{"id":33652,"date":"2023-12-08T02:38:51","date_gmt":"2023-12-08T02:38:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-pest-pest-analysis-la-gi-cac-yeu-to-trong-pest.html"},"modified":"2023-12-23T12:50:36","modified_gmt":"2023-12-23T05:50:36","slug":"phan-tich-pest-pest-analysis-la-gi-cac-yeu-to-trong-pest","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-pest-pest-analysis-la-gi-cac-yeu-to-trong-pest.html","title":{"rendered":"Ph\u00e2n t\u00edch PEST (PEST Analysis) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 trong PEST"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Knowledge Base<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch PEST<\/font><\/h2>\n

Ph\u00e2n t\u00edch PEST<\/b> trong ti\u1ebfng Anh l\u00e0 PEST Analysis<\/b>.\u00a0<\/p>\n

Ph\u00e2n t\u00edch PEST<\/b> gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i doanh nghi\u1ec7p (th\u01b0\u1eddng l\u00e0 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4) c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 c\u01a1 h\u1ed9i ho\u1eb7c th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Ph\u00e2n t\u00edch PEST nghi\u00ean c\u1ee9u c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb – lu\u1eadt ph\u00e1p, kinh t\u1ebf, v\u0103n h\u00f3a – x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7. \u0110\u00e2y l\u00e0 b\u1ed1n y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c ng\u00e0nh kinh t\u1ebf. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u00e0nh, ng\u00e0nh ph\u1ea3i ch\u1ecbu c\u00e1c t\u00e1c \u0111\u1ed9ng m\u00e0 n\u00f3 \u0111em l\u1ea1i nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1ch quan. C\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u00f3 s\u1ebd \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch, ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh nh\u1ea5t.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed5 trong PEST<\/font><\/h3>\n

Y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb – lu\u1eadt ph\u00e1p (Politics)<\/b><\/p>\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh kinh doanh tr\u00ean m\u1ed9t khu v\u1ef1c l\u00e3nh th\u1ed5, c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 ch\u1ebf, lu\u1eadt ph\u00e1p c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t c\u1ee9 ng\u00e0nh n\u00e0o.\u00a0<\/p>\n

Doanh nghi\u1ec7p th\u01b0\u1eddng ph\u00e2n t\u00edch c\u00e1c kh\u00eda c\u1ea1nh sau c\u1ee7a y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb, lu\u1eadt ph\u00e1p:<\/p>\n

– S\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 ch\u00ednh tr\u1ecb\u00a0<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c\/ch\u00ednh s\u00e1ch ph\u00e1t tri\u1ec3n kinh t\u1ebf x\u00e3 h\u1ed9i c\u1ee7a qu\u1ed1c gia v\u00e0 c\u1ee7a c\u00e1c ng\u00e0nh\/l\u0129nh v\u1ef1c\/v\u00f9ng\/\u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

– Quan \u0111i\u1ec3m v\u00e0 ch\u00ednh s\u00e1ch h\u1ed9i nh\u1eadp kinh t\u1ebf, ch\u00ednh s\u00e1ch m\u1edf c\u1eeda, ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf,…<\/p>\n

– Ch\u00ednh s\u00e1ch thu\u1ebf<\/p>\n

– C\u00e1c \u0111\u1ea1o lu\u1eadt li\u00ean quan \u0111\u1ebfn kinh doanh<\/p>\n

– M\u1ee9c \u0111\u1ed9 th\u1ef1c thi lu\u1eadt ph\u00e1p<\/p>\n

– T\u00ecnh tr\u1ea1ng quan li\u00eau v\u00e0 tham nh\u0169ng<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5 c\u00f4ng…<\/p>\n

Y\u1ebfu t\u1ed1 kinh t\u1ebf (Economics)<\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf c\u1ea3 trong ng\u1eafn h\u1ea1n, d\u00e0i h\u1ea1n v\u00e0 s\u1ef1 can thi\u1ec7p c\u1ee7a ch\u00ednh ph\u1ee7 t\u1edbi n\u1ec1n kinh t\u1ebf. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p s\u1ebd d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf sau \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ng\u00e0nh, c\u00e1c khu v\u1ef1c:<\/p>\n

– T\u00ecnh tr\u1ea1ng c\u1ee7a n\u1ec1n kinh t\u1ebf, giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i c\u1ee7a chu k\u00ec kinh doanh<\/p>\n

– C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf nh\u01b0 l\u00e3i su\u1ea5t, l\u1ea1m ph\u00e1t,…<\/p>\n

– C\u00e1c ch\u00ednh s\u00e1ch kinh t\u1ebf c\u1ee7a Ch\u00ednh ph\u1ee7<\/p>\n

– Th\u1ef1c tr\u1ea1ng tri\u1ec3n v\u1ecdng kinh t\u1ebf trong t\u01b0\u01a1ng lai<\/p>\n

– Ngu\u1ed3n cung lao \u0111\u1ed9ng, chi ph\u00ed nh\u00e2n c\u00f4ng, t\u00ecnh tr\u1ea1ng th\u1ea5t nghi\u1ec7p,…<\/p>\n

Y\u1ebfu t\u1ed1 v\u0103n h\u00f3a – x\u00e3 h\u1ed9i (Social)<\/b><\/p>\n

M\u1ed7i qu\u1ed1c gia, v\u00f9ng l\u00e3nh th\u1ed5 \u0111\u1ec1u c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i \u0111\u1eb7c tr\u01b0ng, v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u00f3. Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 d\u00e2n s\u1ed1, \u0111\u1ecba l\u00ed, v\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i c\u00f3 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5.\u00a0<\/p>\n

Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 (Technology)<\/b><\/p>\n

S\u1ef1 ti\u1ebfn b\u1ed9 k\u0129 thu\u1eadt c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc l\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u1ecb tr\u01b0\u1eddng, nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, th\u1ef1c ti\u1ec5n ti\u1ebfp th\u1ecb v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c. Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1ef1a tr\u00ean c\u00e1c ti\u00eau th\u1ee9c sau:<\/p>\n

– \u0110\u1ea7u t\u01b0 c\u1ee7a Ch\u00ednh ph\u1ee7, doanh nghi\u1ec7p v\u00e0o c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/p>\n

– T\u1ed1c \u0111\u1ed9, chu k\u00ec c\u1ee7a c\u00f4ng ngh\u1ec7, t\u1ec9 l\u1ec7 c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu<\/p>\n

– \u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, internet \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh, gi\u1ea3m chi ph\u00ed li\u00ean l\u1ea1c v\u00e0 t\u0103ng t\u1ec9 l\u1ec7 l\u00e0m vi\u1ec7c t\u1eeb xa<\/p>\n

– \u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i<\/p>\n

– \u1ea2nh h\u01b0\u1edfng c\u1ee7a chuy\u1ec3n giao c\u00f4ng ngh\u1ec7…<\/p>\n

Vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch PEST<\/font><\/h3>\n

PEST l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c “b\u1ee9c tranh to\u00e0n c\u1ea3nh” v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n trong n\u00f3. Vi\u1ec7c ph\u00e2n t\u00edch PEST gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 v\u1ea1ch ra k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi t\u1eebng khu v\u1ef1c c\u1ee5 th\u1ec3, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ebfn v\u1edbi m\u00ecnh v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u00e1ch th\u1ee9c.<\/p>\n

Trong qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng, ph\u00e2n t\u00edch PEST<\/b> c\u00f3 m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3:<\/p>\n

– SLEPT: bao g\u1ed3m th\u00eam y\u1ebfu t\u1ed1 Legal – ph\u00e1p lu\u1eadt<\/p>\n

– PESTEL\/PESTLE: b\u1ed5 sung th\u00eam y\u1ebfu t\u1ed1 Environmental – m\u00f4i tr\u01b0\u1eddng<\/p>\n

– STEEPLE: b\u1ed5 sung th\u00eam y\u1ebfu t\u1ed1 Ethics – \u0111\u1ea1o \u0111\u1ee9c<\/p>\n

– STEEPLED: bao g\u1ed3m th\u00eam y\u1ebfu t\u1ed1 Demographic – nh\u00e2n kh\u1ea9u h\u1ecdc<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n PEST l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch (ti\u1ebfng Anh: PEST Analysis) h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c “b\u1ee9c tranh to\u00e0n c\u1ea3nh” v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n trong n\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33652"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33652"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33652\/revisions"}],"predecessor-version":[{"id":67648,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33652\/revisions\/67648"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}