{"id":35825,"date":"2023-12-08T11:23:26","date_gmt":"2023-12-08T11:23:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/truyen-thong-so-huu-owned-media-la-gi-tai-sao-doanh-nghiep-phai-tap-trung-vao-owned-media.html"},"modified":"2023-12-23T21:01:12","modified_gmt":"2023-12-23T14:01:12","slug":"truyen-thong-so-huu-owned-media-la-gi-tai-sao-doanh-nghiep-phai-tap-trung-vao-owned-media","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/truyen-thong-so-huu-owned-media-la-gi-tai-sao-doanh-nghiep-phai-tap-trung-vao-owned-media.html","title":{"rendered":"Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu (Owned Media) l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o owned media?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: GrowthZen)<\/p>\n<\/figcaption><\/figure>\n

Owned Media<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m
<\/b><\/p>\n

Owned Media <\/b>t\u1ea1m d\u1ecbch l\u00e0 Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu<\/b>.\u00a0<\/p>\n

Owned media<\/b> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c k\u00eanh\u00a0marketing k\u0129 thu\u1eadt s\u1ed1\u00a0m\u00e0 c\u00f4ng ty c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n, ch\u1eb3ng h\u1ea1n nh\u01b0 trang web \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.\u00a0<\/p>\n

C\u1ea3i thi\u1ec7n v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a owned media th\u01b0\u1eddng l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a\u00a0paid media\u00a0v\u00e0\u00a0earned media\u00a0cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0<\/p>\n

C\u00e1c lo\u1ea1i owned media<\/font><\/h3>\n

– Chi\u1ebfn d\u1ecbch marketing qua email nh\u01b0 g\u1eedi c\u00e1c th\u01b0 th\u00f4ng b\u00e1o c\u1ee7a c\u00f4ng ty.<\/p>\n

– Blog v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1edf h\u1eefu kh\u00e1c. Nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee7a marketing n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 owned ho\u1eb7c earned media, v\u00e0 \u0111\u00f4i khi l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai.\u00a0<\/p>\n

– C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i bao g\u1ed3m Facebook, Instagram v\u00e0 Twitter. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t chia s\u1ebb, b\u00ecnh lu\u1eadn,… \u0111\u1ec1u thu\u1ed9c earned media.\u00a0<\/p>\n

Owned media d\u1eabn \u0111\u1ebfn earned media<\/font><\/h3>\n

M\u1eb7c d\u00f9 owned media c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ec9 l\u1ec7 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c phi\u00ean b\u1ea3n paid v\u00e0 earned.<\/p>\n

Earned media \u0111\u01b0\u1ee3c th\u1ea5y l\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n 88% \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng so v\u1edbi ch\u1ec9 m\u1ed9t m\u00ecnh owned media, v\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c earned media l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung owned media m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

V\u1edbi m\u1ed9t trang web l\u00f4i cu\u1ed1n v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn, c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ch\u00fa \u00fd.\u00a0<\/p>\n

T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o owned media?<\/font><\/h3>\n

Owned media l\u00e0 m\u1ed9t kh\u1ed1i ti\u00eau chu\u1ea9n cho nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a\u00a0marketing tr\u1ef1c tuy\u1ebfn, b\u1edfi v\u00ec:\u00a0<\/p>\n

– S\u1ef1 ki\u1ec3m so\u00e1t: Kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb hay ch\u01b0a.<\/p>\n

– Ph\u1ea1m vi ti\u1ebfp c\u1eadn: C\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 n\u1ed9i dung tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a long-tail, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a doanh nghi\u1ec7p nhanh h\u01a1n c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c. (Long tail \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 h\u00ecnh th\u1ee9c kinh doanh d\u1ef1a tr\u00ean 80% s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i, nh\u1eefng th\u1ee9 tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c doanh nghi\u1ec7p kh\u00f4ng l\u1ef1a ch\u1ecdn v\u00ec cho r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn r\u1ea5t \u00edt ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn).<\/p>\n

– \u0110\u1ed9 l\u00e2u b\u1ec1n: N\u1ed9i dung kh\u00f4ng bao gi\u1edd th\u1ef1c s\u1ef1 bi\u1ebfn m\u1ea5t tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

– T\u00ednh linh ho\u1ea1t: doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u0103ng nhi\u1ec1u n\u1ed9i dung tr\u00ean trang c\u1ee7a h\u1ecd.<\/p>\n

– Hi\u1ec7u qu\u1ea3 chi ph\u00ed: ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1edf h\u1eefu (owned social media) \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed khi s\u1eed d\u1ee5ng.\u00a0\u00a0<\/p>\n

(Theo BigCommerce<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu (ti\u1ebfng Anh: Owned Media) l\u00e0 m\u1ed9t trang web, blog ho\u1eb7c th\u1ef1c th\u1ec3 web kh\u00e1c m\u00e0 c\u00f4ng ty c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35825"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35825"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35825\/revisions"}],"predecessor-version":[{"id":68571,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35825\/revisions\/68571"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}