{"id":35869,"date":"2023-12-08T11:26:46","date_gmt":"2023-12-08T11:26:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bai-bao-thuong-mai-advertorial-la-gi-yeu-cau-ve-bai-bao-thuong-mai.html"},"modified":"2023-12-23T21:01:23","modified_gmt":"2023-12-23T14:01:23","slug":"bai-bao-thuong-mai-advertorial-la-gi-yeu-cau-ve-bai-bao-thuong-mai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bai-bao-thuong-mai-advertorial-la-gi-yeu-cau-ve-bai-bao-thuong-mai.html","title":{"rendered":"B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i (Advertorial) l\u00e0 g\u00ec? Y\u00eau c\u1ea7u v\u1ec1 b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i"},"content":{"rendered":"
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\n<\/figcaption><\/figure>\n

B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/b> trong ti\u1ebfng Anh l\u00e0 advertorial<\/b>.<\/p>\n

B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i <\/b>l\u00e0 c\u00e1c b\u00e0i vi\u1ebft trong t\u1ea1p ch\u00ed, b\u00e1o gi\u1ea5y ho\u1eb7c b\u00e1o \u0111i\u1ec7n t\u1eed c\u00f3 n\u1ed9i dung gi\u1ed1ng b\u00e0i b\u00e1o c\u1ee7a c\u00e1c \u1ea5n ph\u1ea9m \u0111\u00f3 nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.\u00a0<\/p>\n

N\u1ed9i dung c\u1ee7a b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng c\u00f3 c\u1ea3m gi\u00e1c c\u1ee7a m\u1ed9t b\u00e0i x\u00e3 lu\u1eadn \u1edf ch\u1ed7 n\u00f3 \u0111\u01b0a ra \u00fd ki\u1ebfn, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 b\u00e1o c\u00e1o v\u1ec1 xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m ho\u1eb7c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng video tr\u00ean c\u00e1c trang web.\u00a0<\/p>\n

Thu\u1eadt ng\u1eef “advertorial” l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai t\u1eeb “advertisement” (qu\u1ea3ng c\u00e1o) v\u00e0 “editorial” (b\u00e0i x\u00e3 lu\u1eadn).<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/font><\/b><\/h3>\n

B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/b> r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn ch\u00fang v\u00e0 \u0111\u1ecdc ch\u00fang nhi\u1ec1u h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i c\u0169ng cung c\u1ea5p c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a v\u00e0o m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 l\u01b0\u1ee3ng th\u00f4ng tin v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, th\u01b0\u1eddng n\u1eb7ng v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 b\u1ecf qua c\u00e2u ch\u1eef.\u00a0<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Contently cho th\u1ea5y c\u00f3 2\/3 \u0111\u1ed9c gi\u1ea3 c\u1ea3m th\u1ea5y h\u1ecd b\u1ecb l\u1eeba d\u1ed1i khi h\u1ecd nh\u1eadn ra r\u1eb1ng m\u1ed9t b\u00e0i b\u00e1o ho\u1eb7c video m\u00e0 h\u1ecd xem \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, m\u1ed1i e ng\u1ea1i c\u1ee7a b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i l\u00e0 ch\u00fang c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t l\u00f2ng tin c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ed9c gi\u1ea3.<\/p>\n

Nhi\u1ec1u b\u00e0i vi\u1ebft gi\u00fap ch\u1ec9 ra r\u1eb1ng th\u1ebf n\u00e0o l\u00e0 m\u1ed9t b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 gi\u00fap \u0111\u1ed9c gi\u1ea3 tr\u00e1nh hi\u1ec3u nh\u1ea7m. B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i s\u1ebd xu\u1ea5t hi\u1ec7n c\u00f9ng v\u1edbi n\u1ed9i dung th\u00f4ng th\u01b0\u1eddng c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n l\u00e0 “\u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3” (sponsored) ho\u1eb7c “ph\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t”.<\/p>\n

Y\u00eau c\u1ea7u v\u1ec1 b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i\u00a0<\/font><\/h3>\n

C\u0169ng nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, khi c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, h\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u00f3 gi\u1ecdng \u0111i\u1ec7u v\u00e0 n\u1ed9i d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ed9c gi\u1ea3. M\u1ed9t qu\u1ea3ng c\u00e1o trong m\u1ed9t t\u1ea1p ch\u00ed v\u0103n h\u1ecdc m\u00e0 \u0111\u1ed9c gi\u1ea3 ch\u1ee7 y\u1ebfu l\u00e0 sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc n\u00ean \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi m\u1ed9t gi\u1ecdng \u0111i\u1ec7u kh\u00e1c v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o trong m\u1ed9t t\u1ea1p ch\u00ed tin \u0111\u1ed3n v\u1ec1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 \u0111\u1ea1i ch\u00fang.\u00a0<\/p>\n

N\u1ed9i dung c\u1ee7a b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung bi\u00ean t\u1eadp c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n v\u1ec1 phong c\u00e1ch, v\u00ed d\u1ee5: c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1, c\u00e1ch s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef, c\u00e1ch s\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh kh\u00e1c. B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u truy\u1ec7n, l\u00ed t\u01b0\u1edfng h\u01a1n c\u1ea3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt – d\u1ef1a tr\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c n\u1ed7i s\u1ee3 c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 sau \u0111\u00f3 m\u00f4 t\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/p>\n

B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i<\/b> s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c nh\u1eadn \u0111\u1ecbnh tr\u00ean v\u1edbi s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, k\u1ebft qu\u1ea3 ki\u1ec3m tra ho\u1eb7c c\u00e1c s\u1ef1 vi\u1ec7c c\u00f3 li\u00ean quan. B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i th\u01b0\u1eddng k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t l\u1eddi\u00a0k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u00a0nh\u1eb1m \u0111\u01b0a th\u00f4ng tin \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/p>\n

N\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/i> ho\u1eb7c marketing n\u1ed9i dung<\/i> (content marketing), tr\u00e1i ng\u01b0\u1ee3c v\u1edbi b\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i, ch\u00fang kh\u00f4ng ch\u1ee9a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, m\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u00e0i b\u00e1o th\u01b0\u01a1ng m\u1ea1i (ti\u1ebfng Anh: Advertorial) l\u00e0 c\u00e1c b\u00e0i vi\u1ebft trong t\u1ea1p ch\u00ed, b\u00e1o gi\u1ea5y ho\u1eb7c b\u00e1o \u0111i\u1ec7n t\u1eed c\u00f3 n\u1ed9i dung gi\u1ed1ng b\u00e0i b\u00e1o c\u1ee7a c\u00e1c \u1ea5n ph\u1ea9m \u0111\u00f3 nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35869"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35869"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35869\/revisions"}],"predecessor-version":[{"id":68590,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35869\/revisions\/68590"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}