{"id":35831,"date":"2023-12-08T11:23:49","date_gmt":"2023-12-08T11:23:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-ban-hang-cung-ran-hard-sell-la-gi-nguon-goc.html"},"modified":"2023-12-08T11:23:49","modified_gmt":"2023-12-08T11:23:49","slug":"cach-ban-hang-cung-ran-hard-sell-la-gi-nguon-goc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-ban-hang-cung-ran-hard-sell-la-gi-nguon-goc.html","title":{"rendered":"C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn (Hard Sell) l\u00e0 g\u00ec? Ngu\u1ed3n g\u1ed1c"},"content":{"rendered":"
\n
\n
\"C\u00e1ch<\/div>
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: wikipedia)<\/p>\n<\/figcaption><\/figure>\n

C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Hard Sell.<\/b><\/p>\n

C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn<\/b> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hay qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb b\u1ed9c tr\u1ef1c v\u00e0 kh\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi nghe c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i.\u00a0<\/p>\n

C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn, thay v\u00ec cho kh\u00e1ch h\u00e0ng th\u1eddi gian \u0111\u1ec3 ch\u1ea7n ch\u1eeb, c\u00e2n nh\u1eafc gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn.\u00a0<\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1ch b\u00e1n h\u00e0ng \u00e1p d\u1ee5ng k\u0129 thu\u1eadt g\u00e2y \u00e1p l\u1ef1c cao, mang t\u00ednh t\u1ea5n c\u00f4ng v\u00e0 \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng theo m\u1ed9t s\u1ed1 chuy\u00ean gia b\u00e1n h\u00e0ng.<\/p>\n

T\u00f3m l\u1ea1i<\/b><\/p>\n

– C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng th\u1eb3ng th\u1eafn v\u00e0 x\u00f4ng x\u00e1o.<\/p>\n

– L\u00e0 c\u00e1ch b\u00e1n h\u00e0ng khi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng ho\u00e1 hay d\u1ecbch v\u1ee5 ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 c\u00e2n nh\u1eafc.<\/p>\n

– Chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn n\u00e0y c\u00f3 \u00fd ngh\u0129a ti\u00eau c\u1ef1c v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 v\u00f4 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

– C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn \u0111\u1ed1i l\u1eadp v\u1edbi c\u00e1ch b\u00e1n h\u00e0ng nh\u1eb9 nh\u00e0ng (Soft sell), g\u00e2y \u00e1p l\u1ef1c cho kh\u00e1ch h\u00e0ng \u00edt h\u01a1n.<\/p>\n

– B\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng ph\u1ea3n t\u00e1c d\u1ee5ng v\u00ec ch\u00fang th\u01b0\u1eddng t\u1ea1o ra c\u1ea3m gi\u00e1c ti\u00eau c\u1ef1c cho ng\u01b0\u1eddi mua v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng l\u1ea7n n\u1eefa l\u00e0 r\u1ea5t th\u1ea5p.<\/p>\n

Ngu\u1ed3n g\u1ed1c<\/font><\/h3>\n

C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ea1i Hoa K\u00ec v\u00e0o nh\u1eefng n\u0103m 1950 \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o mang t\u00ednh ch\u1ea5t x\u00f4ng x\u00e1o, t\u1ea5n c\u00f4ng. C\u00e1ch b\u00e1n h\u00e0ng n\u00e0y g\u00e2y \u00e1p l\u1ef1c ngay l\u1eadp t\u1ee9c cho ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

V\u1edbi c\u00e1ch tr\u00ecnh b\u00e0y v\u1ed9i v\u00e3, \u0111\u1ed9t ng\u1ed9t, c\u00e1c cu\u1ed9c g\u1ecdi, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng y\u00eau c\u1ea7u. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u1eabn ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eeb ch\u1ed1i v\u00e0 ch\u1ec9 d\u1eebng l\u1ea1i khi kh\u00e1ch h\u00e0ng n\u00f3i “kh\u00f4ng” t\u1edbi l\u1ea7n th\u1ee9 3.<\/p>\n

M\u1eb7c d\u00f9 g\u00e2y ra nh\u1eefng c\u1ea3m gi\u00e1c ti\u00eau c\u1ef1c cho ng\u01b0\u1eddi mua, nh\u01b0ng c\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn c\u0169ng \u0111em l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch. V\u00ed d\u1ee5, t\u00ednh th\u00fac gi\u1ee5c c\u1ee7a c\u00e1ch b\u00e1n h\u00e0ng n\u00e0y gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf l\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng tr\u00ec ho\u00e3n mua h\u00e0ng ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Hard Sell, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00e1ch b\u00e1n h\u00e0ng c\u1ee9ng r\u1eafn (ti\u1ebfng Anh: Hard Sell) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hay qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb b\u1ed9c tr\u1ef1c v\u00e0 kh\u00f4ng cho ph\u00e9p ng\u01b0\u1eddi nghe c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35831"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35831"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35831\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}