{"id":35865,"date":"2023-12-08T11:26:30","date_gmt":"2023-12-08T11:26:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-thuong-mai-trade-marketing-la-gi-ban-chat.html"},"modified":"2023-12-23T21:01:23","modified_gmt":"2023-12-23T14:01:23","slug":"marketing-thuong-mai-trade-marketing-la-gi-ban-chat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-thuong-mai-trade-marketing-la-gi-ban-chat.html","title":{"rendered":"Marketing th\u01b0\u01a1ng m\u1ea1i (Trade Marketing) l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: v4company)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Marketing th\u01b0\u01a1ng m\u1ea1i<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Marketing th\u01b0\u01a1ng m\u1ea1i<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <b>Trade Marketing.<\/b><\/p>\n<p><b>Marketing th\u01b0\u01a1ng m\u1ea1i <\/b>l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00ed v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u1ea1o ra kh\u1ea3 n\u0103ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u00eau th\u1ee5 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c tr\u00ean c\u01a1 s\u1edf tho\u1ea3 m\u00e3n m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 th\u01b0\u01a1ng m\u1ea1i v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">B\u1ea3n ch\u1ea5t c\u1ee7a Marketing th\u01b0\u01a1ng m\u1ea1i<\/font><\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ee7a marketing th\u01b0\u01a1ng m\u1ea1i cu\u1ed1i c\u00f9ng v\u1eabn ph\u1ea3i l\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a doanh nghi\u1ec7p khi tham gia v\u00e0o qu\u00e1 tr\u00ecnh kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n<p>Nh\u01b0ng, m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp c\u1ee7a marketing th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t \u0111\u1ec3 ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u00e0 qua \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn.<\/p>\n<p>Kinh doanh trong \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng ph\u1ea3i ch\u1ea5p nh\u1eadn r\u1ee7i ro. Kh\u1ea3 n\u0103ng kh\u00f4ng ti\u00eau th\u1ee5 (b\u00e1n) \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m lu\u00f4n lu\u00f4n x\u1ea3y ra v\u00e0 th\u00f4ng th\u01b0\u1eddng l\u00e0 r\u1ea5t l\u1edbn.\u00a0<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p may \u1edf t\u1eebng th\u01b0\u01a1ng v\u1ee5, nh\u01b0ng x\u00e9t trong t\u1ed5ng th\u1ec3 &#8211; nhu th\u1ef1c ti\u1ec5n \u0111\u00e3 ch\u1ee9ng minh \u2013 hi\u1ec3m ho\u1ea1 ph\u00e1 s\u1ea3n lu\u00f4n xu\u1ea5t hi\u1ec7n khi m\u00e0 &#8220;b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y nguy hi\u1ec3m ch\u1ebft ng\u01b0\u1eddi&#8221;.\u00a0<\/p>\n<p>Marketing th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n l\u00e0 \u0111\u1ec3 nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<p>Ng\u01b0\u1eddi ta \u0111\u00e3 t\u1eebng \u0111\u01b0a ra v\u00e0 \u1ee9ng d\u1ee5ng nhi\u1ec1u c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 ho\u00e0n thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i. Nh\u01b0ng, tr\u01b0\u1edbc khi c\u00f3 h\u1ec7 th\u1ed1ng l\u00ed thuy\u1ebft marketing th\u01b0\u01a1ng m\u1ea1i, c\u00e1c c\u00e1ch th\u1ee9c \u0111\u00f3 ch\u01b0a th\u1eadt s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a th\u1ef1c ti\u1ec5n kinh doanh.<\/p>\n<p>Th\u1ef1c ch\u1ea5t c\u1ee7a marketing th\u01b0\u01a1ng m\u1ea1i l\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i cho ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n m\u1edbi c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i v\u1ecb tr\u00ed c\u1ee7a nh\u00e0 kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng trong ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf.\u00a0<\/p>\n<p>T\u1eeb \u0111\u00f3, s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 v\u00e0 khoa h\u1ecdc quan \u0111i\u1ec3m l\u00ed thuy\u1ebft hi\u1ec7n \u0111\u1ea1i v\u1ec1 t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n tr\u1ecb kinh doanh trong qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing th\u01b0\u01a1ng m\u1ea1i, Ch\u1ee7 bi\u00ean PGS. TS. Nguy\u1ec5n Xu\u00e2n Quang, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, 2007)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Marketing th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Trade Marketing) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00ed v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u1ea1o ra kh\u1ea3 n\u0103ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u00eau th\u1ee5 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35865"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35865"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35865\/revisions"}],"predecessor-version":[{"id":68588,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35865\/revisions\/68588"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}