{"id":35863,"date":"2023-12-08T11:26:20","date_gmt":"2023-12-08T11:26:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chinh-sach-ve-muc-gia-theo-chu-ki-song-cua-san-pham-la-gi-phan-loai.html"},"modified":"2023-12-23T21:01:15","modified_gmt":"2023-12-23T14:01:15","slug":"chinh-sach-ve-muc-gia-theo-chu-ki-song-cua-san-pham-la-gi-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chinh-sach-ve-muc-gia-theo-chu-ki-song-cua-san-pham-la-gi-phan-loai.html","title":{"rendered":"Ch\u00ednh s\u00e1ch v\u1ec1 m\u1ee9c gi\u00e1 theo chu k\u00ec s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: thestreet)<\/p>\n<\/figcaption><\/figure>\n

Ch\u00ednh s\u00e1ch v\u1ec1 m\u1ee9c gi\u00e1 theo chu k\u00ec s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ch\u00ednh s\u00e1ch v\u1ec1 m\u1ee9c gi\u00e1 theo chu k\u00ec s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ee9c gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n

M\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3 (cao hay th\u1ea5p) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u01b0\u1ee3t qua ph\u00e2n k\u00ec “x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng” v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng \u1edf c\u00e1c ph\u00e2n k\u00ec ti\u1ebfp theo do m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a c\u1ea1nh tranh v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf.\u00a0<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

Tu\u1ef3 theo \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c ch\u00ednh s\u00e1ch kh\u00e1c nhau:<\/p>\n

– Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng:<\/b> \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao nh\u1ea5t, c\u1ed1 g\u1eafng b\u00e1n \u1edf m\u1ee9c gi\u00e1 cao nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u1eb1m t\u0103ng t\u1ed1i \u0111a vi\u1ec7c h\u1edbt ph\u1ea7n ngon c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ee9c gi\u00e1 n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng \u0111\u1ec3 chinh ph\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea1y c\u1ea3m gi\u00e1 khi c\u00f3 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e1n m\u1edbi, \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

– Ch\u00ednh s\u00e1ch gi\u00e1 x\u00e2m nh\u1eadp: <\/b>\u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ho\u00e1 v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y qui \u0111\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p trong th\u1eddi gian d\u00e0i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0ng mang t\u00ednh t\u01b0\u01a1ng t\u1ef1 (thay th\u1ebf) ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ea3i ti\u1ebfn, tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng l\u00ed t\u01b0\u1edfng (\u0111\u01b0\u1eddng cong c\u1ea7u co gi\u00e3n nh\u1ecbp nh\u00e0ng).<\/p>\n

– Ch\u00ednh s\u00e1ch gi\u00e1 gi\u1edbi thi\u1ec7u:<\/b> \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m gi\u00e1 t\u1ea1m th\u1eddi \u0111\u1ec3 l\u00f4i k\u00e9o s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u00f9ng th\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y qui \u0111\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p trong th\u1eddi gian ng\u1eafn (t\u1ea1m th\u1eddi) r\u1ed3i s\u1ebd n\u00e2ng gi\u00e1 l\u00ean ngay sau th\u1eddi k\u00ec \u0111\u01b0a h\u00e0ng ra v\u00e0 gi\u1edbi thi\u1ec7u.<\/p>\n

– Ch\u00ednh s\u00e1ch gi\u00e1 theo th\u1ecb tr\u01b0\u1eddng: <\/b>\u0111\u01b0a ra m\u1ee9c gi\u00e1 tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y kh\u00f4ng ch\u1ec9 c\u0103n c\u1ee9 v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 cao hay th\u1ea5p m\u00e0 c\u00f2n tu\u1ef3 thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1eb7t b\u1eb1ng gi\u00e1 th\u1ecb tr\u01b0\u1eddng (h\u00ecnh th\u00e0nh n\u00ean b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, cung \u2013 c\u1ea7u) s\u1ebd d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u hay c\u1ea1nh tranh b\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a marketing h\u1ed7n h\u1ee3p tr\u00ean c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing th\u01b0\u01a1ng m\u1ea1i, Ch\u1ee7 bi\u00ean PGS. TS. Nguy\u1ec5n Xu\u00e2n Quang, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, 2007)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ch\u00ednh s\u00e1ch v\u1ec1 m\u1ee9c gi\u00e1 theo chu k\u00ec s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ee9c gi\u00e1 cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35863"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35863"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35863\/revisions"}],"predecessor-version":[{"id":68587,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35863\/revisions\/68587"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}