{"id":35840,"date":"2023-12-08T11:24:32","date_gmt":"2023-12-08T11:24:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-hang-theo-goi-bundling-la-gi-dac-diem-va-phan-loai.html"},"modified":"2023-12-23T21:01:13","modified_gmt":"2023-12-23T14:01:13","slug":"ban-hang-theo-goi-bundling-la-gi-dac-diem-va-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-theo-goi-bundling-la-gi-dac-diem-va-phan-loai.html","title":{"rendered":"B\u00e1n h\u00e0ng theo g\u00f3i (Bundling) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
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(\u1ea2nh minh h\u1ecda: Wondersmind)<\/p>\n<\/figcaption><\/figure>\n

B\u00e1n h\u00e0ng theo g\u00f3i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e1n h\u00e0ng theo g\u00f3i<\/b> trong ti\u1ebfng Anh l\u00e0 Bundling.<\/b>\u00a0<\/p>\n

B\u00e1n h\u00e0ng theo g\u00f3i<\/b> l\u00e0 khi c\u00e1c c\u00f4ng ty \u0111\u00f3ng g\u00f3i m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u1ea1i th\u00e0nh m\u1ed9t \u0111\u01a1n v\u1ecb k\u1ebft h\u1ee3p duy nh\u1ea5t, th\u01b0\u1eddng v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi khi kh\u00e1ch h\u00e0ng mua ri\u00eang t\u1eebng m\u1eb7t h\u00e0ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c mua s\u1eafm m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t c\u00f4ng ty.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nhau, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng gi\u1ed1ng nhau \u0111\u1ec3 thu h\u00fat m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a B\u00e1n h\u00e0ng theo g\u00f3i<\/font><\/h3>\n

Nhi\u1ec1u c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd ph\u1ea3i quy\u1ebft \u0111\u1ecbnh b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ri\u00eang bi\u1ec7t theo gi\u00e1 m\u1ed7i m\u00f3n h\u00e0ng ho\u1eb7c b\u00e1n h\u00e0ng theo g\u00f3i<\/b> t\u1ea1i m\u1ee9c gi\u00e1 c\u1ee7a g\u00f3i h\u00e0ng \u0111\u00f3 (Bundle price).<\/p>\n

B\u00e1n h\u00e0ng theo g\u00f3i \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong nhi\u1ec1u ng\u00e0nh theo chi\u1ec1u d\u1ecdc nh\u01b0 ng\u00e2n h\u00e0ng, b\u1ea3o hi\u1ec3m, ph\u1ea7n m\u1ec1m v\u00e0 \u00f4 t\u00f4. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean b\u00e1n h\u00e0ng theo g\u00f3i.<\/p>\n

Trong k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng theo g\u00f3i, c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng theo g\u00f3i t\u1ea1i m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c t\u00ednh ri\u00eang cho t\u1eebng m\u1eb7t h\u00e0ng.<\/i><\/p>\n

Gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 k\u00edch th\u00edch c\u1ea7u, cho ph\u00e9p c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong nh\u1eefng m\u1eb7t h\u00e0ng c\u1ea7n thanh l\u00ed v\u00e0 t\u1ea1o ra doanh thu b\u00e1n h\u00e0ng l\u1edbn h\u01a1n.<\/p>\n

Theo th\u1eddi gian, b\u00e1n h\u00e0ng theo g\u00f3i th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty kh\u00f4ng ph\u1ea3i ch\u1ecbu l\u1ed7 v\u00ec t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i m\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng l\u00ean.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 b\u00e1n h\u00e0ng theo g\u00f3i \u0111i \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c g\u00f3i t\u00f9y ch\u1ecdn khi mua xe h\u01a1i ho\u1eb7c c\u00e1c b\u1eefa \u0103n t\u1ea1i nh\u00e0 h\u00e0ng.<\/p>\n

Ph\u00e2n lo\u1ea1i B\u00e1n h\u00e0ng theo g\u00f3i<\/font><\/h3>\n

B\u00e1n h\u00e0ng theo g\u00f3<\/b>i bao g\u1ed3m b\u00e1n h\u00e0ng theo g\u00f3i h\u1ed7n h\u1ee3p<\/b> (Mixed Bundling) v\u00e0 b\u00e1n h\u00e0ng theo g\u00f3i thu\u1ea7n t\u00fay <\/b>(Pure Bundling).<\/p>\n

B\u00e1n h\u00e0ng theo g\u00f3i th\u01b0\u1eddng bao g\u1ed3m cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u0111\u1ec3 mua m\u1ed9t b\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi nhau v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 h\u1ecd s\u1ebd tr\u1ea3 \u0111\u1ec3 mua t\u1ea5t c\u1ea3 ch\u00fang theo t\u1eebng m\u00f3n. \u0110\u00f3 l\u00e0 qui tr\u00ecnh b\u00e1n h\u00e0ng theo g\u00f3i h\u1ed7n h\u1ee3p.<\/p>\n

Tuy nhi\u00ean, c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t h\u00ecnh th\u1ee9c thay th\u1ebf, g\u1ecdi l\u00e0 b\u00e1n h\u00e0ng theo g\u00f3i thu\u1ea7n t\u00fay.<\/p>\n

B\u00e1n h\u00e0ng theo g\u00f3i thu\u1ea7n t\u00fay kh\u00f4ng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ecdn mua c\u00e1c m\u1eb7t h\u00e0ng ri\u00eang bi\u1ec7t. M\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ea3i b\u1eaft bu\u1ed9c mua k\u00e8m v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c ho\u1eb7c l\u00e0 kh\u00f4ng mua g\u00ec c\u1ea3.<\/p>\n

V\u00ed d\u1ee5: ph\u1ea7n m\u1ec1m v\u00e0 k\u00eanh truy\u1ec1n h\u00ecnh Office 365 c\u1ee7a Microsoft Corp (MSFT) ph\u1ea3i mua theo g\u00f3i c\u1ea3 2 d\u1ecbch v\u1ee5 tr\u00ean ho\u1eb7c l\u00e0 kh\u00f4ng mua g\u00ec c\u1ea3.<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e1n h\u00e0ng theo g\u00f3i (ti\u1ebfng Anh: Bundling) l\u00e0 khi c\u00e1c c\u00f4ng ty \u0111\u00f3ng g\u00f3i m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd l\u1ea1i th\u00e0nh m\u1ed9t \u0111\u01a1n v\u1ecb k\u1ebft h\u1ee3p duy nh\u1ea5t, th\u01b0\u1eddng v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi khi kh\u00e1ch h\u00e0ng mua ri\u00eang t\u1eebng m\u1eb7t h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35840"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35840"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35840\/revisions"}],"predecessor-version":[{"id":68575,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35840\/revisions\/68575"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}