{"id":33390,"date":"2023-12-08T02:28:41","date_gmt":"2023-12-08T02:28:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-hanh-vi-behavioral-analytics-la-gi-cac-hinh-thuc-phan-tich-hanh-vi.html"},"modified":"2023-12-23T11:28:43","modified_gmt":"2023-12-23T04:28:43","slug":"phan-tich-hanh-vi-behavioral-analytics-la-gi-cac-hinh-thuc-phan-tich-hanh-vi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-hanh-vi-behavioral-analytics-la-gi-cac-hinh-thuc-phan-tich-hanh-vi.html","title":{"rendered":"Ph\u00e2n t\u00edch h\u00e0nh vi (Behavioral Analytics) l\u00e0 g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n t\u00edch h\u00e0nh vi"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: delaplex.com<\/i><\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch h\u00e0nh vi<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Behavioral Analytics.<\/b><\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi<\/i> l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn mua h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi <\/i>\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u00e0nh c\u00f4ng nghi\u1ec7p game, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3.<\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi <\/i>s\u1eed d\u1ee5ng kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u th\u00f4 t\u1eeb ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c \u1ee9ng d\u1ee5ng game, marketing, trang web b\u00e1n l\u1ebb.\u00a0<\/p>\n

D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, sau \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf cho vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh bao g\u1ed3m v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, c\u00e1ch th\u1ee9c x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai.<\/p>\n

Tuy nhi\u00ean, nh\u1eefng hi\u1ec3u bi\u1ebft m\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi <\/i>mang l\u1ea1i c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 m\u01a1 h\u1ed3. K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb ph\u00e2n t\u00edch h\u00e0nh vi<\/i> c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 gi\u1ea3 thuy\u1ebft kh\u00e1c nhau, v\u00ec v\u1eady qu\u00e1 tr\u00ecnh lo\u1ea1i b\u1ecf v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean kinh nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1.\u00a0<\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi <\/i>th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch t\u0103ng doanh s\u1ed1, th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n t\u00edch h\u00e0nh vi<\/font><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb<\/b>: Gi\u00fap \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean th\u1ecb hi\u1ebfu hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Ch\u01a1i game tr\u1ef1c tuy\u1ebfn<\/b>: Gi\u00fap d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng s\u1eed d\u1ee5ng v\u00e0 s\u1edf th\u00edch cho c\u00e1c d\u1ecbch v\u1ee5. Khi c\u00e1c h\u00e3ng game d\u1ea7n chuy\u1ec3n sang vi\u1ec7c b\u00e1n c\u00e1c phi\u00ean b\u1ea3n k\u0129 thu\u1eadt s\u1ed1, h\u1ecd s\u1eed d\u1ee5ng ph\u00e2n t\u00edch h\u00e0nh vi <\/i>\u0111\u1ec3 khuy\u1ebfn kh\u00edch game th\u1ee7 mua th\u00eam c\u00e1c phi\u00ean b\u1ea3n v\u00e0 n\u1ed9i dung b\u1ed5 sung c\u1ee7a tr\u00f2 ch\u01a1i.<\/p>\n

Ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng<\/b>: C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ec3 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai. C\u0169ng nh\u01b0 ph\u00e2n t\u00edch h\u00e0nh vi<\/i> trong game tr\u1ef1c tuy\u1ebfn, c\u00e1c c\u00f4ng ty s\u1ebd cung c\u1ea5p c\u00e1c b\u1ea3n n\u00e2ng c\u1ea5p \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean c\u00e1c m\u1eabu h\u00e0nh vi.<\/p>\n

B\u1ea3o m\u1eadt<\/b>: Lo\u1ea1i ph\u00e2n t\u00edch n\u00e0y gi\u00fap ph\u00e1t hi\u1ec7n th\u00f4ng tin b\u1ecb x\u00e2m ph\u1ea1m b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm ho\u1ea1t \u0111\u1ed9ng b\u1ea5t th\u01b0\u1eddng, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u1ea3 c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty t\u01b0 nh\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Ch\u1ec9 tr\u00edch v\u1ec1 ph\u00e2n t\u00edch h\u00e0nh vi<\/font><\/h4>\n

Amazon s\u1eed d\u1ee5ng ph\u00e2n t\u00edch h\u00e0nh vi<\/i> \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a trang ch\u1ee7 cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, l\u1ecbch s\u1eed mua h\u00e0ng trong qu\u00e1 kh\u1ee9, c\u00e1c l\u01b0\u1ee3t t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, v.v… v\u00e0 m\u1ed7i s\u1ea3n ph\u1ea9m l\u1ea1i cho cho bi\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e3 mua g\u00ec ti\u1ebfp theo. Kho d\u1eef li\u1ec7u n\u00e0y l\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1eb1ng sau th\u00e0nh c\u00f4ng c\u1ee7a Amazon.<\/p>\n

B\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2015, Amazon c\u00f9ng s\u1ed1 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 nh\u01b0 Google ph\u00e1t h\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m trong nh\u00e0. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd cung c\u1ea5p cho Amazon v\u00f4 s\u1ed1 d\u1eef li\u1ec7u \u0111\u1ec3 p<\/b>h\u00e2n t\u00edch h\u00e0nh vi<\/b> ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y l\u00e0 x\u00e2m ph\u1ea1m quy\u1ec1n c\u00e1 nh\u00e2n v\u00e0 cung c\u1ea5p qu\u00e1 nhi\u1ec1u th\u00f4ng tin cho c\u00e1c c\u00f4ng ty d\u1eef li\u1ec7u v\u00e0 c\u1ea3 ch\u00ednh ph\u1ee7, nh\u01b0ng th\u1ef1c t\u1ebf h\u1ecd \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n khi h\u1ecd mua s\u1ea3n ph\u1ea9m tr\u00ean Amazon.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n t\u00edch h\u00e0nh vi (ti\u1ebfng Anh: Behavioral Analytics) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u00e0nh c\u00f4ng nghi\u1ec7p game, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, th\u01b0\u1eddng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng doanh s\u1ed1.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33390"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33390"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33390\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}