{"id":35871,"date":"2023-12-08T11:26:55","date_gmt":"2023-12-08T11:26:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bo-tai-lieu-danh-cho-bao-chi-media-kit-press-kit-la-gi-vai-tro-va-cac-yeu-to-can-co.html"},"modified":"2023-12-23T21:01:23","modified_gmt":"2023-12-23T14:01:23","slug":"bo-tai-lieu-danh-cho-bao-chi-media-kit-press-kit-la-gi-vai-tro-va-cac-yeu-to-can-co","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bo-tai-lieu-danh-cho-bao-chi-media-kit-press-kit-la-gi-vai-tro-va-cac-yeu-to-can-co.html","title":{"rendered":"B\u1ed9 t\u00e0i li\u1ec7u d\u00e0nh cho b\u00e1o ch\u00ed (Media Kit\/Press Kit) l\u00e0 g\u00ec? Vai tr\u00f2 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Eventplanner.tv<\/p>\n<\/figcaption><\/figure>\n

Media kit<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Media kit<\/b> hay press kit<\/b> t\u1ea1m d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 b\u1ed9 t\u00e0i li\u1ec7u d\u00e0nh cho b\u00e1o ch\u00ed<\/b>.<\/p>\n

Media kit<\/b> l\u00e0 m\u1ed9t b\u1ed9 t\u00e0i li\u1ec7u v\u1ec1 doanh nghi\u1ec7p nh\u1eb1m cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean cho ph\u00f3ng vi\u00ean v\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. B\u1ed9 media kit l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 PR c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng nh\u01b0 qu\u1ea3ng c\u00e1o vi\u1ec7c ra m\u1eaft c\u00f4ng ty m\u1edbi, th\u00fac \u0111\u1ea9y ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi,…<\/p>\n

B\u1ed9 media kit mang l\u1ea1i cho doanh nghi\u1ec7p c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd theo c\u00e1ch m\u00e0 h\u1ecd mong mu\u1ed1n, v\u00e0 nh\u00e2n vi\u00ean c\u0169ng kh\u00f4ng ph\u1ea3i t\u1ed1n th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u1ef1 m\u1ed9t c\u00e1ch l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a b\u1ed9 media kit<\/font><\/h3>\n

M\u1ed9t b\u1ed9 media kit<\/b> th\u00f4ng th\u01b0\u1eddng n\u00ean gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u qu\u1ea3ng c\u00e1o v\u00e0 nhu c\u1ea7u truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin c\u1ee7a lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang l\u00e0m ch\u1ee7. M\u1ed9t b\u1ed9 media kit n\u00ean th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, \u0111i k\u00e8m v\u1edbi nhi\u1ec1u th\u00f4ng tin v\u00e0 ph\u1ea3i d\u1ec5 hi\u1ec3u.\u00a0<\/p>\n

N\u00f3 s\u1ebd truy\u1ec1n \u0111\u1ea1t th\u1ee9 m\u00e0 ng\u01b0\u1eddi kh\u00e1c c\u1ea7n bi\u1ebft v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong m\u1ed9t t\u1ed5ng th\u1ec3 g\u1ecdn g\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi b\u1ea5t k\u00ec ai.<\/p>\n

M\u1ed9t b\u1ed9 media kit c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 m\u1ed9t trang tr\u00ean website c\u1ee7a c\u00f4ng ty ho\u1eb7c ph\u1ee9c t\u1ea1p nh\u01b0 m\u1ed9t g\u00f3i th\u00f4ng tin v\u00e0 m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn c\u00e1c \u0111\u01a1n v\u1ecb l\u00e0m truy\u1ec1n th\u00f4ng.\u00a0<\/p>\n

B\u1ed9 medit kit th\u00f4ng th\u01b0\u1eddng cung c\u1ea5p t\u00ean ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty, ch\u1ee9c v\u1ee5 v\u00e0 ti\u1ec3u s\u1eed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng nh\u1ea5t trong c\u00f4ng ty; th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a c\u00f4ng ty; h\u00ecnh \u1ea3nh; v\u00e0 b\u1ea5t c\u1ee9 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0o c\u00f4ng ty \u0111\u00e3 vi\u1ebft v\u1ec1 ch\u00ednh h\u1ecd.\u00a0<\/p>\n

B\u1ed9 media kit c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 cho c\u00e1c ph\u00f3ng vi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u1ea7n t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin ho\u1eb7c mu\u1ed1n ph\u1ecfng v\u1ea5n ai \u0111\u00f3 t\u1ea1i c\u00f4ng ty.\u00a0<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 n\u00ean c\u00f3 trong m\u1ed9t b\u1ed9 media kit<\/font><\/h3>\n

Cung c\u1ea5p t\u1ed5ng quan v\u1ec1 Doanh nghi\u1ec7p\/C\u00f4ng ty:<\/i> c\u00e1c th\u00f4ng tin bao g\u1ed3m t\u00ean ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty, ch\u1ee9c v\u1ee5 v\u00e0 ti\u1ec3u s\u1eed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng nh\u1ea5t trong c\u00f4ng ty; th\u00f4ng tin v\u1ec1 l\u1ecbch s\u1eed v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a c\u00f4ng ty,… Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh kh\u00f3 hi\u1ec3u v\u00e0 n\u00ean l\u00e0m n\u00f3 \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

M\u1ed9t s\u1ed1 li\u00ean l\u1ea1c truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p<\/i>: c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t li\u00ean l\u1ea1c d\u00e0nh ri\u00eang cho gi\u1edbi truy\u1ec1n th\u00f4ng ho\u1eb7c b\u1ea5t k\u00ec ai trong c\u00f4ng ty ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 vi\u1ec7c li\u00ean l\u1ea1c th\u00f4ng tin h\u00e0ng ng\u00e0y. N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng, h\u00e3y \u0111\u1ea3m b\u1ea3o bao g\u1ed3m th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u00e0 x\u00e1c minh r\u1eb1ng th\u00f4ng tin \u0111\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u00f3ng vi\u00ean v\u00e0 c\u00e1c c\u01a1 quan truy\u1ec1n th\u00f4ng lu\u00f4n d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n.<\/p>\n

Gi\u1edbi thi\u1ec7u th\u00f4ng tin S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty:<\/i> N\u1ebfu doanh nghi\u1ec7p \u0111ang cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m, th\u00ec \u0111\u00ednh k\u00e8m th\u00f4ng tin n\u00e0y l\u00e0 ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, h\u00e3y gi\u1eef n\u00f3 \u1edf m\u1ee9c c\u01a1 b\u1ea3n v\u00e0 \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd nghe n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. Gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

C\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng c\u00f3 s\u1eb5n:<\/i> Khi xu\u1ea5t b\u1ea3n b\u1ea5t k\u1ec3 \u1ea5n ph\u1ea9m n\u00e0o v\u1ec1 b\u1ea1n, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ebd mu\u1ed1n c\u00f3 \u00edt nh\u1ea5t m\u1ed9t t\u1ea5m \u1ea3nh \u0111\u1ec3 \u0111i c\u00f9ng v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd. \u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n v\u00e0 h\u00e3y cho n\u00f3 m\u1ed9t c\u01a1 h\u1ed9i. Bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, v\u0103n ph\u00f2ng, nh\u00e2n vi\u00ean,… l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o.\u00a0<\/p>\n

L\u00e0m n\u1ed5i b\u1eadt c\u00e1c nh\u1eadn x\u00e9t h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/i> nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, nh\u01b0ng bao g\u1ed3m c\u00e1c kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u00e3 l\u00e0m vi\u1ec7c cho\/ v\u1edbi ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 c\u00f3 th\u1ec3 d\u00f9ng s\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ec3 ti\u1ebfn xa h\u01a1n n\u1eefa. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c ph\u00f3ng vi\u00ean nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng c\u00f4ng ty kh\u00e1c. H\u00e3y cung c\u1ea5p th\u00eam c\u00e1c t\u00e0i nguy\u00ean \u0111\u1ec3 li\u00ean l\u1ea1c kh\u00e1c n\u1ebfu nh\u01b0 h\u1ecd m\u1edf r\u1ed9ng ph\u1ea1m vi ph\u1ee7 s\u00f3ng cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

Nh\u1eefng l\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u1edbn:<\/i> N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u01b0a v\u00e0o c\u00e1c clip truy\u1ec1n th\u00f4ng v\u00e0 cho th\u1ea5y nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 n\u00f3i v\u1ec1 b\u1ea1n, s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Cung c\u1ea5p c\u00e1c\u00a0<\/i>th\u00f4ng c\u00e1o b\u00e1o ch\u00ed<\/i>\u00a0tr\u01b0\u1edbc \u0111\u00f3:<\/i> B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng m\u1ecdi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u00e3 t\u1eebng vi\u1ebft ho\u1eb7c m\u1ecdi tin t\u1ee9c \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, m\u00e0 h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin c\u00f3 li\u00ean quan v\u00e0 g\u1ea7n nh\u1ea5t. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft s\u1ef1 \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c quan tr\u1ecdng v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n, c\u00e1c v\u1ee5 mua l\u1ea1i l\u1edbn ho\u1eb7c b\u1ea5t k\u00ec th\u00f4ng b\u00e1o quan tr\u1ecdng n\u00e0o kh\u00e1c.<\/p>\n

L\u1eddi\u00a0<\/i>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/i>\u00a0(Call to Action):<\/i> L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00edch ph\u00f3ng vi\u00ean \u0111\u00f3 li\u00ean h\u1ec7 v\u1edbi b\u1ea1n sau khi h\u1ecd \u0111\u00e3 \u0111\u1ecdc xong v\u00e0 tham kh\u1ea3o Media Kit c\u1ee7a b\u1ea1n. B\u1ed9 Media Kit c\u1ee7a b\u1ea1n ph\u1ea3i cung c\u1ea5p cho h\u1ecd \u0111\u1ee7 c\u00e1c th\u00f4ng tin \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 mong mu\u1ed1n li\u00ean l\u1ea1c v\u1edbi b\u1ea1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia,\u00a0Brenda Barron<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Media kit l\u00e0 m\u1ed9t b\u1ed9 t\u00e0i li\u1ec7u v\u1ec1 doanh nghi\u1ec7p nh\u1eb1m cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean cho ph\u00f3ng vi\u00ean v\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35871"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35871"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35871\/revisions"}],"predecessor-version":[{"id":68591,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35871\/revisions\/68591"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}