{"id":3536,"date":"2023-11-29T23:39:46","date_gmt":"2023-11-29T23:39:46","guid":{"rendered":"http:\/\/masterskills.org\/blog\/?p=3536"},"modified":"2023-11-30T03:51:34","modified_gmt":"2023-11-30T03:51:34","slug":"10-dieu-can-cho-1-ke-hoach-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/10-dieu-can-cho-1-ke-hoach-kinh-doanh.html","title":{"rendered":"10 \u0110i\u1ec1u c\u1ea7n cho 1 k\u1ebf ho\u1ea1ch kinh doanh"},"content":{"rendered":"

\u0110\u1ec3 th\u00e0nh c\u00f4ng, vi\u1ec7c \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1ef1 m\u1ed9t doanh nghi\u1ec7p l\u00e0 ph\u1ea3i l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh, t\u1eeb kh\u00e2u ph\u00e1t tri\u1ec3n m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a \u00fd t\u01b0\u1edfng \u0111\u00f3, \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y (day-to-day operation management) khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng kinh doanh \u0111\u00f3.
\n<\/strong>
\nTrong th\u1eddi k\u1ef3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c v\u00e0 th\u00e0nh l\u1eadp m\u1edbi, c\u00e1c doanh ngh\u1ecb\u00eap Vi\u1ec7t Nam n\u00f3i chung, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u00e3 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh. Tuy nhi\u00ean c\u00e1c doanh nghi\u1ec7p n\u00e0y c\u00f2n ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh theo \u0111\u00fang ngh\u0129a c\u1ee7a n\u00f3 \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, m\u00e0 th\u01b0\u1eddng \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch s\u01a1 s\u00e0i do thi\u1ebfu \u0111i\u1ec1u ki\u1ec7n v\u1ec1 ngu\u1ed3n l\u1ef1c, nh\u00e2n s\u1ef1 v\u00e0 th\u1eddi gian.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y xin \u0111\u01b0a ra m\u1ed9t v\u00e0i \u00fd ki\u1ebfn tham kh\u1ea3o v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh.<\/p>\n

Tr\u01b0\u1edbc h\u1ebft, n\u00f3i v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft v\u1ec1 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh. K\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea3n \u0111\u1ed3 cho b\u1ea1n \u0111i du l\u1ecbch m\u1ed9t n\u01b0\u1edbc n\u00e0o \u0111\u00f3 v\u1eady. M\u1ed9t c\u00e2u n\u00f3i th\u01b0\u1eddng ng\u00e0y c\u1ee7a c\u00e1c nh\u00e0 kinh t\u1ebf v\u00e0 qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p l\u00e0: “If business fails to plan, it plans to fail” (N\u1ebfu doanh nghi\u1ec7p th\u1ea5t b\u1ea1i trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, th\u00ec doanh nghi\u1ec7p \u0111\u00e3 l\u1eadp k\u1ebf ho\u1ea1ch cho s\u1ef1 th\u1ea5t b\u1ea1i r\u1ed3i \u0111\u00f3). C\u00e2u n\u00f3i n\u00e0y bao tr\u00f9m t\u1ea5t c\u1ea3 m\u1ecdi \u00fd ngh\u0129a c\u1ee7a s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh.<\/p>\n

N\u1ebfu nh\u01b0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh t\u1ed1t, cho d\u00f9 b\u1ea1n c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh v\u0129 \u0111\u1ea1i \u0111\u1ebfn m\u1ee9c n\u00e0o th\u00ec c\u0169ng r\u1ea5t kh\u00f3 th\u00e0nh c\u00f4ng, th\u1eadm ch\u00ed c\u00f2n l\u00e0 th\u1ea5t b\u1ea1i n\u1eb7ng n\u1ec1. M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh t\u1ed1t kh\u00f4ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c bi\u1ebfn \u00fd t\u01b0\u1edfng kinh doanh ban \u0111\u1ea7u tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c m\u00e0 c\u00f2n gi\u00fap cho b\u1ea1n duy tr\u00ec s\u1ef1 t\u1eadp trung sau khi \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n

M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh n\u00ean bao g\u1ed3m m\u01b0\u1eddi n\u1ed9i dung c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n

1. Vi\u1ec7c \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 \u00fd t\u01b0\u1edfng kinh doanh (bussiness ideas): B\u1ea1n ph\u1ea3i nung n\u1ea5u trong \u0111\u1ea7u m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh v\u00e0 suy ngh\u0129 k\u1ef9 v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3. L\u1ecbch s\u1eed \u0111\u00e3 ch\u1ee9ng minh, \u00fd t\u01b0\u1edfng, d\u00f9 cho \u0111i\u00ean r\u1ed3 hay v\u0129 \u0111\u1ea1i, th\u00ec c\u0169ng \u0111\u1ec1u c\u00f3 nh\u1eefng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 Bill Gates t\u1eeb b\u1ecf tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty th\u00ec l\u00fac \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi coi \u0111\u00f3 l\u00e0 \u0111i\u00ean r\u1ed3 nh\u01b0ng cu\u1ed1i c\u00f9ng, th\u1ebf gi\u1edbi ai c\u0169ng bi\u1ebft \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng.<\/p>\n

2. \u0110\u1eb7t ra m\u1ee5c ti\u00eau kinh doanh v\u00e0 nh\u1eefng th\u00e0nh qu\u1ea3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c (objectives and goals): \u0110\u00e2y ch\u00ednh k\u1ebft qu\u1ea3 m\u00e0 trong \u00fd t\u01b0\u1edfng kinh doanh c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau: B\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1i g\u00ec t\u1eeb vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n v\u1ec1 m\u1eb7t th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 kinh nghi\u1ec7m? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c kinh doanh \u0111\u00f3 (v\u00ed d\u1ee5 nh\u01b0 t\u1ed5ng doanh thu, l\u1ee3i nhu\u1eadn r\u00f2ng, bao nhi\u00eau nh\u00e2n c\u00f4ng, bao nhi\u00eau th\u1ecb ph\u1ea7n). Sau bao l\u00e2u th\u00ec c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng \u0111\u00f3 (m\u1ed9t n\u0103m, hai n\u0103m hay n\u0103m n\u0103m)?<\/p>\n

Vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0 th\u00e0nh qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 g\u00f3i g\u1ecdn v\u00e0o ch\u1eef SMART (th\u00f4ng minh) trong \u0111\u00f3 S l\u00e0 Specific (C\u1ee5 th\u1ec3), M l\u00e0 Measurable (c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), A l\u00e0 Achievable (C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c), R l\u00e0 Realistic (Th\u1ef1c t\u1ebf) v\u00e0 T l\u00e0 Timely (th\u1eddi h\u1ea1n)<\/p>\n

3. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng: \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kinh doanh th\u00e0nh c\u00f4ng, c\u1ea7n ph\u1ea3i t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. Ph\u1ea3i xem x\u00e9t xem tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 nh\u1eefng c\u00f4ng ty, t\u1ed5 ch\u1ee9c n\u00e0o \u0111\u00e3 kinh doanh trong l\u0129nh v\u1ef1c \u0111\u00f3, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ai, nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai nh\u01b0 th\u1ebf n\u00e0o…<\/p>\n

N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean t\u00ecm \u0111\u1ebfn m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n. C\u00f4ng ty t\u01b0 v\u1ea5n s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u1edbi n\u1ed9i dung theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

4. Ph\u00e2n t\u00edch th\u1ebf m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 nguy c\u01a1 (SWOT analysis): m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh kh\u00f4ng th\u1ebf thi\u1ebfu m\u1ee5c n\u00e0y. H\u01a1n ai h\u1ebft, b\u1ea1n ph\u1ea3i bi\u1ebft th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea1n khi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau kinh doanh \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean gia m\u00e1y t\u00ednh v\u00e0 b\u1ea1n mu\u1ed1n kinh doanh trong l\u0129nh v\u1ef1c m\u00e1y t\u00ednh th\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec3m m\u1ea1nh trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang kinh doanh nh\u01b0ng \u0111i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n ch\u01b0a c\u00f3 kinh nghi\u1ec7m qu\u1ea3n l\u00fd, kinh nghi\u1ec7m marketing\u2026Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u0169ng g\u00ed\u00fap cho b\u1ea1n d\u1ef1 \u0111o\u00e1n nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111e do\u1ea1 t\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a \u00fd t\u01b0\u1edfng kinh doanh \u0111\u00f3 khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n.<\/p>\n

5. X\u00e1c l\u1eadp m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c kinh doanh: Theo Lu\u1eadt Doanh nghi\u1ec7p n\u0103m 2005, b\u1ea1n s\u1ebd ch\u1ecdn m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh kinh doanh nh\u01b0 sau: doanh ngh\u1ecb\u00eap t\u01b0 nh\u00e2n, c\u00f4ng ty TNHH, c\u00f4ng ty c\u1ed5 ph\u1ea7n, c\u00f4ng ty h\u1ee3p doanh\u2026 D\u1ef1a v\u00e0o ph\u00e2n t\u00edch h\u1ea1n ch\u1ebf v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a t\u1eebng ho\u1ea1i h\u00ecnh doanh nghi\u1ec7p, b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u0103ng k\u00fd kinh doanh theo m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0o.<\/p>\n

6. L\u00ean k\u1ebf ho\u1ea1ch marketing: Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng khi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o l\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3. D\u00f9 cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111i n\u1eefa nh\u01b0ng s\u1ebd l\u00e0 v\u00f4 ngh\u0129a n\u1ebfu nh\u01b0 kh\u00f4ng ai bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Ba nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n tr\u01b0\u1edbc khi l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch marketing l\u00e0 segment (ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng) – target (l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f4ng ty h\u01b0\u1edbng t\u1edbi)- position (x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty, c\u00f4ng ty mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 m\u00ecnh th\u1ebf n\u00e0o). Kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t, \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111i\u1ec3m ch\u1ed1t cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n

7. L\u1eadp k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh: T\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a doanh nghi\u1ec7p, v\u00ed d\u1ee5 nh\u01b0 nh\u00e2n s\u1ef1, ph\u01b0\u01a1ng ti\u1ec7n m\u00e1y m\u00f3c v\u00e0 quy tr\u00ecnh l\u01b0u ho\u00e0n c\u00f4ng vi\u1ec7c. Nh\u1eefng v\u0103n b\u1ea3n ph\u00e1p l\u00fd n\u00e0o \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

8. C\u00f3 s\u1eb5n k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd con ng\u01b0\u1eddi: L\u00ean c\u01a1 ch\u1ebf ki\u1ec3m so\u00e1t s\u1ef1 v\u1eadn h\u00e0nh c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n bao g\u1ed3m \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean v\u00e0 nh\u1eefng k\u1ef7 n\u0103ng v\u00e0 tr\u00ecnh \u0111\u1ed9 c\u1ee7a h\u1ecd. C\u00f3 s\u1ef1 ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c v\u00e0 ph\u00e2n quy\u1ec1n r\u00f5 r\u00e0ng. Th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c bu\u1ed5i h\u1ecdp \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c ph\u00f2ng ban. C\u00f3 k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean v\u00e0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd.<\/p>\n

9. K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh: Ngu\u1ed3n t\u00e0i ch\u00ednh n\u00e0o \u0111\u1ec3 t\u00e0i tr\u1ee3 cho k\u1ebf ho\u1ea1ch kinh doanh, v\u00ed d\u1ee5 nh\u01b0 ngu\u1ed3n v\u1ed1n vay, v\u1ed1n c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu v\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. Nhi\u1ec1u doanh nh\u00e2n cho r\u1eb1ng, k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh l\u00e0 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd ph\u1ea3i ti\u00ean \u0111o\u00e1n trong n\u0103m n\u0103m \u0111\u1ea7u c\u00e1c d\u00f2ng ti\u1ec1n s\u1ebd nh\u01b0 th\u1ebf n\u00e0o, l\u00fac n\u00e0o s\u1ebd c\u00e2n b\u1eb1ng thu chi, l\u00fac n\u00e0o s\u1ebd ho\u00e0n v\u1ed1n, s\u1ef1 lu\u00e2n chuy\u1ec3n c\u1ee7a \u0111\u1ed3ng v\u1ed1n nh\u01b0 th\u1ebf n\u00e0o. V\u1ed1n lu\u00e2n chuy\u1ec3n l\u00e0 nguy\u00ean nh\u00e2n m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi th\u01b0\u1eddng th\u1ea5t b\u1ea1i n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng trong khi b\u1ea1n \u0111ang tr\u00f4ng ch\u1edd c\u00e1c ngu\u1ed3n thu v\u00e0o th\u00ec \u0111\u00e3 c\u00f3 \u0111\u1ee7 m\u1ed9t kh\u1ecfan ti\u1ec1n \u0111\u1ec3 trang tr\u1ea3i c\u00e1c chi ph\u00ed cho nh\u00e0 cung c\u1ea5p. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00e2n nh\u1eafc \u0111\u1ebfn y\u1ebfu t\u1ed1 n\u00e0y m\u1ed9t c\u00e1ch nghi\u00eam ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p th\u1ea5t b\u1ea1i m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 t\u00e0i ch\u00ednh, t\u1ed1t nh\u1ea5t n\u00ean tham gia c\u00e1c l\u1edbp h\u1ecdc ng\u1eafn h\u1ea1n \u0111\u00e0o t\u1ea1o v\u1ec1 t\u00e0i ch\u00ednh cho nh\u00e0 qu\u1ea3n l\u00fd.<\/p>\n

10. K\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n: Li\u1ec7t k\u00ea c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi ti\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u1ec1 ra v\u00e0 c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. \u0110\u1eb7t ra nh\u1eefng \u01b0u ti\u00ean v\u00e0 nh\u1eefng h\u1ea1n \u0111\u1ecbnh v\u1ec1 th\u1eddi gian cho m\u1ed7i c\u00f4ng vi\u1ec7c \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. N\u00ean l\u01b0u \u00fd d\u00e0nh th\u1eddi gian cho nh\u1eefng c\u00f4ng vi\u1ec7c ph\u00e1t sinh v\u00e0 nh\u1eefng kh\u00f3 kh\u0103n kh\u00e1ch quan trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n

Sau khi b\u1ea1n \u0111\u00e3 v\u1ea1ch ra m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh chi ti\u1ebft, h\u00e3y th\u01b0\u1eddng xuy\u00ean r\u00e0 so\u00e1t l\u1ea1i v\u00e0 b\u1ed5 sung th\u00eam. H\u01a1n n\u1eefa, lu\u00f4n \u0111\u1eb7t m\u1ee5c ti\u00eau cho m\u1ed7i c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

Cu\u1ed1i c\u00f9ng, khi kh\u1edfi s\u1ef1 m\u1ed9t doanh nghi\u1ec7p, c\u00e1c doanh nh\u00e2n th\u01b0\u1eddng d\u00e0nh h\u1ebft th\u1eddi gian cho c\u00f4ng vi\u1ec7c. Nh\u01b0ng c\u00f2n cu\u1ed9c s\u1ed1ng ri\u00eang c\u1ee7a m\u00ecnh th\u00ec sao? M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh d\u00f9 ho\u00e0n h\u1ea3o c\u0169ng s\u1ebd kh\u00f3 th\u00e0nh c\u00f4ng n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng t\u00ednh \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n. Khi b\u1ea1n k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n l\u1ea1i v\u1edbi nhau, b\u1ea1n c\u0169ng n\u00ean ngh\u0129 \u0111\u1ebfn vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n v\u00e0o k\u1ebf ho\u1ea1ch n\u00e0y, v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c l\u1edbn nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau h\u01a1n b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 th\u00e0nh c\u00f4ng, vi\u1ec7c \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1ef1 m\u1ed9t doanh nghi\u1ec7p l\u00e0 ph\u1ea3i l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh ho\u00e0n ch\u1ec9nh, t\u1eeb kh\u00e2u ph\u00e1t tri\u1ec3n m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research) v\u00e0 t\u00ednh kh\u1ea3 thi c\u1ee7a \u00fd t\u01b0\u1edfng \u0111\u00f3, \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3536"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=3536"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/3536\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=3536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=3536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=3536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}