{"id":33430,"date":"2023-12-08T02:30:36","date_gmt":"2023-12-08T02:30:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-le-dien-tu-electronic-retailing-la-gi-uu-va-nhuoc-diem-cua-ban-le-dien-tu.html"},"modified":"2023-12-23T11:28:47","modified_gmt":"2023-12-23T04:28:47","slug":"ban-le-dien-tu-electronic-retailing-la-gi-uu-va-nhuoc-diem-cua-ban-le-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-le-dien-tu-electronic-retailing-la-gi-uu-va-nhuoc-diem-cua-ban-le-dien-tu.html","title":{"rendered":"B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed (Electronic Retailing) l\u00e0 g\u00ec? \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: businessjargons.com<\/i><\/p>\n<\/div>\n<\/div>\n

B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Electronic Retailing<\/b>, vi\u1ebft t\u1eaft l\u00e0\u00a0E-tailing<\/b>, ho\u1eb7c c\u00f2n g\u1ecdi l\u00e0 Internet\u00a0Retailing<\/b>.<\/p>\n

B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i> l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua Internet.\u00a0<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/i>\u0111\u00f2i h\u1ecfi\u00a0<\/i>c\u00e1c c\u00f4ng ty ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c\u00a0m\u00f4 h\u00ecnh kinh doanh\u00a0\u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a qua Internet, c\u00f3 th\u1ec3 bao g\u1ed3m x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 nh\u00e0 kho, trang web v\u00e0 trung t\u00e2m v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/i>\u0111\u1ec1u c\u00f3 c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng nh\u01b0 s\u1edf h\u1eefu trang web h\u1ea5p d\u1eabn, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing tr\u1ef1c tuy\u1ebfn, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3 v\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i> c\u1ea7n m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh, nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. S\u1ef1 minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

\u01afu \u0111i\u1ec3m c\u1ee7a b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/b><\/p>\n

B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/i>kh\u00f4ng ch\u1ec9 bao g\u1ed3m c\u00e1c c\u00f4ng ty trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 hi\u1ec7n nay, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed.\u00a0<\/p>\n

Chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng trong b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i> th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c v\u1eadn h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m nhanh h\u01a1n v\u00e0 ti\u1ebfp c\u1eadn c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ecba \u0111i\u1ec3m v\u1eadt l\u00ed truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/i>c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00f3ng c\u1eeda c\u00e1c c\u1eeda h\u00e0ng kh\u00f4ng sinh l\u00e3i v\u00e0 duy tr\u00ec c\u00e1c c\u1eeda h\u00e0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n

B\u00e1n h\u00e0ng v\u00e0 thanh to\u00e1n t\u1ef1 \u0111\u1ed9ng c\u1eaft gi\u1ea3m nhu c\u1ea7u nh\u00e2n s\u1ef1. Ngo\u00e0i ra, chi ph\u00ed v\u1eadn h\u00e0nh trang web th\u1ea5p h\u01a1n h\u01a1n chi ph\u00ed thu\u00ea nh\u00e2n vi\u00ean v\u00e0 duy tr\u00ec c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i> c\u0169ng gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 marketing v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1c c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<\/p>\n

Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed <\/i>theo d\u00f5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00f3i quen chi ti\u00eau, l\u01b0\u1ee3t xem trang web v\u00e0 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, gi\u00fap l\u00e0m t\u0103ng doanh thu.<\/p>\n

B\u1ea5t l\u1ee3i c\u1ee7a b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/b><\/p>\n

T\u1ea1o v\u00e0 duy tr\u00ec m\u1ed9t trang web b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i>, d\u00f9 r\u1ebb h\u01a1n so v\u1edbi m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 kh\u00e1 t\u1ed1n k\u00e9m. Chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f3 th\u1ec3 s\u1ebd l\u1edbn n\u1ebfu c\u1ea7n x\u00e2y d\u1ef1ng kho h\u00e0ng v\u00e0 trung t\u00e2m ph\u00e2n ph\u1ed1i \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7c c\u00e1c ngu\u1ed3n l\u1ef1c x\u1eed l\u00ed h\u00e0ng tr\u1ea3 l\u1ea1i tr\u1ef1c tuy\u1ebfn v\u00e0 tranh ch\u1ea5p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ngo\u00e0i ra, b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/i> kh\u00f4ng mang l\u1ea1i c\u1ea3m x\u00fac trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed truy\u1ec1n th\u1ed1ng. B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/b> <\/i>kh\u00f4ng mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 c\u1ea7m n\u1eafm, ng\u1eedi, c\u1ea3m nh\u1eadn ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/font><\/h4>\n

Amazon.com l\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng v\u00e0 \u0111\u0103ng k\u00ed d\u1ecbch v\u1ee5 th\u00f4ng qua trang web. Trang web c\u1ee7a Amazon cho th\u1ea5y c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra h\u01a1n 230 t\u1ec9 USD doanh thu trong v\u00e0 h\u01a1n 10 t\u1ec9 USD l\u1ee3i nhu\u1eadn.\u00a0<\/p>\n

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T\u1eadp \u0111o\u00e0n Alibaba l\u00e0 c\u00f4ng ty \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t c\u1ee7a Trung Qu\u1ed1c, \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn tr\u00ean kh\u1eafp Trung Qu\u1ed1c v\u00e0 qu\u1ed1c t\u1ebf. C\u00e1c nh\u00e0 xu\u1ea5t kh\u1ea9u Trung Qu\u1ed1c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang t\u00ecm mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. N\u0103m , Alibaba \u0111\u00e3 t\u1ea1o ra g\u1ea7n 40 t\u1ec9 USD doanh thu h\u00e0ng n\u0103m v\u00e0 l\u1ee3i nhu\u1eadn g\u1ea7n b\u1eb1ng 10 t\u1ec9 USD.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: Electronic Retailing, vi\u1ebft t\u1eaft: E-tailing) l\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua Internet. Hi\u1ec7n nay, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u0169ng tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33430"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33430"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33430\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}