{"id":35867,"date":"2023-12-08T11:26:38","date_gmt":"2023-12-08T11:26:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thong-tin-thuong-mai-infomercial-la-gi.html"},"modified":"2023-12-23T21:01:23","modified_gmt":"2023-12-23T14:01:23","slug":"thong-tin-thuong-mai-infomercial-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thong-tin-thuong-mai-infomercial-la-gi.html","title":{"rendered":"Th\u00f4ng tin th\u01b0\u01a1ng m\u1ea1i (Infomercial) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode noCaption\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"NLPlaceholderShow\">\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Infomercial\u00a0<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Infomercial <\/b>c\u00f3 th\u1ec3 t\u1ea1m d\u1ecbch l\u00e0 <b>th\u00f4ng tin th\u01b0\u01a1ng m\u1ea1i<\/b>.\u00a0<\/p>\n<p><b>Infomercial<\/b> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean TV cung c\u1ea5p th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t trong th\u1eddi gian d\u00e0i, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9c l\u1eadp \u0111\u1ec3 chi\u00eau h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u1edbi l\u1eddi\u00a0k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.\u00a0<\/p>\n<p>Infomercial kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng v\u00ec ch\u00fang t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n v\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n trong ch\u01b0\u01a1ng tr\u00ecnh. Do \u0111\u00f3, infomercial c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y chi ti\u1ebft h\u01a1n v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. M\u1ee5c \u0111\u00edch c\u1ee7a infomercial l\u00e0 \u0111\u1ec3 g\u1ee3i \u00fd ng\u01b0\u1eddi xem g\u1ecdi \u0111\u1ebfn s\u1ed1 \u0111i\u1ec7n tho\u1ea1i mi\u1ec5n ph\u00ed ho\u1eb7c truy c\u1eadp trang web \u0111\u1ec3 mua h\u00e0ng.\u00a0<\/p>\n<p>\u01afu \u0111i\u1ec3m c\u1ee7a infomercial cho c\u00e1c c\u00f4ng ty l\u00e0 c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, tr\u00ecnh b\u00e0y c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng thuy\u1ebft ph\u1ee5c.\u00a0<\/p>\n<p>Thu\u1eadt ng\u1eef infomercial l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai t\u1eeb &#8220;information&#8221; (th\u00f4ng tin) v\u00e0 &#8220;commercial&#8221; (th\u01b0\u01a1ng m\u1ea1i). Tuy nhi\u00ean, \u1edf ch\u00e2u \u00c2u, ch\u00fang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 paid\u00a0programming (ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed) ho\u1eb7c teleshopping (mua s\u1eafm qua TV).<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Infomercial<\/font><\/h3>\n<p><b>Infomercial<\/b>\u00a0l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c d\u00e0i h\u1ea1n \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch l\u00f4i k\u00e9o \u0111i\u1ec3m nh\u00ecn ho\u1eb7c s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi xem. Infomercial th\u01b0\u1eddng hi\u1ec3n th\u1ecb s\u1ed1 \u0111i\u1ec7n tho\u1ea1i g\u1ecdi mi\u1ec5n ph\u00ed v\u00e0 k\u00eau g\u1ecdi ng\u01b0\u1eddi xem &#8220;g\u1ecdi ngay&#8221; hay &#8220;nh\u00e0 cung c\u1ea5p \u0111ang \u0111\u1ee3i b\u1ea1n&#8221; cho nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 &#8220;\u01b0u \u0111\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n&#8221;.<\/p>\n<p>Infomercial c\u00f3 th\u1ec3 ch\u1ea1y d\u01b0\u1edbi d\u1ea1ng video tr\u1ef1c tuy\u1ebfn ho\u1eb7c trong th\u1eddi gian xem ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh. Trong b\u1ea5t k\u00ec \u0111\u1ecbnh d\u1ea1ng n\u00e0o, m\u1ed9t infomercial s\u1ebd ch\u1ee9a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1ng nh\u01b0 khuy\u1ebfn kh\u00edch mua h\u00e0ng ngay l\u1eadp t\u1ee9c.\u00a0<\/p>\n<p>Infomercial c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea1y trong c\u00e1c ph\u00e2n \u0111o\u1ea1n ng\u1eafn ho\u1eb7c d\u00e0i. M\u1ed9t infomercial ng\u1eafn th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb 2 \u0111\u1ebfn 4 ph\u00fat v\u00e0 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o th\u01b0\u1eddng xuy\u00ean, \u0111\u1ed9c l\u1eadp cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/p>\n<p>C\u00e1c infomercial d\u1ea1ng d\u00e0i c\u00f3 th\u1ec3 chi\u1ebfm c\u00e1c khung th\u1eddi gian d\u00e0i n\u1eeda gi\u1edd ho\u1eb7c m\u1ed9t gi\u1edd v\u00e0 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng trong c\u00e1c th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh v\u00e0o \u0111\u00eam mu\u1ed9n (t\u1eeb 2 gi\u1edd s\u00e1ng \u0111\u1ebfn 6 gi\u1edd s\u00e1ng). Infomercial th\u01b0\u1eddng chi\u1ebfm kho\u1ea3ng th\u1eddi gian ch\u1ebft khi c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh ng\u01b0ng ph\u00e1t s\u00f3ng.\u00a0<\/p>\n<p>Infomercial hay xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh trong gi\u1edd th\u1ea5p \u0111i\u1ec3m, th\u01b0\u1eddng l\u00e0 v\u00e0o \u0111\u00eam khuya ho\u1eb7c s\u00e1ng s\u1edbm. Gi\u00e1 qu\u1ea3ng c\u00e1o trong nh\u1eefng khung gi\u1edd n\u00e0y th\u1ea5p h\u01a1n so v\u1edbi ban ng\u00e0y, cho ph\u00e9p c\u00e1c c\u00f4ng ty mua \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian h\u01a1n m\u1ee9c h\u1ecd c\u00f3 th\u1ec3 n\u1ebfu qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng.\u00a0<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh ki\u1ebfm thu nh\u1eadp t\u1eeb infomercial, gi\u00fap b\u00f9 \u0111\u1eafp s\u1ef1 thi\u1ebfu h\u1ee5t doanh thu qu\u1ea3ng c\u00e1o \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trong gi\u1edd th\u1ea5p \u0111i\u1ec3m.\u00a0<\/p>\n<p>(Theo <i>Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Infomercial l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean TV cung c\u1ea5p th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t trong th\u1eddi gian d\u00e0i, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9c l\u1eadp \u0111\u1ec3 chi\u00eau h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u1edbi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35867"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35867"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35867\/revisions"}],"predecessor-version":[{"id":68589,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35867\/revisions\/68589"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}