{"id":33670,"date":"2023-12-08T02:39:43","date_gmt":"2023-12-08T02:39:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-toan-cau-la-gi-uu-diem-va-nhuoc-diem.html"},"modified":"2023-12-23T12:50:39","modified_gmt":"2023-12-23T05:50:39","slug":"chien-luoc-toan-cau-la-gi-uu-diem-va-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-toan-cau-la-gi-uu-diem-va-nhuoc-diem.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: tecker)<\/p>\n<\/div>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u<\/b> t\u1ea1m d\u1ecbch sang ti\u1ebfng Anh l\u00e0 global strategy.<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u <\/b>la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ca\u0323nh tranh nh\u0103\u0300m gia ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n tre\u0302n co\u031b s\u01a1\u0309 c\u0103\u0301t gia\u0309m chi phi\u0301 tre\u0302n pha\u0323m vi toa\u0300n c\u00e2\u0300u.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

Ca\u0301c doanh nghi\u1eb9\u0302p theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u thu\u031b\u01a1\u0300ng tung ra ca\u0301c sa\u0309n ph\u00e2\u0309m gi\u00f4\u0301ng nhau va\u0300 s\u01b0\u0309 du\u0323ng cu\u0300ng m\u1ecd\u0302t chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing tre\u0302n t\u00e2\u0301t ca\u0309 ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng.\u00a0<\/p>\n

T\u01b0\u0300ng hoa\u0323t \u0111\u1ecd\u0302ng ta\u0323o gia\u0301 tri\u0323 nhu\u031b sa\u0309n xu\u00e2\u0301t, marketing, pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m \u0111u\u031b\u01a1\u0323c t\u1ea1\u0302p trung th\u01b0\u0323c hi\u1eb9\u0302n \u01a1\u0309 m\u1ecd\u0302t s\u00f4\u0301 i\u0301t \u0111i\u0323a \u0111i\u00ea\u0309m tre\u0302n th\u00ea\u0301 gi\u01a1\u0301i nh\u0103\u0300m khai tha\u0301c kinh t\u00ea\u0301 qui mo\u0302 va\u0300 kinh t\u00ea\u0301 \u0111i\u0323a \u0111i\u00ea\u0309m.\u00a0<\/p>\n

\u0110a\u0302y la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ph\u00f4\u0309 bi\u00ea\u0301n \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p kinh doanh ca\u0301c sa\u0309n ph\u00e2\u0309m mang ti\u0301nh chu\u00e2\u0309n ho\u0301a, ca\u0323nh tranh chu\u0309 y\u00ea\u0301u d\u01b0\u0323a tre\u0302n chi phi\u0301 \u2013 gia\u0301 nhu\u031b linh ki\u1eb9\u0302n \u0111i\u1eb9\u0302n t\u01b0\u0309, ba\u0301n d\u00e2\u0303n, ba\u0301n tha\u0300nh ph\u00e2\u0309m…\u00a0<\/p>\n

Nh\u01b0\u0303ng t\u1ea1\u0302p \u0111oa\u0300n l\u01a1\u0301n trong nga\u0300nh co\u0302ng nghi\u1eb9\u0302p ba\u0301n d\u00e2\u0303n nhu\u031b Intel, Motorola, Texas Instruments \u0111u\u031b\u01a1\u0323c coi la\u0300 nh\u01b0\u0303ng vi\u0301 du\u0323 \u0111i\u00ea\u0309n hi\u0300nh v\u00ea\u0300 ca\u0301c doanh nghi\u1eb9\u0302p theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

U\u031bu \u0111i\u00ea\u0309m <\/b>cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u la\u0300 ti\u00ea\u0301t ki\u1eb9\u0302m chi phi\u0301 do sa\u0309n ph\u00e2\u0309m \u0111u\u031b\u01a1\u0323c tie\u0302u chu\u00e2\u0309n hoa\u0301 va\u0300 s\u01b0\u0309 du\u0323ng cu\u0300ng m\u1ecd\u0302t chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing.\u00a0<\/p>\n

Chi phi\u0301 ti\u00ea\u0301t ki\u1eb9\u0302m \u0111u\u031b\u01a1\u0323c cho phe\u0301p doanh nghi\u1eb9\u0302p ba\u0301n sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i gia\u0301 th\u00e2\u0301p ho\u031bn ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh ho\u1ea1\u0306c so v\u01a1\u0301i m\u01b0\u0301c gia\u0301 tru\u031b\u01a1\u0301c \u0111a\u0302y, t\u01b0\u0300 \u0111o\u0301 giu\u0301p doanh nghi\u1eb9\u0302p m\u01a1\u0309 r\u1ecd\u0302ng the\u0302m thi\u0323 ph\u00e2\u0300n tre\u0302n \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng cu\u0309a mi\u0300nh.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u cu\u0303ng cho phe\u0301p ca\u0301c nha\u0300 qua\u0309n tri\u0323 chia se\u0309 ca\u0301c kinh nghi\u1eb9\u0302m va\u0300 ki\u00ea\u0301n th\u01b0\u0301c co\u0301 \u0111u\u031b\u01a1\u0323c \u01a1\u0309 m\u1ecd\u0302t thi\u0323 tru\u031b\u01a1\u0300ng v\u01a1\u0301i ca\u0301c nha\u0300 qua\u0309n tri\u0323 \u01a1\u0309 ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng kha\u0301c. Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y phu\u0300 h\u01a1\u0323p \u01a1\u0309 no\u031bi ma\u0300 s\u01b0\u0301c e\u0301p gia\u0309m chi phi\u0301 l\u01a1\u0301n va\u0300 ye\u0302u c\u00e2\u0300u pha\u0309n \u01b0\u0301ng \u0111i\u0323a phu\u031bo\u031bng r\u00e2\u0301t nho\u0309.<\/p>\n

Nhu\u031b\u01a1\u0323c \u0111i\u00ea\u0309m<\/b> chu\u0309 y\u00ea\u0301u cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u la\u0300 la\u0300m cho ca\u0301c doanh nghi\u1eb9\u0302p kho\u0302ng chu\u0301 y\u0301 \u0111\u00ea\u0301n nh\u01b0\u0303ng s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t quan tro\u0323ng trong s\u01a1\u0309 thi\u0301ch va\u0300 thi\u0323 hi\u00ea\u0301u cu\u0309a ngu\u031b\u01a1\u0300i mua \u01a1\u0309 ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng kha\u0301c nhau.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c toa\u0300n c\u00e2\u0300u kho\u0302ng cho phe\u0301p doanh nghi\u1eb9\u0302p thay \u0111\u00f4\u0309i sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh, tr\u01b0\u0300 nh\u01b0\u0303ng thay \u0111\u00f4\u0309i kho\u0302ng \u0111a\u0301ng k\u00ea\u0309 tre\u0302n b\u00ea\u0300 ngoa\u0300i nhu\u031b ma\u0300u s\u0103\u0301c, \u0111o\u0301ng go\u0301i…\u00a0<\/p>\n

\u0110i\u00ea\u0300u na\u0300y co\u0301 th\u00ea\u0309 ta\u0323o ra co\u031b h\u1ecd\u0302i cho \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh nha\u0309y va\u0300o va\u0300 \u0111a\u0301p \u01b0\u0301ng nhu c\u00e2\u0300u \u0111ang bi\u0323 bo\u0309 tr\u00f4\u0301ng cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng, t\u01b0\u0300 \u0111o\u0301 ta\u0323o ra m\u1ecd\u0302t thi\u0323 tru\u031b\u01a1\u0300ng m\u01a1\u0301i.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y kho\u0302ng thi\u0301ch h\u01a1\u0323p \u01a1\u0309 nh\u01b0\u0303ng no\u031bi co\u0301 ye\u0302u c\u00e2\u0300u thi\u0301ch \u01b0\u0301ng v\u01a1\u0301i \u0111i\u0323a phu\u031bo\u031bng cao.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Kinh doanh qu\u1ed1c t\u1ebf, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh nh\u1eb1m gia t\u0103ng l\u1ee3i nhu\u1eadn tr\u00ean c\u01a1 s\u1edf c\u1eaft gi\u1ea3m chi ph\u00ed tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33670"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=33670"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33670\/revisions"}],"predecessor-version":[{"id":67660,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/33670\/revisions\/67660"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=33670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=33670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=33670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}