{"id":33657,"date":"2023-12-08T02:39:05","date_gmt":"2023-12-08T02:39:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nang-luc-canh-tranh-competitiveness-la-gi-cac-cap-do-nang-luc-canh-tranh.html"},"modified":"2023-12-23T12:50:37","modified_gmt":"2023-12-23T05:50:37","slug":"nang-luc-canh-tranh-competitiveness-la-gi-cac-cap-do-nang-luc-canh-tranh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nang-luc-canh-tranh-competitiveness-la-gi-cac-cap-do-nang-luc-canh-tranh.html","title":{"rendered":"N\u0103ng l\u1ef1c c\u1ea1nh tranh (Competitiveness) l\u00e0 g\u00ec? C\u00e1c c\u1ea5p \u0111\u1ed9 n\u0103ng l\u1ef1c c\u1ea1nh tranh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: HKGCC<\/p>\n<\/div>\n<\/div>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Competitiveness.<\/b><\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh<\/b> l\u00e0 th\u1ec3 hi\u1ec7n th\u1ef1c l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a ch\u1ee7 th\u1ec3 kinh doanh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong vi\u1ec7c th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t c\u00e1c \u0111\u00f2i h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu l\u1ee3i ng\u00e0y c\u00e0ng cao h\u01a1n. N\u0103ng l\u1ef1c c\u1ea1nh tranh ph\u1ea3i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee5 th\u1ec3, s\u1ea3n ph\u1ea9m h\u00e0ng h\u00f3a c\u1ee5 th\u1ec3 tr\u00ean c\u00f9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f9ng th\u1eddi gian.\u00a0<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh \u0111\u01b0\u1ee3c xem x\u00e9t \u1edf ba c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau, bao g\u1ed3m n\u0103ng l\u1ef1c c\u1ea1nh tranh qu\u1ed1c gia, n\u0103ng l\u1ef1c c\u1ea1nh tranh doanh nghi\u1ec7p v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh qu\u1ed1c gia<\/font><\/h3>\n

B\u00e1o c\u00e1o v\u1ec1 n\u0103ng l\u1ef1c c\u1ea1nh tranh to\u00e0n c\u1ea7u \u0111\u1ecbnh ngh\u0129a: N\u0103ng l\u1ef1c c\u1ea1nh tranh qu\u1ed1c gia l\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a n\u01b0\u1edbc \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh qu\u1ea3 nhanh v\u00e0 b\u1ec1n v\u1eefng v\u1ec1 m\u1ee9c s\u1ed1ng, ngh\u0129a l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf cao x\u00e1c \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i t\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c n\u1ed9i tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi theo th\u1eddi gian.<\/p>\n

\u1ede c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia, kh\u00e1i ni\u1ec7m n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u00f3 \u00fd ngh\u0129a l\u00e0 n\u0103ng su\u1ea5t s\u1ea3n xu\u1ea5t qu\u1ed1c gia. N\u0103ng l\u1ef1c c\u1ea1nh tranh ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng su\u1ea5t s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi, t\u00e0i nguy\u00ean v\u00e8 v\u1ed1n c\u1ee7a m\u1ed9t qu\u1ed1c gia, b\u1edfi ch\u00ednh n\u0103ng su\u1ea5t x\u00e1c \u0111\u1ecbnh m\u1ee9c s\u1ed1ng b\u1ec1n v\u1eefng th\u1ec3 hi\u1ec7n qua m\u1ee9c l\u01b0\u01a1ng, t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn t\u1eeb v\u1ed1n b\u1ecf ra, t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb t\u00e0i nguy\u00ean thi\u00ean nheien.\u00a0<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c m\u1ed9t qu\u1ed1c gia c\u1ea1nh tranh trong l\u0129nh v\u1ef1c g\u00ec \u0111\u1ec3 th\u1ecbnh v\u01b0\u1ee3ng m\u00e0 l\u00e0 qu\u1ed1c gia \u0111\u00f3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c l\u0129nh v\u1ef1c.\u00a0<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/font><\/h3>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean vi\u1ec7c khai th\u00e1c, s\u1eed d\u1ee5ng th\u1ef1c l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf b\u00ean trong, b\u00ean ngo\u00e0i nh\u1eb1m t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn ng\u00e0y c\u00e0ng cao v\u00e0 c\u1ea3i ti\u1ebfn v\u1ecb tr\u00ed so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng, kh\u1ea3 n\u0103ng cung \u1ee9ng, m\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n h\u00f3a c\u00e1c \u0111\u1ea7u v\u00e0o<\/p>\n

– C\u00e1c ng\u00e0nh s\u1ea3n xu\u1ea5t v\u00e0 d\u1ecbch v\u1ee5 tr\u1ee3 gi\u00fap cho doanh nghi\u1ec7p\u00a0<\/p>\n

– Y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/p>\n

– V\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

– Th\u1ecb ph\u1ea7n: th\u1ecb ph\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p chi\u1ebfm gi\u1eefa trong t\u1ed5ng dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng. Ch\u1ec9 ti\u00eau n\u00e0y c\u00e0ng l\u1edbn, n\u00f3i l\u00ean s\u1ef1 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p c\u00e0ng r\u1ed9ng.<\/p>\n

– N\u0103ng su\u1ea5t lao \u0111\u1ed9ng: \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo ch\u1ec9 ti\u00eau hi\u1ec7n v\u1eadt ho\u1eb7c gi\u00e1 tr\u1ecb. Th\u00f4ng qua n\u0103ng su\u1ea5t lao \u0111\u1ed9ng ta c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c tr\u00ecnh \u0111\u1ed9 qu\u1ea3n l\u00ed, tr\u00ecnh \u0111\u1ed9 lao \u0111\u1ed9ng v\u00e0 tr\u00ecnh \u0111\u1ed9 c\u00f4ng ngh\u1ec7 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

– L\u1ee3i nhu\u1eadn v\u00e0 t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn: L\u1ee3i nhu\u1eadn l\u00e0 m\u1ed9t ph\u1ea7n d\u00f4i ra c\u1ee7a doanh thu sau khi \u0111\u00e3 tr\u1eeb \u0111i c\u00e1c chi ph\u00ed d\u00f9ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh. L\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ch\u1ec9 ti\u00eau t\u1ed5ng h\u1ee3p \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

– Uy t\u00edn c\u1ee7a doanh nghi\u1ec7p: Doanh nghi\u1ec7p n\u00e0o c\u00f3 uy t\u00edn s\u1ebd c\u00f3 nhi\u1ec1u b\u1ea1n h\u00e0ng, nhi\u1ec1u \u0111\u1ed1i t\u00e1c l\u00e0m \u0103n v\u00e0 nh\u1ea5t l\u00e0 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ea5t l\u1edbn. Trong kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u0103ng l\u1ef1c c\u1ea1nh tranh s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

L\u00ed thuy\u1ebft th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng \u0111\u00e3 xem x\u00e9t n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng qua l\u1ee3i th\u1ebf so s\u00e1nh v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 n\u0103ng su\u1ea5t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ea1nh tranh s\u1ea3n ph\u1ea9m th\u1ec3 hi\u1ec7n nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m<\/b><\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00e1c ch\u1ec9 ti\u00eau c\u01a1 b\u1ea3n v\u00e0 c\u00e1c ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3.\u00a0<\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau c\u01a1 b\u1ea3n bao g\u1ed3m gi\u00e1 th\u00e0nh v\u00e0 gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 uy t\u00edn doanh nghi\u1ec7p.\u00a0<\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng bao g\u1ed3m nh\u1eefng ch\u1ec9 ti\u00eau c\u01a1 b\u1ea3n: th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng trong t\u1eebng n\u0103m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; m\u1ee9c s\u1ea3n l\u01b0\u1ee3ng, doanh thu ti\u00eau th\u1ecb c\u1ee7a m\u1eb7t h\u00e0ng \u0111\u00f3 trong t\u1eebng n\u0103m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; m\u1ee9c ch\u00eanh l\u1ec7ch v\u1ec1 gi\u00e1 c\u1ee7a m\u1eb7t h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

C\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh t\u00ednh bao g\u1ed3m nh\u1eefng ch\u1ec9 ti\u00eau c\u01a1 b\u1ea3n: m\u1ee9c ch\u00eanh l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m v\u1ec1 m\u1eabu m\u00e3, ki\u1ec3u c\u00e1ch so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; \u1ea5n t\u01b0\u1ee3ng v\u1ec1 h\u00ecnh \u1ea3nh nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t ra m\u1eb7t h\u00e0ng \u0111\u00f3 so v\u1edbi h\u00e0ng h\u00f3a c\u00f9ng lo\u1ea1i c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

M\u1ed1i quan h\u1ec7 n\u0103ng l\u1ef1c c\u1ea1nh tranh gi\u1eefa c\u00e1c c\u1ea5p \u0111\u1ed9<\/font><\/h3>\n

Gi\u1eefa n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/b> c\u00e1c c\u1ea5p \u0111\u1ed9 c\u00f3 m\u1ed1i quan h\u1ec7 \u1ea3nh h\u01b0\u1edfng qua l\u1ea1i v\u1edbi nhau r\u1ea5t ch\u1eb7t ch\u1ebd. N\u0103ng l\u1ef1c c\u1ea1nh tranh qu\u1ed1c gia l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c ng\u00e0nh, c\u00e1c doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf c\u00e0ng t\u1ef1 do th\u1ec3 hi\u1ec7n c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch c\u00e0ng th\u00f4ng tho\u00e1ng th\u00ec n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u00e0ng cao.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Kinh doanh th\u01b0\u01a1ng m\u1ea1i , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n N\u0103ng l\u1ef1c c\u1ea1nh tranh (ti\u1ebfng Anh: Competitiveness) l\u00e0 th\u1ec3 hi\u1ec7n th\u1ef1c l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a ch\u1ee7 th\u1ec3 kinh doanh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong vi\u1ec7c th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t c\u00e1c \u0111\u00f2i h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu l\u1ee3i ng\u00e0y c\u00e0ng cao h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33657"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33657"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33657\/revisions"}],"predecessor-version":[{"id":67651,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33657\/revisions\/67651"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}