{"id":33612,"date":"2023-12-08T02:37:19","date_gmt":"2023-12-08T02:37:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhuong-quyen-mo-hinh-kinh-doanh-business-format-franchising-la-gi.html"},"modified":"2023-12-23T12:50:24","modified_gmt":"2023-12-23T05:50:24","slug":"nhuong-quyen-mo-hinh-kinh-doanh-business-format-franchising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhuong-quyen-mo-hinh-kinh-doanh-business-format-franchising-la-gi.html","title":{"rendered":"Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh (Business Format Franchising) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Inventure India<\/p>\n<\/div>\n<\/div>\n

Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh<\/b> trong ti\u1ebfng Anh l\u00e0 business format franchising<\/b>.\u00a0<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n\u00a0<\/b>m\u00f4 h\u00ecnh kinh doanh\u00a0l\u00e0 h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, trong \u0111\u00f3 b\u00ean nh\u1eadn quy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n.\u00a0B\u00ean nh\u1eadn quy\u1ec1n c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u1edfi b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u1ec1\u00a0m\u00f4 h\u00ecnh\u00a0v\u00e0 \u0111\u1ecbnh d\u1ea1ng\u00a0kinh doanh\u00a0bao g\u1ed3m b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, th\u1ee7 t\u1ee5c nh\u00e2n s\u1ef1, h\u00e0ng t\u1ed3n kho,…<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh\u00a0<\/font><\/h3>\n

Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh<\/b> kh\u00e1c v\u1edbi nh\u01b0\u1ee3ng quy\u1ec1n s\u1ea3n ph\u1ea9m v\u00e0 t\u00ean th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ed1i v\u1edbi nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh, t\u1ed3n t\u1ea1i m\u1ed9t m\u1ed1i quan h\u1ec7 li\u00ean t\u1ee5c v\u00e0 s\u00e2u s\u1eafc gi\u1eefa b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 b\u00ean nh\u1eadn quy\u1ec1n.\u00a0<\/p>\n

H\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n bao g\u1ed3m th\u00eam vi\u1ec7c chuy\u1ec3n giao k\u0129 thu\u1eadt kinh doanh v\u00e0 c\u00f4ng th\u1ee9c \u0111i\u1ec1u h\u00e0nh qu\u1ea3n l\u00ed. M\u1ed9t ho\u1ea1t \u0111\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5, bao g\u1ed3m l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m, \u0111\u00e0o t\u1ea1o, cung \u1ee9ng s\u1ea3n ph\u1ea9m, c\u00e1c k\u1ebf ho\u1ea1ch marketing v\u00e0 th\u1eadm ch\u00ed l\u00e0 tr\u1ee3 gi\u00fap trong vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u1ed1i v\u1edbi b\u00ean nh\u1eadn quy\u1ec1n.\u00a0<\/p>\n

C\u00e1c chu\u1ea9n m\u1ef1c c\u1ee7a m\u00f4 h\u00ecnh kinh doanh ph\u1ea3i tuy\u1ec7t \u0111\u1ed1i \u0111\u01b0\u1ee3c gi\u1eef \u0111\u00fang. Kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng khi b\u1eaft \u0111\u1ea7u ho\u1eb7c ph\u00e1t tri\u1ec3n nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh b\u1edfi h\u00ecnh th\u1ee9c n\u00e0y \u0111\u00f2i h\u1ecfi th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c.\u00a0<\/p>\n

Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m b\u1edfi c\u00e1c m\u1ed1i li\u00ean k\u1ebft trong kinh doanh t\u1ed3n t\u1ea1i kh\u00f4ng ch\u1ec9 \u1edf kh\u00e2u b\u00e1n h\u00e0ng m\u00e0 c\u1ea3 \u1edf kh\u00e2u s\u1ea3n xu\u1ea5t v\u00e0 c\u1ea3 trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 gi\u1eefa b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 b\u00ean nh\u1eadn quy\u1ec1n th\u01b0\u1eddng r\u1ea5t ch\u1eb7t ch\u1ebd v\u00e0 li\u00ean t\u1ee5c. H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 t\u00e1c d\u1ee5ng l\u1edbn trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u c\u0169ng nh\u01b0 t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 c\u1ea1nh tranh s\u1eafc b\u00e9n h\u01a1n. Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh th\u00edch h\u1ee3p v\u1edbi kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ngay t\u1ea1i n\u01a1i ti\u00eau d\u00f9ng.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh kinh doanh (ti\u1ebfng Anh: Business Format Franchising) l\u00e0 khi b\u00ean nh\u1eadn quy\u1ec1n c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u1edfi b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n v\u1ec1 m\u00f4 h\u00ecnh v\u00e0 \u0111\u1ecbnh d\u1ea1ng kinh doanh bao g\u1ed3m b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, th\u1ee7 t\u1ee5c nh\u00e2n s\u1ef1, h\u00e0ng t\u1ed3n kho,…\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33612"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33612"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33612\/revisions"}],"predecessor-version":[{"id":67633,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33612\/revisions\/67633"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}