{"id":3473,"date":"2023-11-29T23:47:34","date_gmt":"2023-11-29T23:47:34","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3473"},"modified":"2023-11-30T00:49:35","modified_gmt":"2023-11-30T00:49:35","slug":"thach-thuc-trong-viec-quan-ly-doi-ngu-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thach-thuc-trong-viec-quan-ly-doi-ngu-ban-hang.html","title":{"rendered":"Th\u00e1ch th\u1ee9c trong vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng"},"content":{"rendered":"

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng b\u1ecb m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u00e0o m\u1eddi mua s\u1ea3n ph\u1ea9m, ho\u1eb7c m\u1ed9t v\u00e0i ng\u01b0\u1eddi quen c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang l\u00e0m nh\u1eefng v\u1ecb tr\u00ed kinh doanh \u0111\u00f3. Ph\u1ea3i c\u00f4ng nh\u1eadn r\u1eb1ng s\u1ef1 ki\u00ean tr\u00ec c\u1ee7a h\u1ecd \u0111\u00f4i khi khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y phi\u1ec1n h\u00e0 nh\u01b0ng r\u1ea5t \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n

\"Qu\u1ea3n<\/p>\n

M\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ecfi<\/strong>\u00a0l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u01b0 t\u01b0\u1edfng t\u1ed1t, gi\u1ecfi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, bi\u1ebft c\u00e1ch \u0111\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 lu\u00f4n c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.\u00a0H\u1ecd lu\u00f4n vui v\u1ebb, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, ho\u1ea1t b\u00e1t v\u00e0 lu\u00f4n bi\u1ebft m\u00ecnh c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec.<\/p>\n

Nh\u01b0ng vi\u1ec7c t\u1eadp h\u1ee3p c\u00f9ng l\u00fac nhi\u1ec1u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u1eeba c\u00f3 n\u0103ng su\u1ea5t cao, v\u1eeba \u201cm\u00e1u\u201d s\u1ebd\u00a0d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1ec7 qu\u1ea3 g\u00ec? Li\u1ec7u qu\u1ea3n l\u00fd nh\u1eefng nh\u00e2n t\u00e0i n\u00e0y c\u00f3 kh\u00f3 kh\u0103n kh\u00f4ng?<\/p>\n

T\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00edch l\u1ec7 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/h1>\n

B\u1ea1n n\u00ean nh\u1edb r\u1eb1ng tuy nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch giao ti\u1ebfp nh\u01b0ng h\u1ecd c\u1ef1c k\u1ef3 qu\u00fd tr\u1ecdng\u00a0s\u1ef1 t\u1ef1 do v\u00e0 s\u1ef1 \u0111\u1ed9c l\u1eadp<\/strong>\u00a0trong c\u00f4ng vi\u1ec7c. H\u1ecd c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c\u00a0\u0111\u1ed9ng vi\u00ean li\u00ean t\u1ee5c<\/strong>\u00a0b\u1eb1ng c\u00e1ch kh\u00edch l\u1ec7, c\u00f4ng nh\u1eadn tr\u01b0\u1edbc t\u1eadp th\u1ec3 ho\u1eb7c b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c khen th\u01b0\u1edfng sau khi ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau\/ d\u1ef1 \u00e1n.<\/p>\n

M\u1ed9t \u0111i\u1ec1u t\u1ed1i k\u1ef5 khi qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 nghi ng\u1edd kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd, hay bu\u1ed9c h\u1ecd \u1edf d\u01b0\u1edbi tr\u01b0\u1edbng m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00edch\u00a0qu\u1ea3n l\u00fd vi m\u00f4.<\/p>\n

\"Qu\u1ea3n<\/p>\n

Do t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c n\u00ean nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u0169ng r\u1ea5t tham v\u1ecdng. Do \u0111\u00f3, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, n\u00eau r\u00f5 mong mu\u1ed1n c\u0169ng nh\u01b0 y\u00eau c\u1ea7u trong c\u00f4ng vi\u1ec7c, ho\u1eb7c \u0111\u01b0a ra m\u1ee5c ti\u00eau kh\u00f4ng h\u1ea5p d\u1eabn v\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng n\u0103ng su\u1ea5t s\u1ebd khi\u1ebfn cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n d\u1ec5 ch\u00e1n n\u1ea3n v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u0169ng gi\u1ea3m s\u00fat.<\/p>\n

 <\/p>\n

Tuy\u1ec3n d\u1ee5ng \u0111\u00fang ng\u01b0\u1eddi cho \u0111\u00fang v\u1ecb tr\u00ed<\/h1>\n

M\u1ed9t s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean r\u1eb1ng v\u1edbi b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o, cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, n\u1ebfu tuy\u1ec3n m\u1ed9t ng\u01b0\u1eddi\u00a0kh\u00f4ng ph\u00f9 h\u1ee3p<\/strong>\u00a0c\u0169ng \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn t\u1eadp th\u1ec3: doanh s\u1ed1 s\u1ee5t gi\u1ea3m, nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y kh\u00f4ng h\u1ee9ng th\u00fa v\u1edbi c\u00f4ng vi\u1ec7c, t\u1eadp th\u1ec3 thi\u1ebfu g\u1eafn k\u1ebft, v.v\u2026 T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, kh\u00f4ng g\u00ec nguy hi\u1ec3m h\u01a1n l\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1ea7m ng\u01b0\u1eddi cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

 <\/p>\n

Hu\u1ea5n luy\u1ec7n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/h1>\n

M\u1ed9t trong nh\u1eefng tr\u1ecdng tr\u00e1ch m\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ph\u1ea3i \u0111\u1ea3m nhi\u1ec7m l\u00e0\u00a0hu\u1ea5n luy\u1ec7n (coaching)\u00a0cho nh\u00e2n vi\u00ean.<\/p>\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 \u201cto b\u1ef1\u201d b\u1ea1n th\u01b0\u1eddng xuy\u00ean g\u1eb7p l\u00e0\u00a0s\u1ef1 thi\u1ebfu g\u1eafn k\u1ebft\u00a0gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u00ec t\u00ednh c\u1ea1nh tranh cao. Do \u0111\u00f3, nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong vi\u1ec7c gi\u00e1m s\u00e1t m\u00e0 c\u00f2n t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1eebng c\u00e1 nh\u00e2n\u00a0b\u1ed9c l\u1ed9 h\u1ebft kh\u1ea3 n\u0103ng<\/strong>\u00a0c\u1ee7a m\u00ecnh v\u00e0\u00a0dung h\u00f2a<\/strong>\u00a0t\u1eebng c\u00e1 nh\u00e2n \u0111\u00f3 v\u00e0o m\u1ed9t nh\u00f3m.<\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p n\u00e0o ho\u00e0n h\u1ea3o cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, c\u1ed1t y\u1ebfu n\u1eb1m \u1edf vi\u1ec7c b\u1ea1n\u00a0ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u<\/strong>t\u1eebng th\u00e0nh vi\u00ean, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 c\u00e1ch giao ti\u1ebfp c\u1ee7a t\u1eebng ng\u01b0\u1eddi v\u00e0 \u0111i\u1ec1u g\u00ec gi\u00fap kh\u00edch l\u1ec7 h\u1ecd. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cb\u1eadc th\u1ea7y\u201d trong vi\u1ec7c n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u m\u1ecdi qu\u1ea3n l\u00fd \u0111\u1ec1u ph\u1ea3i v\u01b0\u1ee3t qua.<\/p>\n

\u0110\u1ed3ng nh\u1ea5t trong c\u00e1ch qu\u1ea3n l\u00fd<\/h1>\n

Ch\u00fang ta th\u01b0\u1eddng s\u1ebd c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi n\u00e0y nhi\u1ec1u h\u01a1n so v\u1edbi ng\u01b0\u1eddi kh\u00e1c, v\u00ec v\u1eady m\u00e0 x\u1ea3y ra t\u00ecnh tr\u1ea1ng thi\u00ean v\u1ecb. Ch\u1eafc h\u1eb3n r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u1eebng tr\u1ea3i qua t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n khen th\u01b0\u1edfng v\u00e0 tuy\u00ean d\u01b0\u01a1ng m\u1ed9t v\u00e0i nh\u00e2n vi\u00ean tr\u01b0\u1edbc t\u1eadp th\u1ec3 \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd t\u00e0i gi\u1ecfi h\u01a1n, c\u00f3 n\u0103ng su\u1ea5t cao h\u01a1n. Trong khi \u0111\u00f3, b\u1ea1n l\u1ea1i \u0111\u1ed1i x\u1eed kh\u1eaft khe h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n kh\u00e1c.<\/p>\n

Vi\u1ec7c \u01b0u \u00e1i m\u1ed9t c\u00e1 nh\u00e2n l\u00e0\u00a0\u0111i\u1ec1u t\u1ed1i k\u1ef5<\/strong>\u00a0khi qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 g\u00e2y m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9, khi\u1ebfn c\u00e1c nh\u00e2n vi\u00ean nghi ng\u1edd kh\u1ea3 n\u0103ng c\u1ee7a nhau d\u1eabn \u0111\u1ebfn thi\u1ebfu \u0111o\u00e0n k\u1ebft nghi\u1ec7m tr\u1ecdng.<\/p>\n

Nh\u00ecn chung, \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 lu\u00f4n kh\u00edch l\u1ec7 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 ho\u1ea1ch \u0111\u1ecbnh m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng \u0111\u1ec3 kh\u00f4ng nh\u1eefng hu\u1ea5n luy\u1ec7n m\u00e0 c\u00f2n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 m\u00e2u thu\u1eabn c\u00f3 th\u1ec3 ph\u00e1t sinh. Th\u1eadt kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec khi b\u1ea1n ph\u1ea3i c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00f3m v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng b\u1ecb m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u00e0o m\u1eddi mua s\u1ea3n ph\u1ea9m, ho\u1eb7c m\u1ed9t v\u00e0i ng\u01b0\u1eddi quen c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang l\u00e0m nh\u1eefng v\u1ecb tr\u00ed kinh doanh \u0111\u00f3. Ph\u1ea3i c\u00f4ng nh\u1eadn r\u1eb1ng s\u1ef1 ki\u00ean tr\u00ec c\u1ee7a h\u1ecd \u0111\u00f4i khi khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y phi\u1ec1n h\u00e0 nh\u01b0ng r\u1ea5t \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[165],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3473"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3473"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3473\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}