{"id":35845,"date":"2023-12-08T11:25:03","date_gmt":"2023-12-08T11:25:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-moi-lan-click-chuot-cost-per-click-cpc-la-gi-dac-diem.html"},"modified":"2023-12-23T21:01:13","modified_gmt":"2023-12-23T14:01:13","slug":"chi-phi-moi-lan-click-chuot-cost-per-click-cpc-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-moi-lan-click-chuot-cost-per-click-cpc-la-gi-dac-diem.html","title":{"rendered":"Chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t (Cost per click – CPC) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

\u1ea2nh minh h\u1ecda. Ngu\u1ed3n: Crandi.<\/p>\n<\/div>\n<\/div>\n

Chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t<\/b> ti\u1ebfng Anh l\u00e0 Cost per click<\/b>, vi\u1ebft t\u1eaft l\u00e0 CPC.<\/b><\/p>\n

Chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t (CPC)<\/b>, hay c\u00f2n g\u1ecdi l\u00e0 thanh to\u00e1n m\u1ed7i l\u1ea7n click chu\u1ed9t (Pay per click, vi\u1ebft t\u1eaft l\u00e0 PPC) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00e1c trang web s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1eadp h\u00f3a \u0111\u01a1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n kh\u00e1ch truy c\u1eadp \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thay th\u1ebf kh\u00e1c l\u00e0 chi ph\u00ed theo t\u1eebng ng\u00e0n\u00a0(Cost per thousand, vi\u1ebft t\u1eaft l\u00e0 CPM), l\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c s\u1ed1 ng\u01b0\u1eddi xem, t\u00ednh theo \u0111\u01a1n v\u1ecb h\u00e0ng ngh\u00ecn, b\u1ea5t k\u1ec3 m\u1ed7i ng\u01b0\u1eddi xem c\u00f3 \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o hay kh\u00f4ng.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a CPC<\/font><\/b><\/h3>\n

CPC th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1eb7t ra m\u1ed9t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y. Khi ng\u00e2n s\u00e1ch c\u1ee7a nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u00e3 h\u1ebft, qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb x\u00f3a trong kho\u1ea3ng th\u1eddi gian c\u00f2n l\u1ea1i c\u1ee7a th\u1eddi h\u1ea1n thanh to\u00e1n.<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t trang web c\u00f3 t\u1ec9 l\u1ec7 CPC l\u00e0 10 cent v\u00e0 n\u1ebfu \u0111\u1ea1t \u0111\u01b0\u1ee3c 1.000 l\u1ea7n click chu\u1ed9t th\u00ec t\u1ed5ng chi ph\u00ed s\u1ebd l\u00e0 100 USD (0,10 USD x 1000). S\u1ed1 ti\u1ec1n m\u00e0 nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 cho m\u1ed9t l\u1ea7n click chu\u1ed9t th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t theo c\u00f4ng th\u1ee9c ho\u1eb7c th\u00f4ng qua qui tr\u00ecnh \u0111\u1ea5u gi\u00e1. C\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng l\u00e0 chi ph\u00ed cho m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb (Cost per impression, vi\u1ebft t\u1eaft l\u00e0 CPI) chia cho t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m click chu\u1ed9t (% Click-through ratio, vi\u1ebft t\u1eaft l\u00e0 % CTR).<\/p>\n

CPC l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c khi c\u00f3 ng\u01b0\u1eddi d\u00f9ng click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean trang web. Ho\u1ea1t \u0111\u1ed9ng kinh doanh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u1ef1c tuy\u1ebfn, v\u00e0 qu\u1ea3ng c\u00e1o do \u0111\u00f3 c\u0169ng ph\u00e1t tri\u1ec3n theo. Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u \u0111\u00e3 t\u1ea1o ra kho\u1ea3ng 170,5 t\u1ec9 USD trong n\u0103m 2015. C\u00e1c nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn b\u00ean th\u1ee9 ba \u0111\u1ec3 k\u1ebft n\u1ed1i h\u1ecd v\u1edbi c\u00e1c nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o, m\u1ed9t ti\u00eau bi\u1ec3u l\u1edbn nh\u1ea5t l\u00e0 Google AdWords.<\/p>\n

C\u00e1c nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 k\u00ed h\u1ee3p \u0111\u1ed3ng v\u1edbi Google \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u00ean trang web c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ee9a k\u1ebft h\u1ee3p v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh ho\u1eb7c video. Google quy\u1ebft \u0111\u1ecbnh lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd ch\u1ea1y tr\u00ean trang web n\u00e0o, d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 n\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c, lo\u1ea1i n\u1ed9i dung ho\u1eb7c ch\u1ee7 \u0111\u1ec1 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung \u0111\u00f3.<\/p>\n

Nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n ng\u01b0\u1eddi xem click chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o; s\u1ed1 ti\u1ec1n \u0111\u01b0\u1ee3c tr\u1ea3 cho m\u1ed7i l\u1ea7n click chu\u1ed9t l\u00e0 CPC c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3. C\u00e1c nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 gi\u00e1 cho s\u1ed1 ti\u1ec1n h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i l\u1ea7n click chu\u1ed9t v\u00e0 Google s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 k\u1ebft n\u1ed1i nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o v\u1edbi nhau.<\/p>\n

C\u00e1c trang web c\u00f3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp l\u1edbn nh\u1ea5t v\u00e0 k\u1ebft h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c CPC cao nh\u1ea5t. Vi\u1ec7c \u0111\u1ea5u gi\u00e1 cho qu\u1ea3ng c\u00e1o r\u1ea5t th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c, do \u0111\u00f3 CPC thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p>\n

C\u00e1c nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o nh\u1ecf r\u1ea5t kh\u00f3 ki\u1ebfm ti\u1ec1n th\u00f4ng qua Google AdWords. H\u1ecd kh\u00f3 \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ngay c\u1ea3 khi \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. Kho\u1ea3n thanh to\u00e1n t\u1ed1i thi\u1ec3u 100 USD l\u00e0 v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/p>\n

Khi c\u00e1c lo\u1ea1i ti\u1ec1n k\u0129 thu\u1eadt s\u1ed1 nh\u01b0 bitcoin tr\u1edf n\u00ean ch\u00ednh th\u1ed1ng h\u01a1n, m\u1ea1ng ngang h\u00e0ng (P2P) \u0111ang s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7\u00a0blockchain\u00a0\u0111\u1ec3 chuy\u1ec3n sang qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. N\u1ed5i ti\u1ebfng nh\u1ea5t l\u00e0 BitTeaser, \u0111\u00e3 ra m\u1eaft v\u00e0o th\u00e1ng 1 n\u0103m 2015. N\u00f3 t\u00ednh ph\u00ed v\u00e0 thanh to\u00e1n b\u1eb1ng bitcoin v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 CPC \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi AdWords.<\/p>\n

(Theo\u00a0Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t (ti\u1ebfng Anh: Cost per click, vi\u1ebft t\u1eaft: CPC) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 c\u00e1c trang web s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1eadp h\u00f3a \u0111\u01a1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n kh\u00e1ch truy c\u1eadp \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35845"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35845"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35845\/revisions"}],"predecessor-version":[{"id":68578,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35845\/revisions\/68578"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}