{"id":35873,"date":"2023-12-08T11:27:06","date_gmt":"2023-12-08T11:27:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-lanchester-lanchester-strategy-la-gi.html"},"modified":"2023-12-23T21:01:23","modified_gmt":"2023-12-23T14:01:23","slug":"chien-luoc-lanchester-lanchester-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-lanchester-lanchester-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Lanchester (Lanchester Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c Lanchester\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Lanchester <\/b>trong ti\u1ebfng Anh l\u00e0 Lanchester Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Lanchester <\/i>l\u00e0 k\u1ebf ho\u1ea1ch chi\u1ebfn \u0111\u1ea5u \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u00e2n s\u1ef1. Trong kinh doanh, chi\u1ebfn l\u01b0\u1ee3c Lanchester l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ch\u1ee7 y\u1ebfu nh\u1eb1m gi\u00fap doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0<\/p>\n

Trong chi\u1ebfn tranh, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ee9c m\u1ea1nh t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c \u0111\u1ed9i qu\u00e2n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n k\u1ebb th\u1eafng v\u00e0 k\u1ebb thua.\u00a0<\/p>\n

Trong kinh doanh, chi\u1ebfn l\u01b0\u1ee3c Lanchester<\/i> h\u01b0\u1edbng d\u1eabn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1eb7c doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1edbi, d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch v\u1ec1 t\u01b0\u01a1ng quan s\u1ee9c m\u1ea1nh, nh\u1eb1m t\u00ecm ra th\u1ecb tr\u01b0\u1eddng d\u1ec5 th\u00e2m nh\u1eadp nh\u1ea5t.<\/p>\n

Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Lanchester\u00a0<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c Lanchester<\/i> l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a chi\u1ebfn thu\u1eadt chia-c\u1eaft-v\u00e0-chinh-ph\u1ee5c, cho ph\u00e9p k\u1ebb s\u1eed d\u1ee5ng n\u00f3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c chi\u1ebfn thu\u1eadt c\u1ef1c k\u00ec kh\u00f3 kh\u0103n.<\/p>\n

N\u1ebfu m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf mu\u1ed1n tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang b\u1ecb th\u1ed1ng tr\u1ecb b\u1edfi m\u1ed9t c\u00f4ng ty \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c di\u1ec7n s\u1ebd g\u1eb7p th\u1ea5t b\u1ea1i.\u00a0<\/p>\n

Theo chi\u1ebfn l\u01b0\u1ee3c Lanchester<\/i>, c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ph\u00e1 h\u1ecfng th\u1ebf \u0111\u1ed9c quy\u1ec1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1eb7t theo t\u00ean c\u1ee7a k\u0129 s\u01b0 qu\u00e2n \u0111\u1ed9i Anh Frederick W. Lanchester. Sau Chi\u1ebfn tranh Th\u1ebf gi\u1edbi Th\u1ee9 hai, chuy\u00ean gia qu\u1ea3n l\u00ed ch\u1ea5t l\u01b0\u1ee3ng n\u1ed5i ti\u1ebfng Edward Deming \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c qui lu\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Lanchester <\/i>du nh\u1eadp v\u00e0o Nh\u1eadt B\u1ea3n v\u00e0o nh\u1eefng n\u0103m 1950 v\u00e0 \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn b\u1edfi nh\u00e0 t\u01b0 v\u1ea5n Nobuo Taoka v\u00e0o nh\u1eefng n\u0103m 1960. Sau \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c Lanchester <\/i>ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n.\u00a0<\/p>\n

Canon l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t v\u1edbi Xerox nh\u1eb1m th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e1y photocopy to\u00e0n c\u1ea7u trong nh\u1eefng n\u0103m 1970 v\u00e0 1980.<\/p>\n

(Theo: Investopedia)<\/i><\/p>\n

C\u00e1c qui lu\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Lanchester\u00a0<\/font><\/h4>\n

1. N\u1ebfu c\u00f3 hai \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n c\u00f3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ecb tr\u01b0\u1eddng h\u01a1n, th\u00ec \u0111\u1ed1i th\u1ee7 l\u1edbn s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 nh\u1ecf. Do \u0111\u00f3, \u0111\u1ed1i th\u1ee7 l\u1edbn ch\u1ec9 c\u1ea7n ti\u1ebfn h\u00e0nh chi\u1ebfn d\u1ecbch c\u1ea1nh tranh mang t\u00ednh duy tr\u00ec v\u00e0 b\u1ea3o to\u00e0n.<\/p>\n

2. N\u1ebfu c\u00f3 hai \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n c\u00f3 \u00edt t\u00e0i nguy\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ecb tr\u01b0\u1eddng th\u1ea5p h\u01a1n, th\u00ec \u0111\u1ed1i th\u1ee7 l\u1edbn s\u1ebd thua \u0111\u1ed1i th\u1ee7 nh\u1ecf. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u1ed1i th\u1ee7 l\u1edbn n\u00ean c\u1ea1nh tranh \u1edf l\u0129nh v\u1ef1c kh\u00e1c (t\u1ee9c l\u00e0 trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 m\u1ea1nh h\u01a1n kh\u00f4ng tham gia).<\/p>\n

3. L\u1ef1c l\u01b0\u1ee3ng y\u1ebfu h\u01a1n n\u00ean c\u1ea1nh tranh tr\u00ean m\u1ed9t m\u1eb7t tr\u1eadn h\u1eb9p, gi\u00e0nh gi\u1eadt th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh.<\/p>\n

4. L\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh h\u01a1n n\u00ean sao ch\u00e9p chi\u1ebfn thu\u1eadt c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 gi\u1ea3m l\u1ee3i th\u1ebf c\u1ee7a ch\u00fang. Ngo\u00e0i ra, l\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh h\u01a1n n\u00ean c\u1ea1nh tranh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 t\u00e0i nguy\u00ean v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a n\u00f3 s\u1ebd \u0111\u1ea9y \u0111\u1ed1i th\u1ee7 v\u00e0o b\u1edd v\u1ef1c.<\/p>\n

5. N\u1ebfu hai k\u1ebb c\u1ea1nh tranh c\u00f3 s\u1ee9c m\u1ea1nh ngang nhau, \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng, m\u1ed9t b\u00ean c\u1ea7n ph\u1ea3i \u00e1p \u0111\u1ea3o \u0111\u1ed1i th\u1ee7 c\u1ee7a n\u00f3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0o th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng, t\u1ea1i th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m n\u00f3 l\u1ef1a ch\u1ecdn.<\/p>\n

(Tham kh\u1ea3o: investinganswers.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c Lanchester (ti\u1ebfng Anh: Lanchester Strategy) trong kinh doanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1edbi cho c\u1ea3 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35873"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35873"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35873\/revisions"}],"predecessor-version":[{"id":68592,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35873\/revisions\/68592"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}