{"id":33269,"date":"2023-12-08T02:24:09","date_gmt":"2023-12-08T02:24:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sem-search-engine-marketing-la-gi-gioi-thieu-ve-pay-per-click-va-seo.html"},"modified":"2023-12-23T11:28:01","modified_gmt":"2023-12-23T04:28:01","slug":"sem-search-engine-marketing-la-gi-gioi-thieu-ve-pay-per-click-va-seo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sem-search-engine-marketing-la-gi-gioi-thieu-ve-pay-per-click-va-seo.html","title":{"rendered":"SEM (Search Engine Marketing) l\u00e0 g\u00ec? Gi\u1edbi thi\u1ec7u v\u1ec1 Pay Per Click v\u00e0 SEO"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Oberlo<\/p>\n<\/div>\n<\/div>\n

SEM\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

SEM\u00a0(Search Engine Marketing) <\/b>l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u00e0 thu\u1eadt ng\u1eef \u0111\u1ec3 ch\u1ec9 t\u1ea5t c\u1ea3 c\u00e1c th\u1ee7 thu\u1eadt\u00a0marketing\u00a0tr\u1ef1c tuy\u1ebfn nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t website, doanh nghi\u1ec7p hay m\u1ed9t ch\u1ee7 th\u1ec3 n\u00e0o \u0111\u00f3 tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Yahoo, MSN,…<\/p>\n

Hi\u1ec7n nay, SEM \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 do ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed, d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t, minh b\u1ea1ch, d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0. Ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 hai h\u00ecnh th\u1ee9c c\u01a1 b\u1ea3n: Pay Per Click (tr\u1ea3 ti\u1ec1n theo Click) v\u00e0 Search Engine Optimization – SEO (t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm).<\/p>\n

Pay Per Click<\/font><\/h3>\n

Tr\u1ea3 ti\u1ec1n theo Click l\u00e0 c\u00e1ch hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o tr\u00ean ph\u1ea7n li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, Yahoo, MSN,… khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan.<\/p>\n

Doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 c\u01a1 b\u1ea3n cho m\u1ed7i click v\u00e0 tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi website. Khi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i trong vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

SEO<\/font><\/h3>\n

SEO – t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Search Engine Optimization. SEO l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t website trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed n\u1ebfu xu\u1ea5t hi\u1ec7n trong ph\u1ea7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean n\u00ean m\u1ed9t trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed ch\u1ea1y Pay Per Click.\u00a0<\/p>\n

SEO \u0111\u01b0\u1ee3c chia l\u00e0m hai ph\u1ea7n: onpage optimization (l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac trang web, n\u1ed9i dung trang web, s\u1ef1 ch\u1eb7t ch\u1ebd, k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c trang trong website c\u1ee7a b\u1ea1n) v\u00e0 offpage optimization (l\u00e0 qu\u00e1 tr\u00ecnh ph\u1ed5 bi\u1ebfn website c\u1ee7a b\u1ea1n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi).<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng SEO v\u1edbi m\u1ee5c ti\u00eau ch\u1ee7 y\u1ebfu l\u00e0 n\u00e2ng c\u00e2o th\u1ee9 h\u1ea1ng c\u1ee7a danh s\u00e1ch t\u00ecm ki\u1ebfm mi\u1ec5n ph\u00ed theo m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1eb1m t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM)<\/font><\/h3>\n

Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi d\u00f9ng Internet c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t website b\u1eb1ng 3 c\u00e1ch, \u0111\u00f3 l\u00e0:<\/p>\n

– S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm;<\/p>\n

– Nh\u1ea5p v\u00e0o li\u00ean k\u1ebft t\u1eeb c\u00e1c trang kh\u00e1c;<\/p>\n

– \u0110\u00e1nh \u0111\u1ecba ch\u1ec9 URL.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Pew Internet & American Life th\u00ec g\u1ea7n m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng Internet tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm th\u00f4ng tin v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau. Nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 t\u00ecm ra nh\u1eefng k\u1ebft qu\u1ea3 c\u00f3 li\u00ean quan m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/p>\n

(Theo\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong th\u1eddi \u0111\u1ea1i s\u1ed1, NXB Th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n SEM (Search Engine Marketing) l\u00e0 thu\u1eadt ng\u1eef \u0111\u1ec3 ch\u1ec9 t\u1ea5t c\u1ea3 c\u00e1c th\u1ee7 thu\u1eadt marketing tr\u1ef1c tuy\u1ebfn nh\u1eb1m n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t website, doanh nghi\u1ec7p hay m\u1ed9t ch\u1ee7 th\u1ec3 n\u00e0o \u0111\u00f3 tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Yahoo, MSN,…\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33269"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33269"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33269\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}