{"id":35841,"date":"2023-12-08T11:24:41","date_gmt":"2023-12-08T11:24:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doan-thi-truong-market-segment-la-gi-giai-thich-va-vi-du.html"},"modified":"2023-12-23T21:01:13","modified_gmt":"2023-12-23T14:01:13","slug":"doan-thi-truong-market-segment-la-gi-giai-thich-va-vi-du","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doan-thi-truong-market-segment-la-gi-giai-thich-va-vi-du.html","title":{"rendered":"\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng (Market Segment) l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: Investopedia)<\/p>\n<\/figcaption><\/figure>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Market Segment<\/b>.\u00a0<\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b>\u00a0l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 chung m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng nhau, \u0111\u01b0\u1ee3c gom l\u1ea1i v\u1edbi nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch marketing. M\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 duy nh\u1ea5t v\u00e0 c\u00e1c maketer s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n

Sau khi t\u00ecm hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u, l\u1ed1i s\u1ed1ng, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c chuy\u00ean gia marketing s\u1ebd ti\u1ebfp c\u1eadn t\u1eebng ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/p>\n

L\u01b0u \u00fd:<\/b> \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c v\u1edbi ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng (Market Segmentation).<\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 danh t\u1eeb ch\u1ec9 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung. Trong khi ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 h\u00e0nh \u0111\u1ed9ng ch\u1ec9 s\u1ef1 ph\u00e2n chia, t\u00e1ch nh\u00f3m, t\u00e1ch \u0111o\u1ea1n theo \u0111\u1eb7c \u0111i\u1ec3m, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong marketing.\u00a0<\/p>\n

Gi\u1ea3i th\u00edch v\u1ec1 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u1ed9t ki\u1ec3u kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng s\u1edf th\u00edch v\u00e0 s\u1edf gh\u00e9t t\u01b0\u01a1ng t\u1ef1 nhau trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng nh\u1ea5t. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 c\u00e1 nh\u00e2n, gia \u0111\u00ecnh, doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c ho\u1eb7c l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a nhi\u1ec1u ki\u1ec3u. C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00e1p \u1ee9ng ph\u1ea7n n\u00e0o vi\u1ec7c d\u1ef1 \u0111o\u00e1n cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch ho\u1eb7c s\u1ef1 th\u00fac \u0111\u1ea9y marketing.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00ed do t\u1ea1i sao marketer s\u1eed d\u1ee5ng vi\u1ec7c ph\u00e2n \u0111o\u1ea1n khi quy\u1ebft \u0111\u1ecbnh m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3,\u00a0ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng\u00a0l\u00e0 qu\u00e1 tr\u00ecnh t\u00e1ch th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf, trong \u0111\u00f3 c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a n\u00f3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung.\u00a0<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ph\u1ea3i c\u00f3 ba \u0111\u1eb7c \u0111i\u1ec3m. \u0110\u1ea7u ti\u00ean, ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c nhu c\u1ea7u chung c\u1ee7a nh\u00f3m. Th\u1ee9 hai, c\u1ea7n c\u00f3 m\u1ed9t n\u00e9t \u0111\u1eb7c th\u00f9 \u0111\u1ec3 l\u00e0m cho nh\u00f3m n\u00e0y tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c. Cu\u1ed1i c\u00f9ng, c\u1ea7n c\u00f3 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t ph\u1ea3n \u1ee9ng chung, ho\u1eb7c m\u1ed9t ph\u1ea3n \u1ee9ng t\u01b0\u01a1ng t\u1ef1 v\u00e0 ph\u1ea7n d\u1ec5 \u0111o\u00e1n cho vi\u1ec7c marketing.<\/p>\n

V\u00ed d\u1ee5: c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng g\u1ed3m s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh,… V\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn v\u1ec1 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00e2n theo \u0111\u1ecba l\u00ed, nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00ed h\u1ecdc v\u00e0 h\u00e0nh vi.\u00a0\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> v\u00e0 c\u00e1ch m\u1ed9t c\u00f4ng ty l\u00e0m marketing cho c\u00e1c nh\u00f3m \u0111\u00f3 l\u00e0 trong ng\u00e0nh ng\u00e2n h\u00e0ng. T\u1ea5t c\u1ea3 c\u00e1c ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i ph\u1ee5c v\u1ee5 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng, nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd c\u00f3 ho\u00e0n c\u1ea3nh s\u1ed1ng v\u00e0 m\u1ee5c ti\u00eau t\u00e0i ch\u00ednh t\u01b0\u01a1ng t\u1ef1 nhau. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u00e2n h\u00e0ng mu\u1ed1n ti\u1ebfp th\u1ecb cho th\u1ebf h\u1ec7\u00a0Baby Boomer, h\u1ecd s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 th\u1ea5y r\u1eb1ng l\u00ean k\u1ebf ho\u1ea1ch ngh\u1ec9 h\u01b0u l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t trong nhu c\u1ea7u t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd. Do \u0111\u00f3, ng\u00e2n h\u00e0ng ti\u1ebfp th\u1ecb c\u00e1c kho\u1ea3n ho\u00e3n thu\u1ebf cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00f4i khi m\u1ed9t c\u00f4ng ty \u0111\u00e3 c\u00f3 s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a bi\u1ebft \u0111o\u1ea1n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong k\u1ecbch b\u1ea3n n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00e0 cung c\u1ea5p s\u1ef1 ch\u00e0o b\u00e1n cho c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 h\u00e0ng g\u1ea7n tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb m\u00f3n \u0103n c\u1ee7a m\u00ecnh theo c\u00e1ch nh\u01b0 v\u1eady \u0111\u1ec3 l\u00f4i kh\u00e9o sinh vi\u00ean \u0111\u1ea1i h\u1ecdc t\u1eadn h\u01b0\u1edfng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd thay v\u00ec c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb cao.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Segment) l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 chung m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng nhau, \u0111\u01b0\u1ee3c gom l\u1ea1i v\u1edbi nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35841"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35841"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35841\/revisions"}],"predecessor-version":[{"id":68576,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35841\/revisions\/68576"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}