{"id":33428,"date":"2023-12-08T02:30:31","date_gmt":"2023-12-08T02:30:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-hang-gian-tiep-indirect-sales-la-gi-cac-chien-luoc-ban-hang-gian-tiep.html"},"modified":"2023-12-23T11:35:52","modified_gmt":"2023-12-23T04:35:52","slug":"ban-hang-gian-tiep-indirect-sales-la-gi-cac-chien-luoc-ban-hang-gian-tiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-gian-tiep-indirect-sales-la-gi-cac-chien-luoc-ban-hang-gian-tiep.html","title":{"rendered":"B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp (Indirect Sales) l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: sendpulse.com<\/i><\/p>\n<\/div>\n<\/div>\n

B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/b> trong ti\u1ebfng Anh l\u00e0 Indirect Sales.<\/b><\/p>\n

B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 qua b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed1i t\u00e1c ho\u1eb7c chi nh\u00e1nh, thay v\u00ec do nh\u00e2n vi\u00ean c\u00f4ng ty tr\u1ef1c ti\u1ebfp b\u00e1n.\u00a0<\/p>\n

B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp <\/i>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f9ng v\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a nh\u00e2n vi\u00ean c\u00f4ng ty ho\u1eb7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thay th\u1ebf cho vi\u1ec7c thu\u00ea nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/b><\/p>\n

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B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty t\u0103ng doanh s\u1ed1 nhanh ch\u00f3ng m\u00e0 kh\u00f4ng ph\u1ea3i thu\u00ea th\u00eam nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng d\u00f9ng b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> khi nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t xa kh\u1ea3 n\u0103ng thu\u00ea \u0111\u1ee7 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 n\u0103ng l\u1ef1c, ho\u1eb7c khi gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m qu\u00e1 th\u1ea5p \u0111\u1ec3 g\u00e2y d\u1ef1ng l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng l\u1edbn.\u00a0<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp <\/i>c\u0169ng hi\u1ec7u qu\u1ea3 do c\u00f4ng ty c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh chi ph\u00ed ph\u1ea3i tr\u1ea3 ng\u01b0\u1eddi b\u00e1n l\u1ea1i t\u1ec9 l\u1ec7 v\u1edbi l\u01b0\u1ee3ng h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/b><\/p>\n

Tuy nhi\u00ean, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> c\u0169ng c\u00f3 m\u1ed9t v\u00e0i nh\u01b0\u1ee3c \u0111i\u1ec3m. Th\u1ee9 nh\u1ea5t, chi ph\u00ed b\u1ed5 sung c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn bi\u00ean.\u00a0<\/p>\n

Ngo\u00e0i ra, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi nh\u00e1nh ho\u1eb7c \u0111\u1ea1i l\u00ed c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u1ea3m quy\u1ec1n ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Do c\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00ed c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp <\/i>d\u1ec5 d\u00e0ng nh\u01b0 c\u00e1c \u0111\u1ed9i b\u00e1n h\u00e0ng \u1edf c\u00f4ng ty, m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi b\u00e1n t\u1eeb b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n k\u00e9m v\u00e0 kh\u00f3 kh\u0103n \u0111\u1ec3 kh\u1eafc ph\u1ee5c.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/i> c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp<\/font><\/h3>\n

B\u00e1n h\u00e0ng li\u00ean k\u1ebft<\/b>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 nh\u1eadn hoa h\u1ed3ng. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn, trong \u0111\u00f3 c\u00e1c trang web trung gian k\u1ebft n\u1ed1i c\u00e1c c\u00f4ng ty v\u1edbi ng\u01b0\u1eddi b\u00e1n li\u00ean k\u1ebft. C\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1ebd t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 b\u00ean li\u00ean k\u1ebft s\u1ebd gi\u1edbi thi\u1ec7u. C\u1ea5u tr\u00fac n\u00e0y hi\u1ec7u qu\u1ea3 v\u00ec c\u00e1c b\u00ean li\u00ean k\u1ebft ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n khi b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

\u0110\u1ea1i l\u00ed<\/b>: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 nh\u01b0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 ph\u1ea7n m\u1ec1m. C\u00e1c \u0111\u1ea1i l\u00ed th\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp thay m\u1eb7t cho c\u00f4ng ty s\u1ea3n xu\u1ea5t. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 thay v\u00ec t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n

\u0110\u1ea1i di\u1ec7n \/ \u0111\u1ea1i l\u00ed b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp<\/b>: Nh\u1eefng \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c thu\u00ea. S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng t\u0103ng ho\u1eb7c gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u00fap gi\u1ea3m t\u1ed5ng chi ph\u00ed. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c \u0111\u1ea1i l\u00ed b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n hoa h\u1ed3ng.<\/p>\n

C\u00e1c nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng<\/b>: Th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c giao d\u1ecbch qua h\u00ecnh th\u1ee9c B2B. C\u00e1c nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng th\u01b0\u1eddng l\u00e0 nh\u1eefng chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty cung c\u1ea5p c\u1ea3 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n c\u1ee9ng ho\u1eb7c ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 l\u00e0 c\u00e1c nh\u00e0 t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng v\u1edbi c\u1ea3 hai vai tr\u00f2 l\u00e0 t\u01b0 v\u1ea5n v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e1n h\u00e0ng gi\u00e1n ti\u1ebfp (ti\u1ebfng Anh: Indirect Sales) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u00ean th\u1ee9 ba \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n l\u1ebb h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33428"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33428"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33428\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}