{"id":35847,"date":"2023-12-08T11:25:13","date_gmt":"2023-12-08T11:25:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-theo-tung-ngan-cost-per-thousand-cpm-la-gi-dac-diem.html"},"modified":"2023-12-23T21:01:13","modified_gmt":"2023-12-23T14:01:13","slug":"chi-phi-theo-tung-ngan-cost-per-thousand-cpm-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-theo-tung-ngan-cost-per-thousand-cpm-la-gi-dac-diem.html","title":{"rendered":"Chi ph\u00ed theo t\u1eebng ng\u00e0n (Cost per thousand – CPM) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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\u1ea2nh minh h\u1ecda. Ngu\u1ed3n: Dreamstime.<\/p>\n<\/div>\n<\/div>\n

Chi ph\u00ed theo t\u1eebng ng\u00e0n<\/span> <\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi ph\u00ed theo t\u1eebng ng\u00e0n<\/span><\/b> ti\u1ebfng Anh l\u00e0 Cost per thousand<\/b>, vi\u1ebft t\u1eaft l\u00e0 CPM.<\/b><\/p>\n

Chi ph\u00ed theo t\u1eebng ng\u00e0n<\/span> (CPM)<\/b> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u th\u1ecb gi\u00e1 c\u1ee7a 1.000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web. N\u1ebfu nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed 2 USD, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u00e0 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 2 USD cho m\u1ed7i 1.000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Ch\u1eef “M” trong CPM \u0111\u1ea1i di\u1ec7n cho t\u1eeb “mile”, trong ti\u1ebfng Latin c\u00f3 ngh\u0129a l\u00e0 “h\u00e0ng ngh\u00ecn”, \u0111\u1ed3ng ngh\u0129a v\u1edbi “thousand”.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m ph\u01b0\u01a1ng ph\u00e1p CPM<\/font><\/b><\/h3>\n

CPM l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o web. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch CPM b\u1eb1ng t\u1ec9 l\u1ec7 click chu\u1ed9t, l\u00e0 t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o v\u00e0 click v\u00e0o nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3.\u00a0<\/p>\n

V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c 2 l\u1ea7n click chu\u1ed9t cho m\u1ed7i 100 l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 t\u1ec9 l\u1ec7 click chu\u1ed9t l\u00e0 2%. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o ch\u1ec9 b\u1eb1ng t\u1ec9 l\u1ec7 click chu\u1ed9t, b\u1edfi v\u00ec qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc xem nh\u01b0ng kh\u00f4ng click v\u00e0o v\u1eabn c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng.<\/p>\n

So s\u00e1nh CPM v\u00e0 CPC<\/font><\/b><\/h3>\n

CPM \u0111\u1ea1i di\u1ec7n cho m\u1ed9t trong s\u1ed1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o trang web. C\u00e1c m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 kh\u00e1c bao g\u1ed3m\u00a0chi ph\u00ed m\u1ed7i l\u1ea7n click chu\u1ed9t\u00a0(CPC), trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n m\u1ed7i khi kh\u00e1ch truy c\u1eadp trang web click v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau. CPM c\u00f3 t\u00e1c d\u1ee5ng h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c cung c\u1ea5p m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u1ec9 l\u1ec7 click chu\u1ed9t \u00edt quan tr\u1ecdng h\u01a1n, v\u00ec vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1ed5i b\u1eadt tr\u00ean trang web c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao \u0111\u00e3 gi\u00fap qu\u1ea3ng b\u00e1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty, ngay c\u1ea3 khi kh\u00e1ch truy c\u1eadp kh\u00f4ng \u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0o trang web hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf hai v\u1ecb tr\u00ed tr\u00ean m\u1ed9t trang web, ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ec3u ng\u1eef n\u1eb1m ngang tr\u00ean \u0111\u1ea7u trang v\u00e0 bi\u1ec3u ng\u1eef ch\u1ea1y d\u1ecdc theo v\u0103n b\u1ea3n c\u1ee7a trang. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho hai l\u1ea7n hi\u1ec3n th\u1ecb tr\u00ean m\u1ed7i l\u01b0\u1ee3t xem trang.<\/p>\n

C\u00e1c c\u00f4ng ty \u00edt t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat h\u00e0ng lo\u1ea1t m\u00e0 t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p n\u00ean s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p CPC, v\u00ec h\u1ecd ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi kh\u00e1ch truy c\u1eadp click v\u00e0o trang web c\u1ee7a h\u1ecd ho\u1eb7c mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c nh\u00e0 t\u1ea1o l\u1eadp qu\u1ea3ng c\u00e1o th\u00edch ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o CPM h\u01a1n v\u00ec h\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n ngay c\u1ea3 khi ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, v\u00ec t\u1ec9 l\u1ec7 CPM th\u1ea5p (m\u1ee9c gi\u00e1 2 USD v\u00ed d\u1ee5 \u1edf tr\u00ean l\u00e0 m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn), n\u00ean m\u1ed9t trang web c\u1ea7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ee7 nhi\u1ec1u \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o CPM.<\/p>\n

(Theo\u00a0Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed theo t\u1eebng ng\u00e0n (ti\u1ebfng Anh: Cost per thousand, vi\u1ebft t\u1eaft: CPM) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u th\u1ecb gi\u00e1 c\u1ee7a 1.000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35847"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35847"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35847\/revisions"}],"predecessor-version":[{"id":68579,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35847\/revisions\/68579"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}