{"id":33432,"date":"2023-12-08T02:30:41","date_gmt":"2023-12-08T02:30:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-mai-truc-tuyen-toi-ngoai-tuyen-online-to-offline-commerce-la-gi.html"},"modified":"2023-12-23T11:28:47","modified_gmt":"2023-12-23T04:28:47","slug":"thuong-mai-truc-tuyen-toi-ngoai-tuyen-online-to-offline-commerce-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-mai-truc-tuyen-toi-ngoai-tuyen-online-to-offline-commerce-la-gi.html","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn t\u1edbi ngo\u1ea1i tuy\u1ebfn (Online to Offline Commerce) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: dare2compete.com<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng m\u1ea1i\u00a0tr\u1ef1c tuy\u1ebfn t\u1edbi ngo\u1ea1i tuy\u1ebfn<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i\u00a0tr\u1ef1c tuy\u1ebfn t\u1edbi ngo\u1ea1i tuy\u1ebfn<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Online to Offline Commerce<\/b>, vi\u1ebft t\u1eaft l\u00e0 O2O<\/b> ho\u1eb7c O2O commerce.<\/b><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn t\u1edbi ngo\u1ea1i tuy\u1ebfn<\/i> (O2O) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn t\u1edbi mua h\u00e0ng trong c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.\u00a0<\/p>\n

O2O nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong kh\u00f4ng gian m\u1ea1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 qua email v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Internet, sau \u0111\u00f3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn.<\/p>\n

Lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c k\u0129 thu\u1eadt trong Marketing tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c k\u0129 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng Marketing c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n

C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a O2O<\/font><\/h3>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1eebng lo ng\u1ea1i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n h\u00e0ng h\u00f3a tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn. C\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed \u0111\u00f2i h\u1ecfi chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao (nh\u01b0 ti\u1ec1n thu\u00ea nh\u00e0) v\u00e0 nhi\u1ec1u nh\u00e2n vi\u00ean \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 v\u00ec c\u00f3 kh\u00f4ng gian h\u1ea1n ch\u1ebf, ch\u00fang kh\u00f4ng th\u1ec3 cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho nhi\u1ec1u nh\u00e2n vi\u00ean v\u00e0 ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ty v\u1eadn chuy\u1ec3n \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a.<\/p>\n

M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 c\u1ea3 c\u00e1c trang web b\u00e1n h\u00e0ng v\u00e0 c\u1ea3 c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, v\u00e0 coi hai k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c nhau n\u00e0y l\u00e0 c\u00e1c ph\u1ea7n b\u1ed5 sung thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a O2O l\u00e0 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn, cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nghi\u00ean c\u1ee9u c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau v\u00e0 sau \u0111\u00f3 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 mua h\u00e0ng.\u00a0<\/p>\n

C\u00e1c k\u0129 thu\u1eadt m\u00e0 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i O2O c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao g\u1ed3m l\u1ea5y h\u00e0ng \u0111\u00e3 \u0111\u1eb7t tr\u00ean m\u1ea1ng t\u1ea1i c\u1eeda h\u00e0ng, cho ph\u00e9p tr\u1ea3 l\u1ea1i c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 mua tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn trong khi \u0111ang \u1edf c\u1eeda h\u00e0ng th\u1ef1c.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u01b0\u01a1ng m\u1ea1i O2O kh\u00f4ng lo\u1ea1i b\u1ecf nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c c\u00f4ng ty c\u00f3 c\u1eeda h\u00e0ng ch\u00ednh th\u1ed1ng v\u1eabn s\u1ebd c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ch\u1ec9 \u0111\u1ec3 xem li\u1ec7u m\u1ed9t m\u1eb7t h\u00e0ng c\u00f3 k\u00edch c\u1ee1 ho\u1eb7c c\u00f3 v\u1ebb ngo\u00e0i th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m, ho\u1eb7c \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3 r\u1ed3i cu\u1ed1i c\u00f9ng l\u1ea1i th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn (c\u00f2n g\u1ecdi l\u00e0 Showrooming).\u00a0<\/p>\n

Do \u0111\u00f3, \u0111\u00edch \u0111\u1ebfn c\u1ee7a O2O l\u00e0 thu h\u00fat lo\u1ea1i kh\u00e1ch h\u00e0ng s\u1ebd \u0111i b\u1ed9 ho\u1eb7c t\u1ef1 l\u00e1i xe \u0111\u1ebfn c\u1eeda h\u00e0ng thay v\u00ec ch\u1edd h\u00e0ng \u0111\u00f3ng g\u00f3i chuy\u1ec3n \u0111\u1ebfn tr\u01b0\u1edbc nh\u00e0.<\/p>\n

Xu h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i O2O<\/font><\/h4>\n

D\u1ef1 ki\u1ebfn, h\u01a1n 80% doanh s\u1ed1 b\u00e1n l\u1ebb v\u1eabn s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c v\u00e0o n\u0103m . V\u00e0 m\u1eb7c cho nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ec9 c\u00f3 kho\u1ea3ng 8% doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

Th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i Whole Food tr\u1ecb gi\u00e1 13,7 t\u1ec9 USD c\u1ee7a Amazon trong cho th\u1ea5y c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi trong th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o kh\u00f4ng gian c\u1eeda h\u00e0ng v\u1eadt l\u00ed.\u00a0<\/p>\n

Ngo\u00e0i Amazon, top 10 nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec1u l\u00e0 c\u00e1c c\u00f4ng ty kinh doanh trong c\u00e1c c\u1eeda h\u00e0ng ngo\u1ea1i tuy\u1ebfn. Tuy nhi\u00ean, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f3 s\u1ef1 ph\u00f2ng ng\u1eeba.\u00a0<\/p>\n

Wal-mart \u0111\u00e3 chi r\u1ea5t nhi\u1ec1u \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb, bao g\u1ed3m c\u1ea3 vi\u1ec7c mua c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Jet.com .\u00a0<\/p>\n

C\u00f3 kho\u1ea3ng 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u c\u00e1c m\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng v\u00e0 ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb n\u1eb1m \u1edf s\u1ef1 h\u1ed9i t\u1ee5 gi\u1eefa b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn t\u1edbi ngo\u1ea1i tuy\u1ebfn (ti\u1ebfng Anh: Online to Offline Commerce, vi\u1ebft t\u1eaft: O2O) l\u00e0 m\u00f4 h\u00ecnh kinh doanh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1edbi mua h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33432"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33432"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33432\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}