{"id":33542,"date":"2023-12-08T02:34:44","date_gmt":"2023-12-08T02:34:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quyen-dinh-gia-pricing-power-la-gi-quyen-dinh-gia-va-su-khan-hiem.html"},"modified":"2023-12-23T11:39:17","modified_gmt":"2023-12-23T04:39:17","slug":"quyen-dinh-gia-pricing-power-la-gi-quyen-dinh-gia-va-su-khan-hiem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quyen-dinh-gia-pricing-power-la-gi-quyen-dinh-gia-va-su-khan-hiem.html","title":{"rendered":"Quy\u1ec1n \u0111\u1ecbnh gi\u00e1 (Pricing Power) l\u00e0 g\u00ec? Quy\u1ec1n \u0111\u1ecbnh gi\u00e1 v\u00e0 s\u1ef1 khan hi\u1ebfm"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: ibbaka.com<\/i><\/p>\n<\/div>\n<\/div>\n

Quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/font><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/b> trong ti\u1ebfng Anh l\u00e0 Pricing Power<\/b>.<\/p>\n

Quy\u1ec1n \u0111\u1ecbnh gi\u00e1 <\/i>l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf m\u00f4 t\u1ea3 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 thay \u0111\u1ed5i gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi l\u01b0\u1ee3ng c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. Quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/i> c\u00f3 li\u00ean k\u1ebft v\u1edbi \u0111\u1ed9 co gi\u00e3n c\u1ee7a c\u1ea7u theo gi\u00e1.\u00a0<\/p>\n

\u0110\u1ed9 co gi\u00e3n c\u1ee7a gi\u00e1 l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 m\u00e0 c\u00e1c c\u00e1 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t thay \u0111\u1ed5i nhu c\u1ea7u ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi thay \u0111\u1ed5i gi\u00e1. V\u00ed d\u1ee5, n\u1ebfu gi\u00e1 c\u1ee7a m\u1ed9t h\u00e0ng h\u00f3a t\u0103ng l\u00ean, th\u00f4ng th\u01b0\u1eddng nhu c\u1ea7u v\u1ec1 h\u00e0ng h\u00f3a \u0111\u00f3 s\u1ebd gi\u1ea3m v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf r\u1ebb h\u01a1n.<\/p>\n

N\u1ebfu m\u1ed9t c\u00f4ng ty kh\u00f4ng c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c \u0111\u1ecbnh gi\u00e1, vi\u1ec7c t\u0103ng gi\u00e1 s\u1ebd l\u00e0m gi\u1ea3m nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. C\u00f4ng ty c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/i> l\u1edbn l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ebfm ho\u1eb7c \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 \u00edt \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u1ebfu c\u00f4ng ty t\u0103ng gi\u00e1, m\u1ee9c gi\u00e1 t\u0103ng c\u00f3 th\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u v\u00ec kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m thay th\u1ebf n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn.\u00a0<\/p>\n

S\u1ef1 khan hi\u1ebfm v\u00e0 quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/font><\/h2>\n

S\u1ef1 khan hi\u1ebfm t\u00e0i nguy\u00ean ho\u1eb7c nguy\u00ean li\u1ec7u th\u00f4 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/i> c\u1ee7a doanh nghi\u1ec7p, th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n so v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ea3m h\u1ecda khi\u1ebfn ngu\u1ed3n cung d\u1ea7u g\u1eb7p r\u1ee7i ro, d\u1eabn \u0111\u1ebfn c\u00f4ng ty d\u1ea7u kh\u00ed t\u0103ng gi\u00e1 k\u1ec3 c\u1ea3 khi tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u c\u00f4ng ty d\u1ea7u kh\u00ed c\u1ea1nh tranh nhau. T\u00ednh khan hi\u1ebfm k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ph\u1ee5 thu\u1ed9c r\u1ed9ng r\u00e3i c\u1ee7a nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0o d\u1ea7u khi\u1ebfn cho c\u00e1c c\u00f4ng ty d\u1ea7u m\u1ecf gi\u1eef \u0111\u01b0\u1ee3c quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/i> l\u1edbn \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng n\u00e0y.\u00a0<\/p>\n

C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c th\u1ec3 hi\u1ec7n quy\u1ec1n \u0111\u1ecbnh gi\u00e1<\/i> m\u1ea1nh m\u1ebd trong th\u1eddi k\u00ec nhu c\u1ea7u cao v\u00e0 h\u00e0ng h\u00f3a khan hi\u1ebfm. Kh\u00e1ch s\u1ea1n, ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p du l\u1ecbch c\u00f3 xu h\u01b0\u1edbng t\u0103ng gi\u00e1 cho nh\u00e0 \u1edf v\u00e0 d\u1ecbch v\u1ee5 v\u00e0o k\u00ec cao \u0111i\u1ec3m nh\u01b0 ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 quy\u1ec1n \u0111\u1ecbnh g\u00eda<\/font><\/h2>\n

Khi iPhone l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ra m\u1eaft b\u1edfi Apple, c\u00f4ng ty c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1 <\/i>l\u1edbn v\u00ec n\u00f3 l\u00e0 c\u00f4ng ty duy nh\u1ea5t cung c\u1ea5p \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng li\u00ean quan. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, iPhone r\u1ea5t \u0111\u1eaft ti\u1ec1n v\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7.<\/p>\n

Ngay c\u1ea3 khi c\u00e1c d\u00f2ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ed1i th\u1ee7 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n, iPhone v\u1eabn chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1ng k\u00ec v\u1ecdng. Khi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ed1i th\u1ee7 kh\u00e1c b\u1eaft k\u1ecbp d\u1ecbch v\u1ee5, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a iPhone, quy\u1ec1n \u0111\u1ecbnh gi\u00e1 <\/b>c\u1ee7a Apple b\u1ecb gi\u1ea3m.<\/p>\n

IPhone \u0111\u00e3 kh\u00f4ng b\u1ecb bi\u1ebfn m\u1ea5t kh\u1ecfi th\u1ecb tr\u01b0\u1eddng khi c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 xu\u1ea5t hi\u1ec7n v\u00ec Apple b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c m\u1eabu iPhone m\u1edbi bao g\u1ed3m c\u1ea3 c\u00e1c m\u1eabu gi\u00e1 r\u1ebb cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quy\u1ec1n \u0111\u1ecbnh gi\u00e1 (ti\u1ebfng Anh: Pricing Power) mi\u00eau t\u1ea3 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 h\u00e0ng h\u00f3a c\u1ee7a c\u00f4ng ty \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t c\u00f4ng ty c\u00f3 quy\u1ec1n \u0111\u1ecbnh gi\u00e1 cao n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3 \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c khan hi\u1ebfm, do kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn thay th\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33542"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33542"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33542\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}