{"id":33608,"date":"2023-12-08T02:37:10","date_gmt":"2023-12-08T02:37:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhuong-quyen-thuong-mai-truc-tiep-direct-franchising-va-nhuong-quyen-khu-vuc-area-franchising.html"},"modified":"2023-12-23T12:50:24","modified_gmt":"2023-12-23T05:50:24","slug":"nhuong-quyen-thuong-mai-truc-tiep-direct-franchising-va-nhuong-quyen-khu-vuc-area-franchising","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhuong-quyen-thuong-mai-truc-tiep-direct-franchising-va-nhuong-quyen-khu-vuc-area-franchising.html","title":{"rendered":"Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp (Direct Franchising) v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n khu v\u1ef1c (Area Franchising)"},"content":{"rendered":"
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Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/b> trong ti\u1ebfng Anh l\u00e0 direct franchising<\/b>.\u00a0<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/b> l\u00e0 vi\u1ec7c b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n tr\u1ef1c ti\u1ebfp k\u00ed h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi t\u1eebng b\u00ean nh\u1eadn quy\u1ec1n \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i m\u00e0 kh\u00f4ng h\u1ec1 qua b\u1ea5t k\u00ec b\u00ean trung gian n\u00e0o.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i b\u1eb1ng vi\u1ec7c l\u1eadp c\u00f4ng ty con, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd ti\u1ebfn h\u00e0nh th\u00e0nh l\u1eadp c\u00f4ng ty con \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i. C\u00f4ng ty con n\u00e0y l\u00e0 m\u1ed9t ph\u00e1p nh\u00e2n c\u00f3 t\u01b0 c\u00e1ch ph\u00e1p l\u00ed \u0111\u1ed9c l\u1eadp v\u1edbi m\u00ecnh ho\u1eb7c k\u00ed h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p thi\u1ebft l\u1eadp chi nh\u00e1nh \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i, chi nh\u00e1nh \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ph\u00e1p nh\u00e2n \u0111\u1ed9c l\u1eadp, v\u00ec th\u1ebf b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u1eabn ph\u1ea3i g\u00e1nh ch\u1ecbu c\u00e1c tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00ed \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a chi nh\u00e1nh \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i.<\/p>\n

N\u1ebfu x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i qua con \u0111\u01b0\u1eddng l\u1eadp li\u00ean doanh, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n s\u1ebd k\u00ed h\u1ee3p \u0111\u1ed3ng li\u00ean doanh v\u1edbi \u0111\u1ed1i t\u00e1c – th\u01b0\u1eddng mang qu\u1ed1c t\u1ecbch n\u01b0\u1edbc s\u1edf t\u1ea1i, theo \u0111\u00f3 th\u00f4ng th\u01b0\u1eddng m\u1ed9t c\u00f4ng ty li\u00ean doanh s\u1ebd \u0111\u01b0\u1ee3c ra \u0111\u1eddi, tuy nhi\u00ean c\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p vi\u1ec7c li\u00ean doanh ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng.\u00a0<\/p>\n

B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n khi d\u00f3 s\u1ebd c\u00f3 th\u1ec3 k\u00ed “h\u1ee3p \u0111\u1ed3ng ph\u00e1t tri\u1ec3n khu v\u1ef1c” ho\u1eb7c “h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n t\u1ed5ng th\u1ec3” v\u1edbi li\u00ean doanh, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng nh\u01b0\u1ee3ng quy\u1ec1n thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a li\u00ean doanh ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n b\u1edfi li\u00ean doanh.<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n li\u00ean doanh (Joint venture franchising)<\/b><\/p>\n

B\u00ean nh\u01b0\u1ee3ng quy\u1ec1n thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n n\u01b0\u1edbc ngo\u00e0i nh\u01b0ng kh\u00f4ng cho ph\u00e9p h\u1ecd \u0111\u01b0\u1ee3c t\u00e1i nh\u01b0\u1ee3ng quy\u1ec1n cho c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, hai b\u00ean \u0111\u1ed1i t\u00e1c th\u01b0\u1eddng thi\u1ebft l\u1eadp quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ec3 khai th\u00e1c m\u1ed9t c\u01a1 h\u1ed9i kinh doanh nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n li\u00ean doanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 \u1edf \u0111\u00f3 s\u1ef1 sai l\u1ec7ch th\u00f4ng tin (information asymmetry) l\u00e0 r\u1ea5t s\u00e2u s\u1eafc do s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a trong kinh doanh v\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n d\u1ec5 g\u1eb7p ph\u1ea3i r\u1ee7i ro li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c (risk of moral hazard).<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n khu v\u1ef1c<\/font><\/h3>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n khu v\u1ef1c <\/b>trong ti\u1ebfng Anh l\u00e0 area franchising<\/b>.<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n khu v\u1ef1c<\/b> l\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cung c\u1ea5p cho b\u00ean nh\u1eadn quy\u1ec1n khu v\u1ef1c quy\u1ec1n \u0111\u01b0\u1ee3c t\u00e1i nh\u01b0\u1ee3ng quy\u1ec1n (subfranchise) t\u01b0 t\u01b0\u1edfng\/s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/m\u00f4 h\u00ecnh c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cho c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n kh\u00e1c trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00ed nh\u1ea5t \u0111\u1ecbnh, t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 nh\u01b0\u1ee3ng quy\u1ec1n ba b\u00ean.<\/p>\n

B\u00ean t\u00e1i nh\u01b0\u1ee3ng quy\u1ec1n n\u00e0y g\u1ecdi l\u00e0 b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n th\u1ee9 c\u1ea5p (subfranchisor), c\u00f2n c\u00e1c b\u00ean t\u00e1i nh\u1eadn quy\u1ec1n g\u1ecdi l\u00e0 b\u00ean nh\u1eadn quy\u1ec1n th\u1ee9 c\u1ea5p (subfranchisees). \u0110\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi cung c\u1ea5p t\u00e0i ch\u00ednh m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n cung c\u1ea5p th\u00f4ng tin r\u1ea5t h\u1eefu hi\u1ec7u cho b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n, gi\u00fap h\u1ecd v\u01b0\u1ee3t qua c\u00e1c kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a, ng\u00f4n ng\u1eef c\u0169ng nh\u01b0 t\u1eadp qu\u00e1n kinh doanh.<\/p>\n

Nh\u1edd \u0111\u00f3, b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kinh doanh m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ecf ra qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 b\u1edbt \u0111i r\u1ee7i ro do s\u1ef1 sai l\u1ec7ch th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Direct Franchising) l\u00e0 vi\u1ec7c b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n tr\u1ef1c ti\u1ebfp k\u00ed h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi t\u1eebng b\u00ean nh\u1eadn quy\u1ec1n \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i m\u00e0 kh\u00f4ng h\u1ec1 qua b\u1ea5t k\u00ec b\u00ean trung gian n\u00e0o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33608"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33608"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33608\/revisions"}],"predecessor-version":[{"id":67631,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33608\/revisions\/67631"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}