\u0323ng kh\u0103\u0301c phu\u0323c \u0111u\u031b\u01a1\u0323c ca\u0301c nhu\u031b\u01a1\u0323c \u0111i\u00ea\u0309m cu\u0309a hi\u0300nh th\u01b0\u0301c pho\u0309ng v\u00e2\u0301n nho\u0301m ki\u00ea\u0309u truy\u00ea\u0300n th\u00f4\u0301ng vi\u0300 ngu\u031b\u01a1\u0300i tham gia kho\u0302ng co\u0300n bi\u0323 phu\u0323 thu\u1ecd\u0302c va\u0300o ngu\u031b\u01a1\u0300i \u0111i\u00ea\u0300u khi\u00ea\u0309n, tra\u0301nh kha\u0309 na\u0306ng g\u1ea1\u0306p m\u1ea1\u0306t tr\u01b0\u0323c ti\u00ea\u0301p ne\u0302n ta\u0306ng s\u01b0\u0323 t\u01b0\u0323 do khi \u0111u\u031ba ra y\u0301 ki\u00ea\u0301n,&#8230;<\/p>\n<p><b>+ U\u031bu \u0111i\u00ea\u0309m<\/b><\/p>\n<p>Th\u01a1\u0300i gian th\u01b0\u0323c hi\u1eb9\u0302n pho\u0309ng v\u00e2\u0301n linh hoa\u0323t vi\u0300 ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c pho\u0309ng v\u00e2\u0301n tham gia qua ma\u0323ng<\/p>\n<p>\u0110i\u0323a \u0111i\u00ea\u0309m th\u01b0\u0323c hi\u1eb9\u0302n pho\u0309ng v\u00e2\u0301n linh hoa\u0323t, thu\u1ea1\u0302n ti\u1eb9\u0302n, ngu\u031b\u01a1\u0300i tham gia kho\u0302ng pha\u0309i di chuy\u00ea\u0309n \u0111\u00ea\u0301n m\u1ecd\u0302t \u0111i\u0323a \u0111i\u00ea\u0309m nh\u00e2\u0301t \u0111i\u0323nh \u0111\u00ea\u0309 pho\u0309ng v\u00e2\u0301n nhu\u031b tru\u031b\u01a1\u0301c \u0111a\u0302y<\/p>\n<p>Tho\u0302ng tin thu th\u1ea1\u0302p \u0111u\u031b\u01a1\u0323c nhi\u00ea\u0300u ho\u031bn do ca\u0301c tha\u0300nh vie\u0302n tham gia co\u0301 th\u00ea\u0309 suy nghi\u0303 \u0111\u1ecd\u0302c l\u1ea1\u0302p khi pho\u0309ng v\u00e2\u0301n<\/p>\n<p><b>+ Ha\u0323n ch\u00ea\u0301<\/b><\/p>\n<p>Kho\u0301 theo do\u0303i \u0111u\u031b\u01a1\u0323c ti\u0301nh cha\u0302n th\u1ea1\u0302t cu\u0309a tho\u0302ng tin \u0111u\u031b\u01a1\u0323c \u0111u\u031ba ra trong pho\u0309ng v\u00e2\u0301n do ngu\u031b\u01a1\u0300i pho\u0309ng v\u00e2\u0301n va\u0300 ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c pho\u0309ng v\u00e2\u0301n kho\u0302ng tr\u01b0\u0323c ti\u00ea\u0301p \u0111\u00f4\u0301i m\u1ea1\u0306t<\/p>\n<p>C\u00e2\u0300n co\u0301 ca\u0301c ye\u0302u c\u00e2\u0300u k\u0129 thu\u1ea1\u0302t nhu\u031b ph\u00e2\u0300n m\u00ea\u0300m \u01b0\u0301ng du\u0323ng chuye\u0302n du\u0323ng \u0111\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 nhu\u031b h\u1ecd\u0302i tha\u0309o tr\u01b0\u0323c tuy\u00ea\u0301n (video conferencing), di\u00ea\u0303n \u0111a\u0300n (forum), ho\u1ea1\u0306c giao ti\u00ea\u0301p qua ma\u0323ng (message chat, voice chat)<\/p>\n<p>Ti\u00ea\u0301n \u0111\u1ecd\u0302 th\u01b0\u0323c hi\u1eb9\u0302n pho\u0309ng v\u00e2\u0301n ch\u1ea1\u0302m ho\u031bn do kho\u0302ng co\u0301 ta\u0301c \u0111\u1ecd\u0302ng va\u0300 \u0111i\u00ea\u0300u khi\u00ea\u0309n tr\u01b0\u0323c ti\u00ea\u0301p cu\u0309a ngu\u031b\u01a1\u0300i pho\u0309ng v\u00e2\u0301n \u0111\u00ea\u0301n ca\u0301c tha\u0300nh vie\u0302n tham gia pho\u0309ng v\u00e2\u0301n<\/p>\n<p><b>\u2013 Pho\u0309ng v\u00e2\u0301n chuye\u0302n gia (Indepth interview): <\/b>v\u01a1\u0301i phu\u031bo\u031bng pha\u0301p na\u0300y ca\u0301c chuye\u0302n gia \u0111u\u031b\u01a1\u0323c m\u01a1\u0300i pho\u0309ng v\u00e2\u0301n qua ma\u0323ng.\u00a0<\/p>\n<p>Ngu\u031b\u01a1\u0300i pho\u0309ng v\u00e2\u0301n \u0111u\u031ba ra ca\u0301c ca\u0302u ho\u0309i qua ma\u0323ng cho ca\u0301c chuye\u0302n gia va\u0300 nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c l\u01a1\u0300i gia\u0309i \u0111a\u0301p cu\u0303ng qua ma\u0323ng. Hi\u0300nh th\u01b0\u0301c na\u0300y co\u0301 th\u00ea\u0309 tri\u00ea\u0309n khai qua ca\u0301c \u01b0\u0301ng du\u0323ng nhu\u031b nho\u0301m thu\u031b \u0111i\u1eb9\u0302n t\u01b0\u0309 (email group), chatroom ho\u1ea1\u0306c ho\u0323p tr\u01b0\u0323c tuy\u00ea\u0301n (netmeeting).\u00a0<\/p>\n<p>V\u01a1\u0301i ca\u0301c \u01b0\u0301ng du\u0323ng qua ma\u0323ng, hi\u0300nh th\u01b0\u0301c nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng na\u0300y co\u0301 nh\u01b0\u0303ng u\u031bu \u0111i\u00ea\u0309m nhu\u031b:<\/p>\n<p>T\u1ea1\u0302p trung \u0111u\u031b\u01a1\u0323c nhi\u00ea\u0300u ca\u0302u ho\u0309i t\u01b0\u0300 pho\u0309ng v\u00e2\u0301n vie\u0302n va\u0300 ngu\u031b\u01a1\u0300i theo do\u0303i<\/p>\n<p>Co\u0301 th\u00ea\u0309 k\u00ea\u0301t h\u01a1\u0323p \u0111\u00ea\u0309 pho\u0309ng v\u00e2\u0301n \u0111u\u031b\u01a1\u0323c \u0111\u00f4\u0300ng th\u01a1\u0300i nhi\u00ea\u0300u chuye\u0302n gia<\/p>\n<p>Tho\u0302ng tin chi ti\u00ea\u0301t do ca\u0301c chuye\u0302n gia co\u0301 th\u01a1\u0300i gian suy nghi\u0303 trong qua\u0301 tri\u0300nh pho\u0309ng v\u00e2\u0301n va\u0300 \u0111u\u031b\u01a1\u0323c tham kha\u0309o nhi\u00ea\u0300u y\u0301 ki\u00ea\u0301n cu\u0309a ca\u0301c chuye\u0302n gia kha\u0301c<\/p>\n<p><b>\u2013 \u0110i\u00ea\u0300u tra b\u0103\u0300ng ba\u0309ng ho\u0309i qua ma\u0323ng:<\/b> \u0111i\u00ea\u0300u tra b\u0103\u0300ng ba\u0309ng ho\u0309i truy\u00ea\u0300n th\u00f4\u0301ng thu\u031b\u01a1\u0300ng g\u1ea1\u0306p m\u1ecd\u0302t s\u00f4\u0301 ha\u0323n ch\u00ea\u0301 v\u00ea\u0300 \u0111i la\u0323i, pha\u0302n ph\u00f4\u0301i ba\u0309ng ca\u0302u ho\u0309i, nh\u1ea1\u0302p d\u01b0\u0303 li\u1eb9\u0302u nhu\u031bng \u01b0\u0301ng du\u0323ng \u0111i\u00ea\u0300u tra b\u0103\u0300ng ba\u0309ng ca\u0302u ho\u0309i qua ma\u0323ng go\u0301p ph\u00e2\u0300n ha\u0323n ch\u00ea\u0301 \u0111u\u031b\u01a1\u0323c ca\u0301c nhu\u031b\u01a1\u0323c \u0111i\u00ea\u0309m na\u0300y, cu\u0323 th\u00ea\u0309 la\u0300:<\/p>\n<p>Vi\u1eb9\u0302c g\u01b0\u0309i ba\u0309ng ca\u0302u ho\u0309i qua ma\u0323ng nhanh ho\u031bn, ti\u00ea\u0301t ki\u1eb9\u0302m th\u01a1\u0300i gian<\/p>\n<p>Vi\u1eb9\u0302c s\u01b0\u0309 du\u0323ng website thu th\u1ea1\u0302p d\u01b0\u0303 li\u1eb9\u0302u gia\u0309m chi phi\u0301 nh\u1ea1\u0302p d\u01b0\u0303 li\u1eb9\u0302u tru\u031b\u01a1\u0301c \u0111a\u0302y<\/p>\n<p>Pha\u0323m vi \u0111i\u00ea\u0300u tra r\u1ecd\u0302ng do ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c pho\u0309ng v\u00e2\u0301n co\u0301 th\u00ea\u0309 truy c\u1ea1\u0302p ba\u0309ng ca\u0302u ho\u0309i qua internet<\/p>\n<p>Tuy nhie\u0302n, vi\u1eb9\u0302c \u0111i\u00ea\u0300u tra b\u0103\u0300ng ba\u0309ng ho\u0309i qua ma\u0323ng co\u0301 m\u1ecd\u0302t ha\u0323n ch\u00ea\u0301 la\u0300 m\u01b0\u0301c \u0111\u1ecd\u0302 pha\u0309n h\u00f4\u0300i th\u00e2\u0301p n\u00ea\u0301u kho\u0302ng co\u0301 ca\u0301c bi\u1eb9\u0302n pha\u0301p h\u00f4\u0303 tr\u01a1\u0323, khuy\u00ea\u0301n khi\u0301ch va\u0300 \u0111\u1ecd\u0302ng vie\u0302n ngu\u031b\u01a1\u0300i \u0111u\u031b\u01a1\u0323c pho\u0309ng v\u00e2\u0301n tham gia.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng qua ma\u0323ng Internet, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia TP.HCM)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qua m\u1ea1ng (ti\u1ebfng Anh: Online market research) bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean m\u1ea1ng Internet, c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0y bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n kh\u00e1c nhau.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33247"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33247"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33247\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}