{"id":33477,"date":"2023-12-08T02:32:36","date_gmt":"2023-12-08T02:32:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hang-tieu-dung-nhanh-fast-moving-consumer-goods-fmcg-la-gi-nganh-cong-nghiep-hang-tieu-dung-nhanh.html"},"modified":"2023-12-23T11:35:52","modified_gmt":"2023-12-23T04:35:52","slug":"hang-tieu-dung-nhanh-fast-moving-consumer-goods-fmcg-la-gi-nganh-cong-nghiep-hang-tieu-dung-nhanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hang-tieu-dung-nhanh-fast-moving-consumer-goods-fmcg-la-gi-nganh-cong-nghiep-hang-tieu-dung-nhanh.html","title":{"rendered":"H\u00e0ng ti\u00eau d\u00f9ng nhanh (Fast Moving Consumer Goods – FMCG) l\u00e0 g\u00ec? Ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00e0ng ti\u00eau d\u00f9ng nhanh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: ujjainwala.com<\/i><\/p>\n<\/div>\n<\/div>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Fast Moving Consumer Goods<\/b>, vi\u1ebft t\u1eaft l\u00e0 FMCG<\/b>.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh<\/i> l\u00e0 c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c b\u00e1n nhanh v\u00e0 c\u00f3 gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh<\/i>\u00a0c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng ng\u1eafn do nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao (v\u00ed d\u1ee5 nh\u01b0 n\u01b0\u1edbc ng\u1ecdt v\u00e0 b\u00e1nh k\u1eb9o) ho\u1eb7c v\u00ec ch\u00fang d\u1ec5 h\u1ecfng (v\u00ed d\u1ee5 nh\u01b0 th\u1ecbt, c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0 \u0111\u1ed3 n\u01b0\u1edbng). Nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y \u0111\u01b0\u1ee3c mua th\u01b0\u1eddng xuy\u00ean v\u00e0 ti\u00eau th\u1ee5 nhanh ch\u00f3ng, c\u00f3 gi\u00e1 th\u1ea5p v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.\u00a0<\/p>\n

Ch\u00fang c\u0169ng c\u00f3 doanh s\u1ed1 cao khi \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 H\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i<\/b>, ti\u1ebfng Anh l\u00e0 Consumer Package Goods (CPG)<\/b>.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a h\u00e0ng ti\u00eau d\u00f9ng nhanh<\/b><\/p>\n

G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng h\u00e0ng ti\u00eau d\u00f9ng nhanh <\/i>m\u1ed7i ng\u00e0y. Ch\u00fang l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng nh\u1ecf l\u1ebb \u0111\u01b0\u1ee3c ch\u00fang ta mua t\u1ea1i c\u00e1c qu\u1ea7y b\u00e1n h\u00e0ng, h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 si\u00eau th\u1ecb, v\u00ed d\u1ee5 nh\u01b0 s\u1eefa, k\u1eb9o cao su, rau, gi\u1ea5y v\u1ec7 sinh, bia v\u00e0 c\u00e1c lo\u1ea1i thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n nh\u01b0 aspirin.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh <\/i>chi\u1ebfm h\u01a1n m\u1ed9t n\u1eeda t\u1ed5ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng thu\u1ed9c nh\u00f3m \u00edt c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd khoe khoang v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m h\u00e0ng ti\u00eau d\u00f9ng l\u00e2u b\u1ec1nnh\u01b0 m\u1ed9t chi\u1ebfc xe ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i m\u1edbi h\u01a1n l\u00e0 m\u1ed9t chai n\u01b0\u1edbc t\u0103ng l\u1ef1c m\u1edbi m\u00e0 h\u1ecd mua v\u1edbi gi\u00e1 2,5 USD t\u1ea1i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/p>\n

C\u00e1c lo\u1ea1i h\u00e0ng ti\u00eau d\u00f9ng nhanh<\/b><\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh\u00a0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

– Th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n: C\u00e1c s\u1ea3n ph\u1ea9m ph\u00f4 mai, ng\u0169 c\u1ed1c v\u00e0 m\u00ec \u1ed1ng \u0111\u00f3ng h\u1ed9p<\/p>\n

– B\u1eefa \u0103n s\u1eb5n<\/p>\n

– \u0110\u1ed3 u\u1ed1ng: N\u01b0\u1edbc \u0111\u00f3ng chai, n\u01b0\u1edbc t\u0103ng l\u1ef1c v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y<\/p>\n

– B\u00e1nh n\u01b0\u1edbng: B\u00e1nh qui, b\u00e1nh s\u1eebng b\u00f2<\/p>\n

– Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i, \u0111\u00f4ng l\u1ea1nh v\u00e0 \u0111\u1ed3 kh\u00f4: Tr\u00e1i c\u00e2y, rau, \u0111\u1eadu H\u00e0 Lan v\u00e0 c\u00e0 r\u1ed1t \u0111\u00f4ng l\u1ea1nh, nho kh\u00f4 v\u00e0 c\u00e1c lo\u1ea1i h\u1ea1t<\/p>\n

– Thu\u1ed1c: Aspirin, thu\u1ed1c gi\u1ea3m \u0111au v\u00e0 c\u00e1c lo\u1ea1i thu\u1ed1c kh\u00e1c c\u00f3 th\u1ec3 mua m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u01a1n\u00a0<\/p>\n

– Thu\u1ed1c t\u1ea9y r\u1eeda: Baking soda, ch\u1ea5t t\u1ea9y r\u1eeda l\u00f2 n\u01b0\u1edbng, n\u01b0\u1edbc lau k\u00ednh<\/p>\n

– M\u1ef9 ph\u1ea9m v\u00e0 \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh: S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c t\u00f3c, kem \u0111\u00e1nh r\u0103ng v\u00e0 x\u00e0 ph\u00f2ng<\/p>\n

– \u0110\u1ed3 d\u00f9ng v\u0103n ph\u00f2ng: B\u00fat bi, b\u00fat ch\u00ec v\u00e0 b\u00fat d\u1ea1<\/p>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00e0ng ti\u00eau d\u00f9ng nhanh<\/font><\/h3>\n

Do h\u00e0ng ti\u00eau d\u00f9ng nhanh<\/i> c\u00f3 s\u1ed1 v\u00f2ng quay h\u00e0ng t\u1ed3n kho cao, th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u00e0nh n\u00e0y r\u1ea5t l\u1edbn v\u00e0 c\u0169ng r\u1ea5t c\u1ea1nh tranh. M\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n trong ng\u00e0nh n\u00e0y bao g\u1ed3m Dole, Coca-Cola, Unilever, Procter & Gamble, Nestl\u00e9, Kellogg’s v\u00e0 General Mills.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty n\u00e0y lu\u00f4n ph\u1ea3i n\u1ed7 l\u1ef1c marketing h\u00e0ng ti\u00eau d\u00f9ng nhanh <\/i>\u0111\u1ec3 l\u00f4i k\u00e9o v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

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\u0110\u00f3 l\u00e0 nguy\u00ean nh\u00e2n vi\u1ec7c bao b\u00ec l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. C\u00e1c h\u1ec7 th\u1ed1ng logistic v\u00e0 ph\u00e2n ph\u1ed1i th\u01b0\u1eddng y\u00eau c\u1ea7u \u0111\u00f3ng g\u00f3i th\u1ee9 c\u1ea5p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3. Bao b\u00ec ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin v\u00e0 kh\u00edch l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng.<\/p>\n

H\u00e0ng ti\u00eau d\u00f9ng nhanh<\/b> <\/i>\u0111\u01b0\u1ee3c b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, v\u00ec v\u1eady ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ngu\u1ed3n doanh thu \u0111\u00e1ng tin c\u1eady. S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n cao b\u00f9 \u0111\u1eafp cho t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn bi\u00ean th\u1ea5p.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0ng ti\u00eau d\u00f9ng nhanh (ti\u1ebfng Anh: Fast Moving Consumer Goods, vi\u1ebft t\u1eaft: FMCG) thu\u1ed9c nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng kh\u00f4ng l\u00e2u b\u1ec1n, \u0111\u01b0\u1ee3c b\u00e1n nhanh ch\u00f3ng, gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p v\u00e0 c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng ng\u1eafn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33477"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33477"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33477\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}