{"id":35823,"date":"2023-12-08T11:23:18","date_gmt":"2023-12-08T11:23:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-tailored-tailored-advertising-la-gi-loi-ich.html"},"modified":"2023-12-23T21:01:12","modified_gmt":"2023-12-23T14:01:12","slug":"quang-cao-tailored-tailored-advertising-la-gi-loi-ich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-tailored-tailored-advertising-la-gi-loi-ich.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o Tailored (Tailored Advertising) l\u00e0 g\u00ec? L\u1ee3i \u00edch"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: thedrum)<\/p>\n<\/figcaption><\/figure>\n

Qu\u1ea3ng c\u00e1o Tailored\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o Tailored<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Tailored Advertising<\/b> hay Targeted Advertising.<\/b><\/p>\n

– Qu\u1ea3ng c\u00e1o Tailored<\/b> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong \u0111\u00f3 c\u00f4ng ty t\u1eadp trung v\u00e0 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 d\u1ef1a tr\u00ean tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh ho\u1eb7c c\u00e1c th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c.<\/p>\n

– Qu\u1ea3ng c\u00e1o Tailored <\/b>l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o\u00a0t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a m\u1ed9t nh\u00f3m nh\u1ecf ho\u1eb7c m\u1ed9t c\u00e1 nh\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay v\u00ec t\u1eadp trung v\u00e0o c\u1ea3 \u0111\u1ea1i ch\u00fang.\u00a0<\/p>\n

L\u1ee3i \u00edch<\/span><\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o Tailored c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o b\u1ea5t k\u00ec s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 n\u00e0o, nh\u01b0 th\u00f3i quen, \u0111\u1eb7c \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh, c\u00e1c h\u00e0nh vi hay ho\u00e0n c\u1ea3nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

V\u00ed d\u1ee5: Nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p, qu\u1ea3ng c\u00e1o sao cho ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c, thu nh\u1eadp hay tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, vi\u1ec7c l\u00e0m, s\u1edf th\u00edch c\u00e1 nh\u00e2n, phong c\u00e1ch s\u1ed1ng, c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n

H\u1ecd c\u0169ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o theo th\u00f3i quen t\u00ecm ki\u1ebfm tr\u00ean internet, l\u1ecbch s\u1eed mua h\u00e0ng hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn kh\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Vi\u1ec7c t\u1eadp trung v\u00e0o th\u00f4ng tin c\u00e1 nh\u00e2n nh\u01b0 v\u1eady (nh\u1edd v\u00e0o Internet, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3m s\u1ef1 l\u00e3ng ph\u00ed so v\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o in \u1ea5n truy\u1ec1n th\u1ed1ng, qua radio hay qu\u1ea3ng c\u00e1o Billboard.<\/p>\n

V\u00ed d\u1ee5\u00a0<\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o Tailored c\u00f3 th\u1ec3 l\u00e0 cung c\u1ea5p phi\u1ebfu gi\u1ea3m gi\u00e1 cho m\u1ed9t lo\u1ea1i h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 d\u1ef1a v\u00e0o l\u1ecbch s\u1eed mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y, s\u1eed d\u1ee5ng th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o cho m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3, ho\u1eb7c t\u1ed5 ch\u1ee9c m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p cho m\u1ed9t th\u00e0nh ph\u1ed1 ho\u1eb7c khu v\u1ef1c t\u00e0u \u0111i\u1ec7n ng\u1ea7m c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n

V\u00ec c\u00f3 t\u00ednh chuy\u00ean bi\u1ec7t h\u01a1n, qu\u1ea3ng c\u00e1o Tailored th\u01b0\u1eddng \u0111\u1eaft h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u1ea1i ch\u00fang (Mass-market advertising).<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eefa \u1edf m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p ho\u00e1, n\u01a1i anh ta l\u00e0 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a c\u1eeda h\u00e0ng \u0111\u00f3.<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft s\u1ebd thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3 v\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c nhau mua. K\u1ebft lu\u1eadn \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb s\u1ef1 t\u1ed5ng h\u1ee3p th\u00f4ng tin n\u00e0y l\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eefa s\u1ebd mua b\u00e1nh m\u00ec. T\u1eeb \u0111\u00f3, khi kh\u00e1ch h\u00e0ng thanh to\u00e1n, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 in phi\u1ebfu gi\u1ea3m gi\u00e1 b\u00e1nh m\u00ec 10%.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Tailored Advertising, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o Tailored (ti\u1ebfng Anh: Tailored Advertising) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o trong \u0111\u00f3 c\u00f4ng ty t\u1eadp trung v\u00e0 \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh ho\u1eb7c c\u00e1c th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35823"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35823"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35823\/revisions"}],"predecessor-version":[{"id":68570,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35823\/revisions\/68570"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}