{"id":33451,"date":"2023-12-08T02:31:24","date_gmt":"2023-12-08T02:31:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/trang-mang-website-la-gi-cac-mo-hinh-website-trong-thuong-mai-dien-tu.html"},"modified":"2023-12-23T11:28:49","modified_gmt":"2023-12-23T04:28:49","slug":"trang-mang-website-la-gi-cac-mo-hinh-website-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/trang-mang-website-la-gi-cac-mo-hinh-website-trong-thuong-mai-dien-tu.html","title":{"rendered":"Trang m\u1ea1ng (Website) l\u00e0 g\u00ec? C\u00e1c m\u00f4 h\u00ecnh website trong Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: gestiopolis)<\/p>\n<\/div>\n<\/div>\n

Trang m\u1ea1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Trang m\u1ea1ng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Website.<\/b><\/p>\n

M\u1ed9t Website<\/b> l\u00e0 m\u1ed9t d\u00e3y c\u00e1c trang Web li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 li\u00ean k\u1ebft v\u1edbi c\u00e1c site kh\u00e1c. C\u00e1c trang web ch\u1ee9a v\u0103n b\u1ea3n (text), \u0111\u1ed3 h\u1ecda, c\u00e1c qu\u1ea3ng c\u00e1o (banner) v\u00e0 \u0111\u00f4i khi c\u1ea3 video v\u00e0 audio.<\/p>\n

Trang ch\u1ee7 (home page)<\/b> L\u00e0 trang \u0111\u1ea7u ti\u00ean khi n\u1ea1p m\u1ed9t URL. Trang ch\u1ee7 ch\u1ee9a c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn v\u00f9ng ri\u00eang trong website.\u00a0<\/p>\n

Trang web (web page)<\/b>: c\u00e1c trang web ch\u1ee9a c\u00e1c th\u00f4ng tin v\u00e0 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb trang ch\u1ee7 \u0111\u1ebfn.\u00a0<\/p>\n

Website trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed coi nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn hay c\u1eeda h\u00e0ng \u1ea3o.<\/p>\n

Website l\u00e0 m\u1ed9t “Show-room” tr\u00ean m\u1ea1ng Internet \u2013 n\u01a1i tr\u01b0ng b\u00e0y v\u00e0 gi\u1edbi thi\u1ec7u th\u00f4ng tin, h\u00ecnh \u1ea3nh v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p (hay gi\u1edbi thi\u1ec7u b\u1ea5t k\u00ec th\u00f4ng tin n\u00e0o kh\u00e1c) cho m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi truy c\u1eadp b\u1ea5t k\u00ec l\u00fac n\u00e0o.\u00a0<\/p>\n

\u0110\u1ec3 m\u1ed9t website ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea7n ph\u1ea3i c\u00f3 t\u00ean mi\u1ec1n (domain), l\u01b0u tr\u1eef (hosting) v\u00e0 n\u1ed9i dung (c\u00e1c trang web ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u00f4ng tin).\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ti\u1ec7n l\u1ee3i c\u1ee7a website: th\u00f4ng tin d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt, thay \u0111\u1ed5i, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem th\u00f4ng tin ngay t\u1ee9c kh\u1eafc, \u1edf b\u1ea5t k\u00ec n\u01a1i n\u00e0o, ti\u1ebft ki\u1ec7m chi ph\u00ed in \u1ea5n, g\u1eedi b\u01b0u \u0111i\u1ec7n, fax, th\u00f4ng tin kh\u00f4ng gi\u1edbi\u00a0h\u1ea1n (\u0111\u0103ng t\u1ea3i th\u00f4ng tin kh\u00f4ng h\u1ea1n ch\u1ebf, kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 trang, di\u1ec7n t\u00edch b\u1ea3ng in…) v\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n ph\u1ea1m vi \u0111\u1ecba l\u00ed.\u00a0<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

Nh\u1eefng ph\u1ea7n n\u1ed9i dung thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t website: website th\u01b0\u1eddng c\u00f3 c\u00e1c ph\u1ea7n n\u1ed9i dung sau:\u00a0<\/p>\n

– Trang ch\u1ee7<\/b>: trang \u0111\u1ea7u ti\u00ean hi\u1ec7n l\u00ean khi ng\u01b0\u1eddi ta truy c\u1eadp website \u0111\u00f3. Trang ch\u1ee7 l\u00e0 n\u01a1i li\u1ec7t k\u00ea c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang kh\u00e1c c\u1ee7a website. Trang ch\u1ee7 th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 tr\u01b0ng b\u00e0y nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t m\u00e0 doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u \u0111\u1ea7u ti\u00ean \u0111\u1ebfn ng\u01b0\u1eddi xem.<\/p>\n

– Trang li\u00ean h\u1ec7<\/b>: tr\u01b0ng b\u00e0y th\u00f4ng tin li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p v\u00e0 th\u01b0\u1eddng c\u00f3 m\u1ed9t form li\u00ean h\u1ec7 \u0111\u1ec3 ng\u01b0\u1eddi xem g\u00f5 c\u00e2u h\u1ecfi ngay tr\u00ean trang web n\u00e0y.\u00a0<\/p>\n

– Trang th\u00f4ng tin gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p (About us)<\/b>: ng\u01b0\u1eddi xem khi \u0111\u00e3 xem website v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 nh\u00e0 cung c\u1ea5p, do \u0111\u00f3 doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t trang gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh, n\u00eau ra nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c.\u00a0<\/p>\n

– Trang gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5<\/b>: gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh minh h\u1ecda.\u00a0<\/p>\n

– Trang h\u01b0\u1edbng d\u1eabn ho\u1eb7c ch\u00ednh s\u00e1ch<\/b>: d\u00f9ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi xem trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd mu\u1ed1n mua hay \u0111\u1eb7t h\u00e0ng, d\u1ecbch v\u1ee5. Th\u00f4ng tin tr\u00ean trang n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn h\u1ecd ph\u1ea3i l\u00e0m g\u00ec, ch\u00ednh s\u00e1ch c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o v.v…\u00a0<\/p>\n

Trang n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m nhi\u1ec1u c\u00f4ng s\u1ee9c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi “l\u00e0m th\u1ebf n\u00e0o” c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o cho ng\u01b0\u1eddi xem \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

C\u00e1c Website c\u00f3 \u01b0u \u0111i\u1ec3m:\u00a0<\/p>\n

C\u00f3 th\u1ec3 cho ph\u00e9p h\u00e0ng ng\u00e0n ng\u01b0\u1eddi truy c\u1eadp nhanh ch\u00f3ng<\/p>\n

Th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p<\/p>\n

Gi\u1ea3m chi ph\u00ed ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/p>\n

V\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi<\/p>\n

D\u1ec5 d\u00e0ng ph\u1ea3n h\u1ed3i c\u00e1c chi\u1ebfn d\u1ecbch khu\u1ebfch tr\u01b0\u01a1ng<\/p>\n

Lu\u00f4n s\u1eb5n s\u00e0ng (24\/7\/365)<\/p>\n

L\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thu\u1eadn ti\u1ec7n Ti\u1ebft ki\u1ec7m nh\u00e2n l\u1ef1c t\u1eeb s\u1eed d\u1ee5ng FAQ (frequent asked questions)<\/p>\n

C\u00f3 th\u1ec3 nh\u1eb1m v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/p>\n

Chi ph\u00ed th\u1ea5p<\/p>\n

T\u1ef1 \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh website Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed<\/font><\/h3>\n

C\u00f3 nhi\u1ec1u d\u1ea1ng m\u00f4 h\u00ecnh website. B\u00ean d\u01b0\u1edbi l\u1ea7n l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh \u0111i\u1ec3n h\u00ecnh.\u00a0<\/p>\n

– C\u1eeda h\u00e0ng \u0111i\u1ec7n t\u1eed, si\u00eau th\u1ecb \u0111i\u1ec7n t\u1eed<\/b>: n\u1ed5i ti\u1ebfng nh\u1ea5t \u1edf d\u1ea1ng n\u00e0y l\u00e0 website www.amazon.com, b\u00e1n l\u1ebb s\u00e1ch, CD, \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m, \u0111\u1ed3 ch\u01a1i… qua m\u1ea1ng.\u00a0<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 m\u1ed9t si\u00eau th\u1ecb hay c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, cho ph\u00e9p ng\u01b0\u1eddi mua ch\u1ecdn l\u1ef1a h\u00e0ng h\u00f3a, thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng m\u00f3n h\u00e0ng, t\u00ednh ti\u1ec1n, thanh to\u00e1n v\u00e0 nh\u1eadn h\u00e0ng sau \u0111\u00f3.\u00a0<\/p>\n

– \u0110\u1ea5u gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/b>: n\u00f3i \u0111\u1ebfn m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 tr\u1ef1c tuy\u1ebfn (online auction) th\u00ec www.eBay.com d\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ef1 n\u1ed5i ti\u1ebfng.\u00a0<\/p>\n

Website \u0111\u1ea5u gi\u00e1 tr\u1ef1c tuy\u1ebfn m\u00f4 ph\u1ecfng qui tr\u00ecnh b\u00e1n \u0111\u1ea5u gi\u00e1 v\u1eadt d\u1ee5ng, t\u1ee9c ng\u01b0\u1eddi b\u00e1n \u0111\u01b0a ra gi\u00e1 s\u00e0n (gi\u00e1 th\u1ea5p nh\u1ea5t ban \u0111\u1ea7u), sau \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi mua l\u1ea7n l\u01b0\u1ee3t tr\u1ea3 gi\u00e1 cao h\u01a1n. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh, ai tr\u1ea3 gi\u00e1 cao nh\u1ea5t s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 quy\u1ec1n mua m\u00f3n h\u00e0ng.<\/p>\n

– S\u00e0n giao d\u1ecbch B2B<\/b>: m\u1ed9t s\u00e0n giao d\u1ecbch \u0111i\u1ec3n h\u00ecnh l\u00e0 www.alibaba.com, l\u00e0 n\u01a1i c\u00e1c doanh nghi\u1ec7p tham gia gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh, \u0111\u0103ng t\u1ea3i c\u00e1c y\u00eau c\u1ea7u mua, b\u00e1n, t\u00ecm \u0111\u1ed1i t\u00e1c. V\u00ec l\u00e0 B2B2 n\u00ean nh\u1eefng s\u00e0n giao d\u1ecbch n\u00e0y kh\u00f4ng ph\u1ee5c v\u1ee5 vi\u1ec7c b\u00e1n l\u1ebb v\u00e0 thanh to\u00e1n qua m\u1ea1ng v\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft.\u00a0<\/p>\n

– C\u1ed5ng th\u00f4ng tin (portal)<\/b>: gi\u1ed1ng nh\u01b0 danh b\u1ea1 \u0111i\u1ec7n tho\u1ea1i li\u1ec7t k\u00ea th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a c\u00e1c c\u00f4ng ty theo ng\u00e0nh ngh\u1ec1, nh\u1eefng c\u1ed5ng th\u00f4ng tin n\u00e0y li\u1ec7t k\u00ea nh\u1eefng \u0111\u1ecba ch\u1ec9 website theo ph\u00e2n lo\u1ea1i ng\u00e0nh ngh\u1ec1, v\u00ed d\u1ee5 www.dir.yahoo.com\u00a0<\/p>\n

– M\u00f4 h\u00ecnh gi\u00e1 \u0111\u1ed9ng (dynamic pricing models)<\/b>: v\u1edbi nh\u1eefng website m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 tr\u1ea3 gi\u00e1 theo \u00fd m\u00ecnh (t\u00f9y ng\u01b0\u1eddi b\u00e1n c\u00f3 \u0111\u1ed3ng \u00fd b\u00e1n hay kh\u00f4ng).\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh du l\u1ecbch (h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n, v\u1eadn chuy\u1ec3n c\u00f4ng c\u1ed9ng…) l\u00e0 n\u1ebfu t\u1ec9 l\u1ec7 chi\u1ebfm ch\u1ed7 (room\/seat occupation) l\u00e0 X% < 100% th\u00ec (100-X)% ch\u1ed7 ng\u1ed3i hay ph\u00f2ng kh\u00e1ch s\u1ea1n s\u1ebd xem nh\u01b0 b\u1ecf \u0111i.\u00a0<\/p>\n

Do \u0111\u00f3, v\u1edbi m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 tr\u1ea3 gi\u00e1 v\u00e0o nh\u1eefng gi\u1edd ph\u00fat cu\u1ed1i c\u00f9ng v\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd b\u00e1n.\u00a0<\/p>\n

– Website th\u00f4ng tin ph\u1ee5c v\u1ee5 vi\u1ec7c qu\u1ea3ng b\u00e1, qu\u1ea3ng c\u00e1o<\/b>: v\u00ed d\u1ee5 www.vnexpress.net l\u00e0 n\u01a1i tr\u01b0ng b\u00e0y nhi\u1ec1u th\u00f4ng tin th\u1eddi s\u1ef1, gi\u1ea3i tr\u00ed, du l\u1ecbch, v\u0103n h\u00f3a… \u0111\u1ec3 t\u1ea1o c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi xem \u0111\u00f4ng \u0111\u00fac v\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 doanh thu t\u1eeb nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u \u0111\u0103ng qu\u1ea3ng c\u00e1o (banner).\u00a0<\/p>\n

– Website gi\u1edbi thi\u1ec7u th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p<\/b>: cu\u1ed1i c\u00f9ng l\u00e0 website \u0111\u01a1n gi\u1ea3n nh\u1ea5t, ch\u1ec9 \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p, d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi xem li\u00ean l\u1ea1c v\u1edbi doanh nghi\u1ec7p qua website n\u00e0y. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua website gi\u1edbi thi\u1ec7u th\u00f4ng tin n\u00e0y<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, 2008, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Trang m\u1ea1ng (ti\u1ebfng Anh: Website) l\u00e0 m\u1ed9t d\u00e3y c\u00e1c trang Web li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 li\u00ean k\u1ebft v\u1edbi c\u00e1c site kh\u00e1c. Theo \u0111\u00f3 wedsite c\u00f3 nh\u1eefng n\u1ed9i dung, \u01b0u \u0111i\u1ec3m, v\u00e0 m\u00f4 h\u00ecnh c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33451"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33451"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33451\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}