{"id":35861,"date":"2023-12-08T11:26:11","date_gmt":"2023-12-08T11:26:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chinh-sach-gia-theo-chi-phi-van-chuyen-la-gi-phan-loai.html"},"modified":"2023-12-23T21:01:15","modified_gmt":"2023-12-23T14:01:15","slug":"chinh-sach-gia-theo-chi-phi-van-chuyen-la-gi-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chinh-sach-gia-theo-chi-phi-van-chuyen-la-gi-phan-loai.html","title":{"rendered":"Ch\u00ednh s\u00e1ch gi\u00e1 theo chi ph\u00ed v\u1eadn chuy\u1ec3n l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
\n
\n
<\/div>
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: moloo_fr)<\/p>\n<\/figcaption><\/figure>\n

Ch\u00ednh s\u00e1ch gi\u00e1 theo chi ph\u00ed v\u1eadn chuy\u1ec3n<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ch\u00ednh s\u00e1ch gi\u00e1 theo chi ph\u00ed v\u1eadn chuy\u1ec3n <\/b>t\u00ednh \u0111\u1ebfn m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 s\u00e1ng t\u1ea1o chi ph\u00ed v\u1eadn chuy\u1ec3n khi x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

\u0110\u1ec3 tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m s\u1eed d\u1ee5ng theo y\u00eau c\u1ea7u c\u1ee7a h\u1ecd. Chi ph\u00ed v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 l\u00e0 r\u1ea5t cao: \u0111\u1ed1i v\u1edbi m\u1ed9t s\u00f4 s\u1ea3n ph\u1ea9m chi ph\u00ed v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u1ebfn 50 \u2013 60% gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c giao c\u1ee7a h\u00e0ng ho\u00e1.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u1ea7n t\u00ednh \u0111\u1ebfn m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 s\u00e1ng t\u1ea1o chi ph\u00ed v\u1eadn chuy\u1ec3n khi x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1: gi\u00e1 c\u00f4ng b\u1ed1 bao h\u00e0m c\u1ea3 chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng? n\u00ean t\u00ednh nh\u01b0 th\u1ebf n\u00e0o? ai tr\u1ea3 chi ph\u00ed v\u1eadn chuy\u1ec3n?.<\/p>\n

Vi\u1ec7c t\u00ednh to\u00e1n chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0o gi\u00e1 c\u00f4ng b\u1ed1 m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 t\u1ea1o ra c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n cho b\u00e1n h\u00e0ng v\u00e0 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u1ed9t s\u1ed1 khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

C\u1ea7n c\u00f3 ch\u00ednh s\u00e1ch \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n \u0111\u1eb7t gi\u00e1 h\u1ee3p l\u00ed<\/span> b\u1edfi trong th\u1ef1c t\u1ebf kinh doanh c\u00f3 r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn c\u00e1c bi\u1ebfn th\u00e1i kh\u00e1c nhau v\u1ec1 chi ph\u00ed v\u1eadn chuy\u1ec3n khi h\u00ecnh th\u00e0nh n\u00ean c\u00e1c m\u1ee9c gi\u00e1.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

C\u00e1c m\u1ee9c gi\u00e1 d\u1ef1a tr\u00ean ch\u00ednh s\u00e1ch v\u1ec1 chi ph\u00ed v\u1eadn chuy\u1ec3n th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean ba lo\u1ea1i ch\u00ednh s\u00e1ch ch\u00ednh:<\/p>\n

– Gi\u00e1 giao h\u00e0ng theo \u0111\u1ecba \u0111i\u1ec3m<\/b><\/p>\n

\u0110i\u1ec3m giao h\u00e0ng v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n li\u00ean quan \u0111\u1ebfn n\u00f3 l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 xem x\u00e9t gi\u00e1. Lo\u1ea1i gi\u00e1 n\u00e0y l\u1ea5y \u0111\u1ecba \u0111i\u1ec3m giao h\u00e0ng c\u1ee5 th\u1ec3 gi\u1eefa b\u00ean mua v\u00e0 b\u00ean b\u00e1n l\u00e0m c\u0103n c\u1ee9 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 h\u00e0ng ho\u00e1.<\/p>\n

– Gi\u00e1 giao h\u00e0ng theo v\u00f9ng<\/b><\/p>\n

C\u00e1c m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh kh\u00f4ng theo \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 h\u00e0ng \u0111\u1ebfn m\u00e0 theo v\u00f9ng \u0111\u1ecba l\u00ed<\/span> \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. To\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c v\u00f9ng c\u1ee5 th\u1ec3. Trong c\u00f9ng m\u1ed9t v\u00f9ng kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3 gi\u00e1 nh\u01b0 nhau cho m\u1ed9t s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Chi ph\u00ed v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c t\u00ednh b\u00ecnh qu\u00e2n v\u00e0 san \u0111\u1ec1u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua trong v\u00f9ng \u0111\u1ecba l\u00ed<\/span>. Ng\u01b0\u1eddi b\u00e1n tr\u1ea3 chi ph\u00ed v\u1eadn chuy\u1ec3n b\u00ecnh qu\u00e2n th\u1ef1c t\u1ebf v\u00e0 ph\u1ea3i ch\u1ecbu ti\u1ec1n v\u1eadn chuy\u1ec3n trung b\u00ecnh \u0111\u1ed1i v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u00ednh s\u00e1ch g\u00eda n\u00e0y l\u00e0m gi\u1ea3m s\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn trong gi\u00e1 giao h\u00e0ng do gi\u00e1 \u0111\u1ecba \u0111i\u1ec3m g\u00e2y ra. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf xa \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Gi\u00e1 giao h\u00e0ng \u0111\u1ed3ng lo\u1ea1t<\/b><\/p>\n

C\u00e1c m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo chi ph\u00ed v\u1eadn chuy\u1ec3n b\u00ecnh qu\u00e2n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi mua tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng. T\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh tr\u1ea3 c\u00f9ng m\u1ed9t kho\u1ea3n ti\u1ec1n cho vi\u1ec7c v\u1eadn chuy\u1ec3n. V\u1edbi gi\u00e1 n\u00e0y, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 b\u00e1n \u1edf t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i theo c\u00f9ng m\u1ed9t gi\u00e1.<\/p>\n

– Gi\u00e1 v\u1eadn chuy\u1ec3n h\u1ea5p d\u1eabn<\/b><\/p>\n

\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng khi l\u1ef1a ch\u1ecdn ch\u00ednh s\u00e1ch gi\u00e1 theo \u0111\u1ecba \u0111i\u1ec3m nh\u01b0ng l\u1ea1i mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ea1nh tranh t\u1ed1t \u1edf c\u00e1c khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng xa v\u00e0 nh\u1eb1n thu h\u00fat khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp m\u1ed9t ph\u1ea7n chi ph\u00ed v\u1ea5n t\u1ea3i cho h\u00e0nh kh\u00e1ch \u1edf xa b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m gi\u00e1 c\u00f4ng b\u1ed1.\u00a0<\/p>\n

L\u1ee3i nhu\u1eadn r\u00f2ng c\u1ee7a m\u1ed7i l\u1ea7n b\u00e1n gi\u1ea3m nh\u01b0ng b\u00f9 l\u1ea1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng (th\u1ecb tr\u01b0\u1eddng) m\u1edbi v\u00e0 t\u1ed5ng s\u1ed1 l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 t\u0103ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing th\u01b0\u01a1ng m\u1ea1i, Ch\u1ee7 bi\u00ean PGS. TS. Nguy\u1ec5n Xu\u00e2n Quang, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, 2007)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ch\u00ednh s\u00e1ch gi\u00e1 theo chi ph\u00ed v\u1eadn chuy\u1ec3n l\u00e0 ch\u00ednh s\u00e1ch t\u00ednh \u0111\u1ebfn m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 s\u00e1ng t\u1ea1o chi ph\u00ed v\u1eadn chuy\u1ec3n khi x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35861"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35861"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35861\/revisions"}],"predecessor-version":[{"id":68586,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35861\/revisions\/68586"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}