{"id":33461,"date":"2023-12-08T02:31:46","date_gmt":"2023-12-08T02:31:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-mai-tren-mang-xa-hoi-social-commerce-la-gi.html"},"modified":"2023-12-23T11:39:16","modified_gmt":"2023-12-23T04:39:16","slug":"thuong-mai-tren-mang-xa-hoi-social-commerce-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-mai-tren-mang-xa-hoi-social-commerce-la-gi.html","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Commerce) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: icecubedigital.com<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Social Commerce.<\/b><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/i>l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c trang web m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram v\u00e0 Twitter l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/i> \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u1ecb c\u1ee7a c\u00f4ng ty th\u00f4ng qua c\u00e1c tin nh\u1eafn, l\u01b0\u1ee3t th\u00edch v\u00e0 chia s\u1ebb.<\/p>\n

C\u00e1c chuy\u00ean gia v\u1ec1 th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/i> t\u1ea1o ra v\u00e0 \u0111\u0103ng c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/i>bao g\u1ed3m:<\/p>\n

– M\u1eddi ng\u01b0\u1eddi d\u00f9ng b\u1ea7u ch\u1ecdn v\u1ec1 ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m<\/p>\n

– Cung c\u1ea5p t\u00f9y ch\u1ecdn c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi mua<\/p>\n

– S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem<\/p>\n

– S\u1eed d\u1ee5ng video \u0111\u1ec3 bi\u1ec3u di\u1ec5n s\u1ea3n ph\u1ea9m trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9<\/p>\n

– Khuy\u1ebfn kh\u00edch b\u00ecnh lu\u1eadn, ph\u1ea3n h\u1ed3i v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/p>\n

– S\u1eed d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m<\/p>\n

– Li\u00ean k\u1ebft v\u1edbi thanh to\u00e1n tr\u1ef1c tuy\u1ebfn ho\u1eb7c gi\u1ecf h\u00e0ng<\/p>\n

– Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng cho ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/i>khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 di\u1ec5n \u0111\u00e0n v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng n\u01a1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n th\u1ea3o lu\u1eadn v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

S\u1ef1 b\u1eaft \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/p>\n

Trong m\u1ed9t b\u00e0i vi\u1ebft “Social Commerce: A New Commerce”, Yao Zhong cho bi\u1ebft kh\u00e1i ni\u1ec7m qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn l\u1ea7n \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean internet v\u00e0o th\u00e1ng 11 n\u0103m 2005 tr\u00ean Yahoo. Trang web n\u00e0y \u0111\u00e3 qu\u1ea3ng b\u00e1 “danh s\u00e1ch c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn”, trong \u0111\u00f3 nh\u1ea5n m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i <\/i>\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1eb1ng v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ea9y m\u1ea1nh vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch cung c\u1ea5p l\u1eddi khuy\u00ean v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u00e1ng tin c\u1eady t\u1eeb c\u00e1c chuy\u00ean gia tr\u1ef1c tuy\u1ebfn v\u1ec1 vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9<\/i>i kh\u00e1c v\u1edbi mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn k\u1ebft n\u1ed1i v\u1edbi nhau, c\u00f2n th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Instagram cho ph\u00e9p c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 nhanh ch\u00f3ng \u0111\u00e1p \u1ee9ng theo xu h\u01b0\u1edbng v\u00e0 m\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong th\u1ebf gi\u1edbi th\u1ef1c<\/font><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/i> l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c marketing tr\u1ef1c tuy\u1ebfn \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i, c\u00f3 li\u00ean k\u1ebft ch\u1eb7c ch\u1ebd v\u1edbi v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

C\u00e1c blog v\u1ec1 th\u1eddi trang v\u00e0 mua s\u1eafm s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b> v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi mua c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

V\u00ed d\u1ee5: nhi\u1ec1u blog th\u1eddi trang n\u1ed5i ti\u1ebfng c\u00f3 t\u00e0i kho\u1ea3n Instagram cho ph\u00e9p ng\u01b0\u1eddi theo d\u00f5i th\u00edch, chia s\u1ebb v\u00e0 nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p. B\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb th\u01b0\u1eddng li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u1ecf h\u00e0ng c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c c\u00f3 n\u00fat thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n

(Theo: investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (ti\u1ebfng Anh: Social Commerce) l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c mua b\u00e1n s\u1ea3n ph\u1ea9m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33461"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33461"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33461\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}