{"id":35821,"date":"2023-12-08T11:23:05","date_gmt":"2023-12-08T11:23:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tro-cap-quang-cao-advertising-allowance-la-gi-thuc-te-ap-dung.html"},"modified":"2023-12-23T21:01:12","modified_gmt":"2023-12-23T14:01:12","slug":"tro-cap-quang-cao-advertising-allowance-la-gi-thuc-te-ap-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tro-cap-quang-cao-advertising-allowance-la-gi-thuc-te-ap-dung.html","title":{"rendered":"Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o (Advertising Allowance) l\u00e0 g\u00ec? Th\u1ef1c t\u1ebf \u00e1p d\u1ee5ng"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: zeropark)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0<b> Advertising Allowance<\/b> hay<b> Marketing co-op allowance <\/b>hay<b> Promotional allowance.<\/b><\/p>\n<p><b>Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o<\/b> l\u00e0 ti\u1ec1n m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 cho nh\u00e0 b\u00e1n l\u1ebb khi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho h\u1ecd.<\/p>\n<p>Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u01b0\u1edbi h\u00ecnh th\u1ee9c nh\u00e0 cung c\u1ea5p ho\u1eb7c nh\u00e0 s\u1ea3n xu\u1ea5t gi\u1ea3m gi\u00e1 h\u00e0ng t\u1ed3n kho cung c\u1ea5p cho nh\u00e0 b\u00e1n bu\u00f4n (Wholesaler) ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb (Retailer) \u0111\u1ec3 tr\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o ho\u1eb7c b\u00e1n h\u00e0ng.\u00a0<\/p>\n<p>C\u00f4ng ty c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c y\u00eau c\u1ea7u \u0111\u1ec3 nh\u00e0 b\u00e1n l\u1ebb nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ee3 c\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng ty s\u1ebd ph\u00ea duy\u1ec7t qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi ch\u00fang \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n v\u00e0 cung c\u1ea5p b\u1eb1ng ch\u1ee9ng qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\u00a0<\/p>\n<p>B\u1eb1ng vi\u1ec7c gi\u00fap nh\u00e0 b\u00e1n l\u1ebb tr\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o (Advertising costs), tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty mang l\u1ea1i cho nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u00edch tr\u1eef s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u00c1p d\u1ee5ng trong th\u1ef1c t\u1ebf<\/font><\/h3>\n<p>C\u00e1c ch\u00ednh s\u00e1ch v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 kh\u00e1c nhau, nh\u01b0ng h\u1ea7u h\u1ebft trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p, nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd tr\u1ea3 m\u1ed9t ph\u1ea7n chi ph\u00ed qu\u1ea3ng c\u00e1o cho nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c cung c\u1ea5p cho nh\u00e0 b\u1ea3n l\u1ebb h\u00ecnh \u1ea3nh, \u0111\u1ed3 ho\u1ea1 ho\u1eb7c h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n<p>H\u1ecd c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p s\u1eb5n m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n cho nh\u00e0 b\u00e1n l\u1ebb hay \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee5 th\u1ec3, qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e9p tu\u1ef3 ch\u1ec9nh ho\u1eb7c kh\u00f4ng.<\/p>\n<p>Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u1edf d\u01b0\u1edbi d\u1ea1ng tr\u1ee3 c\u1ea5p hi\u1ec3n th\u1ecb, trong \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u00e0 cung c\u1ea5p s\u1ebd chi tr\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m. Th\u1ef1c t\u1ebf, tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u1ea3 sau khi nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ph\u1ea3i ch\u1ecbu c\u00e1c chi ph\u00ed khi qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i s\u1ea3n ph\u1ea9m.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">V\u00ed d\u1ee5<\/font><\/h3>\n<p>M\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c b\u00e1n m\u1ed9t tr\u00f2 ch\u01a1i c\u1edd b\u00e0n (Board game) gi\u00fap tr\u1ebb em h\u1ecdc v\u1ec1 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n (Personal finance). C\u1eeda h\u00e0ng \u0111\u1ed3 ch\u01a1i n\u00e0y cho xu\u1ea5t b\u1ea3n Catalog h\u00e0ng qu\u00ed, trong \u0111\u00f3 qu\u1ea3ng c\u00e1o tr\u00f2 ch\u01a1i c\u1edd b\u00e0n b\u1eb1ng c\u00e1c h\u00ecnh \u1ea3nh tr\u1ebb em \u0111ang ch\u01a1i tr\u00f2 ch\u01a1i n\u00e0y v\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3, gi\u1edbi thi\u1ec7u tr\u00f2 ch\u01a1i.\u00a0<\/p>\n<p>Nh\u00e0 s\u1ea3n xu\u1ea5t tr\u00f2 ch\u01a1i th\u01b0\u1eddng s\u1ebd tr\u1ea3 m\u1ed9t kho\u1ea3n tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng \u0111\u1ed3 ch\u01a1i \u0111\u1ec3 gi\u00fap b\u00f9 \u0111\u1eafp chi ph\u00ed ti\u1ebfp th\u1ecb tr\u00f2 ch\u01a1i b\u1eb1ng Catalog. C\u00e1c chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t ph\u1ea7n chi ph\u00ed in \u1ea5n Catalog, chi ph\u00ed g\u1eedi th\u01b0 hay chi ph\u00ed khi gi\u1ea3m gi\u00e1 tr\u00f2 ch\u01a1i.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Advertising Allowance, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o (ti\u1ebfng Anh: Advertising Allowance) l\u00e0 ti\u1ec1n m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 cho nh\u00e0 b\u00e1n l\u1ebb khi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho h\u1ecd.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35821"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35821"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35821\/revisions"}],"predecessor-version":[{"id":68569,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35821\/revisions\/68569"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}