{"id":33615,"date":"2023-12-08T02:37:28","date_gmt":"2023-12-08T02:37:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-doanh-theo-chuoi-business-chain-la-gi-uu-nhuoc-diem.html"},"modified":"2023-12-23T11:39:19","modified_gmt":"2023-12-23T04:39:19","slug":"kinh-doanh-theo-chuoi-business-chain-la-gi-uu-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-doanh-theo-chuoi-business-chain-la-gi-uu-nhuoc-diem.html","title":{"rendered":"Kinh doanh theo chu\u1ed7i (Business Chain) l\u00e0 g\u00ec? \u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: DS Menu<\/p>\n<\/div>\n<\/div>\n

Kinh doanh theo chu\u1ed7i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Kinh doanh theo chu\u1ed7i<\/b> trong ti\u1ebfng Anh l\u00e0 business chain<\/b>.<\/p>\n

Kinh doanh theo chu\u1ed7i<\/b> l\u00e0 qu\u00e1 tr\u00ecnh m\u1ed9t ch\u1ee7 th\u1ec3 kinh doanh \u0111\u1ea7u t\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i, theo \u0111\u00f3 s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00ed t\u1eadp trung m\u1ed9t nh\u00f3m c\u00e1c c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh v\u00e0 c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb d\u1ecbch v\u1ee5.<\/p>\n

Ph\u00e2n lo\u1ea1i kinh doanh theo chu\u1ed7i<\/font><\/h3>\n

Theo s\u1ea3n ph\u1ea9m kinh doanh<\/b><\/p>\n

– Chu\u1ed7i kinh doanh\/b\u00e1n l\u1ebb h\u00e0ng h\u00f3a<\/p>\n

– Chu\u1ed7i kinh doanh\/b\u1ea3n l\u1ebb d\u1ecbch v\u1ee5<\/p>\n

Theo l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cung c\u1ea5p trong chu\u1ed7i<\/b><\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ef1 ph\u1ee5c v\u1ee5<\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ea1n ch\u1ebf<\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ea7y \u0111\u1ee7<\/p>\n

Theo d\u00f2ng s\u1ea3n ph\u1ea9m cung \u1ee9ng<\/b><\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng chuy\u00ean bi\u1ec7t<\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i<\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a<\/p>\n

– Chu\u1ed7i si\u00eau th\u1ecb<\/p>\n

– Chu\u1ed7i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/p>\n

Theo ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c kinh doanh<\/b><\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng th\u00f4ng th\u01b0\u1eddng (Regular Chain) l\u00e0 h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng chu\u1ed7i do m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu.<\/p>\n

– Chu\u1ed7i t\u1ef1 nguy\u1ec7n (Voluntary Chain) bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed9c l\u1eadp kinh doanh c\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng\/nh\u00f3m h\u00e0ng ho\u1eb7c c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c kinh doanh t\u1ef1 nguy\u1ec7n li\u00ean k\u1ebft v\u1edbi nhau \u0111\u1ec3 th\u1ef1c hi\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh kinh doanh nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4.\u00a0<\/p>\n

– H\u1ee3p t\u00e1c x\u00e3 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb<\/p>\n

– Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i\u00a0<\/p>\n

Theo ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng<\/b><\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng<\/p>\n

– Chu\u1ed7i c\u1eeda h\u00e0ng hi\u1ec7n \u0111\u1ea1i<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kinh doanh theo chu\u1ed7i<\/font><\/h3>\n

– M\u1ed9t h\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i g\u1ed3m t\u1eeb hai hay nhi\u1ec1u h\u01a1n c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00ed t\u1eadp trung. V\u1edbi s\u1ef1 s\u1eafp x\u1ebfp nh\u01b0 v\u1eady, m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u1eddng c\u00f3 m\u1ed9t tr\u1ee5 s\u1edf trung t\u00e2m \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1n l\u00e8 v\u00e0\/ho\u1eb7c chi nh\u00e1nh t\u1ecda l\u1ea1c r\u1ed9ng kh\u1eafp th\u1ecb tr\u01b0\u1eddng. M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a h\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i l\u00e0 kinh doanh m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c m\u1ed9t nh\u00f3m m\u1eb7t h\u00e0ng.\u00a0<\/p>\n

– C\u00e1c ph\u1ea7n t\u1eed trong chu\u1ed7i c\u00f3 th\u1ec3 h\u1ed9i nh\u1eadp theo chi\u1ec1u ngang, ngh\u0129a l\u00e0 v\u1edbi vi\u1ec7c th\u00eam m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi th\u00ec to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng l\u1ea1i ti\u1ebfp c\u1eadn th\u00eam m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

– C\u00e1c ph\u1ea7n t\u1eed trong chu\u1ed7i c\u0169ng h\u1ed9i nh\u1eadp theo chi\u1ec1u d\u1ecdc th\u00f4ng qua vi\u1ec7c duy tr\u00ec c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i n\u01a1i h\u1ecd c\u00f3 th\u1ec3 mua t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e2n ph\u1ed1i cho c\u00e1c c\u1eeda h\u00e0ng trong h\u1ec7 th\u1ed1ng.\u00a0<\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a h\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i<\/font><\/h3>\n

– Gi\u00e1 c\u1ea3 b\u00e1n ra cho kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng l\u00e0 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ed9c l\u1eadp, do v\u1eady thu h\u00fat kh\u00e1ch h\u01a1n v\u00e0 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 gi\u00e1<\/p>\n

– Gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/p>\n

– Kh\u1ea3 n\u0103ng ph\u00e2n t\u00e1n r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/p>\n

– Linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh<\/p>\n

– Gi\u1ea3m thi\u1ec3u nguy c\u01a1 r\u1ee7i ro v\u1ec1 n\u1ee3 x\u1ea5u c\u0169ng nh\u01b0 r\u1ee7i ro v\u1ec1 qu\u1ea3n l\u00ed t\u00e0i ch\u00ednh<\/p>\n

– H\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch tr\u1ef1c ti\u1ebfp, kh\u00f4ng qua trung gian n\u00ean c\u00e1c d\u00f2ng v\u1eadn \u0111\u1ed9ng trong kinh doanh v\u1eadn \u0111\u1ed9ng th\u1eb3ng v\u00e0 nhanh, mang l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb cao.\u00a0<\/p>\n

– C\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf trong ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/p>\n

– N\u1ebfu m\u1ed9t c\u1eeda h\u00e0ng n\u00e0o \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ea3i \u0111\u00f3ng c\u1eeda, s\u1ebd kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c l\u1edbn l\u1eafm \u0111\u1ebfn kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a to\u00e0n h\u1ec7 th\u1ed1ng b\u1edfi c\u00e1ch th\u1ee9c t\u00ednh to\u00e1n c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng t\u00e1ch ri\u00eang.<\/p>\n

B\u1ea5t l\u1ee3i c\u1ee7a kinh doanh theo chu\u1ed7i<\/font><\/h3>\n

– Kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng s\u1ef1 l\u1ef1a ch\u1ecdn \u0111a d\u1ea1ng v\u00e0 ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 do h\u1ec7 th\u1ed1ng th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung chuy\u00ean m\u00f4n h\u00f3a m\u1ed9t nh\u00f3m ho\u1eb7c m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m.<\/p>\n

– Thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00f3 t\u00ednh ch\u1ea5t c\u00e1 nh\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– N\u1ebfu h\u1ec7 th\u1ed1ng c\u00f3 qu\u00e1 nhi\u1ec1u chi nh\u00e1nh\/c\u1eeda h\u00e0ng, s\u1ebd t\u1ea1o \u00e1p l\u1ef1c l\u1edbn cho c\u00f4ng t\u00e1c qu\u1ea3n l\u00ed m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi y\u00eau c\u1ea7u \u0111\u1ea3m b\u1ea3o t\u00ednh ti\u00eau chu\u1ea9n h\u00f3a cao.<\/p>\n

– Qu\u1ea3n l\u00ed c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng c\u00f3 quy\u1ec1n l\u1ef1c h\u1ea1n ch\u1ebf v\u00e0 thi\u1ebfu t\u00ednh ch\u1ee7 \u0111\u1ed9ng, linh ho\u1ea1t trong ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

– Do t\u00ednh ch\u1ea5t mua h\u00e0ng v\u00e0 d\u1ef1 tr\u1eef t\u1eadp trung, nguy c\u01a1 “d\u1ef1 tr\u1eef ch\u1ebft” kh\u00e1 cao do nh\u00e0 cung c\u1ea5p kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh ch\u1ee7ng lo\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng…s\u1ea3n ph\u1ea9m theo y\u00eau c\u1ea7u kinh doanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u1ed3ng th\u1eddi cho to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng.<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kinh doanh theo chu\u1ed7i (ti\u1ebfng Anh: Business Chain) l\u00e0 qu\u00e1 tr\u00ecnh m\u1ed9t ch\u1ee7 th\u1ec3 kinh doanh \u0111\u1ea7u t\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i. Theo \u0111\u00f3, n\u00f3 c\u0169ng c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33615"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33615"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33615\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}