{"id":35859,"date":"2023-12-08T11:26:01","date_gmt":"2023-12-08T11:26:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chieu-co-gia-la-gi-cac-chinh-sach-chieu-co-gia.html"},"modified":"2023-12-23T21:01:14","modified_gmt":"2023-12-23T14:01:14","slug":"chieu-co-gia-la-gi-cac-chinh-sach-chieu-co-gia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chieu-co-gia-la-gi-cac-chinh-sach-chieu-co-gia.html","title":{"rendered":"Chi\u1ebfu c\u1ed1 gi\u00e1 l\u00e0 g\u00ec? C\u00e1c ch\u00ednh s\u00e1ch chi\u1ebfu c\u1ed1 gi\u00e1"},"content":{"rendered":"
\n
\n
<\/div>
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: marketingweek)<\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfu c\u1ed1 gi\u00e1<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfu c\u1ed1 gi\u00e1 <\/b>c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 gi\u1ea3m gi\u00e1 b\u1edfi v\u00ec th\u1ef1c ch\u1ea5t th\u00ec chi ph\u00ed b\u1ecf ra \u0111\u1ec3 mua m\u00f3n h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng gi\u1ea3m \u0111i so v\u1edbi gi\u00e1 c\u00f4ng b\u1ed1 (ch\u00ednh th\u1ee9c). Nh\u01b0ng kho\u1ea3n gi\u1ea3m gi\u00e1 n\u00e0y th\u01b0\u1eddng k\u00e8m theo \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0a ra b\u1edfi ng\u01b0\u1eddi b\u00e1n “gi\u00fap ng\u01b0\u1eddi b\u00e1n v\u1ec1 m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3” ngo\u00e0i h\u00e0ng ho\u00e1 \u0111\u00e3 mua.<\/p>\n

C\u01a1 s\u1edf \u0111\u1ec3 nghi\u00ean c\u1ee9u ch\u00ednh s\u00e1ch chi\u1ebfu c\u1ed1 gi\u00e1 l\u00e0 gi\u00e1 c\u00f4ng b\u1ed1 c\u1ee7a doanh nghi\u1ec7p. Nh\u01b0ng khi xem x\u00e9t v\u1ea5n \u0111\u1ec1 n\u00e0y trong chu\u1ed7i l\u01b0u th\u00f4ng th\u00ec c\u01a1 s\u1edf c\u1ee7a n\u00f3 l\u00e0 gi\u00e1 c\u00f4ng b\u1ed1 c\u01a1 b\u1ea3n.\u00a0<\/p>\n

Gi\u00e1 c\u00f4ng b\u1ed1 c\u01a1 b\u1ea3n th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ee9c gi\u00e1 cu\u1ed1i c\u00f9ng m\u00e0 ng\u01b0\u1eddi mua hay ng\u01b0\u1eddi s\u1eed d\u1ee5ng b\u00ecnh th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u1ea3 khi mua s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00e1c ch\u00ednh s\u00e1ch chi\u1ebfu c\u1ed1 gi\u00e1<\/font><\/h3>\n

– Ti\u1ec1n ch\u00eanh l\u1ec7ch gi\u00e0nh cho qu\u1ea3ng c\u00e1o<\/b><\/p>\n

Kho\u1ea3n chi phi m\u00e0 ng\u01b0\u1eddi mua (doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i) c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3 n\u1ed7 l\u1ef1c trong vi\u1ec7c x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi b\u00e1n. Kho\u1ea3n ti\u1ec1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ednh theo t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m so v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

– Ti\u1ec1n ch\u00eanh l\u1ec7ch k\u00edch th\u00edch b\u00e1n h\u00e0ng<\/b><\/p>\n

L\u00e0 kho\u1ea3n ti\u1ec1n ngo\u00e0i gi\u00e1 mua h\u00e0ng m\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 “th\u01b0\u1edfng th\u00eam”cho ng\u01b0\u1eddi mua n\u1ebfu ng\u01b0\u1eddi mua h\u00e0ng (doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i) b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/p>\n

– Thu h\u1ed3i s\u1ea3n ph\u1ea9m c\u0169 b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/b><\/p>\n

Gi\u00e1 tr\u1ecb c\u00f2n l\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169 c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ec3 tr\u1eeb \u0111i gi\u00e1 mua s\u1ea3n ph\u1ea9m m\u1edbi. Gi\u00e1 c\u00f4ng b\u1ed1 kh\u00f4ng thay \u0111\u1ed5i (kh\u00f4ng gi\u1ea3m). Nh\u01b0ng th\u1ef1c t\u1ebf, ng\u01b0\u1eddi mua \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t kho\u1ea3n ti\u1ec1n t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u1ea1 g\u00eda.<\/p>\n

– T\u1eb7ng v\u00e9 x\u1ed5 s\u1ed1, phi\u1ebfu th\u01b0\u1edfng hi\u1ec7n v\u1eadt<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c th\u00eam c\u00e1i g\u00ec \u0111\u00f3 n\u1ebfu tr\u00fang th\u01b0\u1edfng.Vi\u1ec7c gi\u1ea3m gi\u00e1 c\u00f4ng b\u1ed1 kh\u00f4ng di\u1ec5n ra, nh\u01b0ng th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t s\u1ef1 chi\u1ebfu c\u1ed1 v\u1ec1 gi\u00e1.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

H\u1ea1 gi\u00e1<\/b> l\u00e0 s\u1ef1 gi\u1ea3m gi\u00e1 c\u00f4ng b\u1ed1- gi\u00e1 m\u00e0 ng\u01b0\u1eddi b\u00e1n th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi mua. Vi\u1ec7c gi\u1ea3m gi\u00e1 kh\u00f4ng ch\u1ec9 nh\u1eb1m \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u00e0 c\u00f2n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1eb7t ra cho vi\u1ec7c kinh doanh v\u00e0 b\u00e1n h\u00e0ng. C\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau c\u1ea7n xem x\u00e9t v\u1ec1 v\u1ea5n \u0111\u1ec1 quy\u1ebft \u0111\u1ecbnh gi\u1ea3m gi\u00e1.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing th\u01b0\u01a1ng m\u1ea1i, Ch\u1ee7 bi\u00ean PGS. TS. Nguy\u1ec5n Xu\u00e2n Quang, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, 2007)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfu c\u1ed1 gi\u00e1 c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 gi\u1ea3m gi\u00e1 b\u1edfi v\u00ec th\u1ef1c ch\u1ea5t th\u00ec chi ph\u00ed b\u1ecf ra \u0111\u1ec3 mua m\u00f3n h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng gi\u1ea3m \u0111i so v\u1edbi gi\u00e1 c\u00f4ng b\u1ed1 (ch\u00ednh th\u1ee9c).\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35859"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35859"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35859\/revisions"}],"predecessor-version":[{"id":68585,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35859\/revisions\/68585"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}