{"id":35881,"date":"2023-12-08T11:27:50","date_gmt":"2023-12-08T11:27:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-song-trung-la-gi-ung-dung-trong-thoi-du-lieu-lon.html"},"modified":"2023-12-23T21:01:24","modified_gmt":"2023-12-23T14:01:24","slug":"phuong-phap-song-trung-la-gi-ung-dung-trong-thoi-du-lieu-lon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-song-trung-la-gi-ung-dung-trong-thoi-du-lieu-lon.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong th\u1eddi d\u1eef li\u1ec7u l\u1edbn"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

Ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng trong marketing<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng<\/b> trong marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1c h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1.<\/p>\n

Hi\u1ec3u v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng<\/font><\/h3>\n

N\u0103m 2003, nh\u00e0 th\u1ed1ng k\u00ea Nate Silver gi\u1edbi thi\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi, \u00f4ng g\u1ecdi l\u00e0 PECOTA, \u0111\u1ec3 ti\u00ean \u0111o\u00e1n th\u00e0nh t\u00edch c\u1ea7u th\u1ee7. Silver t\u00ecm ki\u1ebfm nh\u1eefng k\u1ebb song tr\u00f9ng – nh\u1eefng ng\u01b0\u1eddi gi\u1ed1ng c\u00e1c c\u1ea7u th\u1ee7 hi\u1ec7n t\u1ea1i.<\/p>\n

\u00d4ng x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u g\u1ed3m m\u1ecdi c\u1ea7u th\u1ee7 Major League Baseball, h\u01a1n 18,000 ng\u01b0\u1eddi, th\u00eam v\u00e0o \u0111\u00f3 m\u1ecdi d\u1eef li\u1ec7u v\u1ec1 c\u1ea7u th\u1ee7: chi\u1ec1u cao, tu\u1ed5i, v\u00e0 v\u1ecb tr\u00ed; c\u00e1c ch\u1ec9 s\u1ed1 thi \u0111\u1ea5u trong t\u1eebng n\u0103m… Sau \u0111\u00f3, t\u00ecm 20 c\u1ea7u th\u1ee7 tr\u00f4ng gi\u1ed1ng c\u1ea7u th\u1ee7 \u0111ang nghi\u00ean c\u1ee9u nh\u1ea5t cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 xem x\u00e9t s\u1ef1 nghi\u1ec7p nh\u1eefng ng\u01b0\u1eddi n\u00e0y ti\u1ebfn tri\u1ec3n th\u1ebf n\u00e0o.<\/p>\n

\u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, Silver \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1 b\u00e1o s\u1ef1 nghi\u1ec7p c\u1ee7a David Ortiz. Trong khi t\u1ea5t c\u1ea3 m\u1ecdi ch\u1ec9 s\u1ed1 \u0111\u1ec1u cho th\u1ea5y s\u1ef1 nghi\u1ec7p c\u1ee7a Ortiz \u0111ang t\u1ee5t d\u1ed1c kh\u00f4ng phanh v\u00e0 \u0111\u1ed9i Boston n\u00ean k\u1ebft th\u00fac h\u1ee3p \u0111\u1ed3ng v\u1edbi anh th\u00ec h\u01a1n, m\u00f4 h\u00ecnh song tr\u00f9ng c\u1ee7a Silver l\u1ea1i ph\u00e1t hi\u1ec7n ra r\u1eb1ng, nh\u1eefng ng\u01b0\u1eddi gi\u1ed1ng Ortiz nh\u1ea5t s\u1ebd c\u00f3 giai \u0111o\u1ea1n th\u1ee5t l\u00f9i. \u0110\u1ebfn kho\u1ea3ng g\u1ea7n 30 tu\u1ed5i th\u00ec s\u1ef1 nghi\u1ec7p l\u1ea1i t\u0103ng t\u1ed1c m\u1ea1nh.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng khuy\u00ean Boston n\u00ean ki\u00ean nh\u1eabn v\u1edbi Ortiz, v\u00e0 Boston \u0111\u00e3 l\u00e0m theo. B\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2010, Ortiz t\u1ecfa s\u00e1ng, v\u00e0 th\u01b0\u1eddng xuy\u00ean g\u00f3p m\u1eb7t \u1edf nh\u1eefng tr\u1eadn \u0111\u1ea5u cao nh\u1ea5t c\u1ee7a gi\u1ea3i \u0111\u1ea5u b\u00f3ng ch\u00e0y chuy\u00ean nghi\u1ec7p M\u1ef9. \u0110\u1ebfn tu\u1ed5i 37, th\u00e0nh t\u00edch c\u1ee7a Ortiz v\u1eabn khi\u1ebfn v\u00f4 s\u1ed1 c\u1ea7u th\u1ee7 kh\u00e1c ph\u1ea3i ng\u01b0\u1ee1ng m\u1ed9.<\/p>\n

\u1ee8ng d\u1ee5ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng trong marketing<\/font><\/h3>\n

– Th\u1ef1c ra, ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng \u0111\u00e3 xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng ng\u00e0nh c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ed3 s\u1ed9. M\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y m\u1ea1nh m\u1ebd v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t ch\u00ednh l\u00e0 Facebook Lookalike.<\/p>\n

– V\u1edbi m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n, Facebook s\u1ebd t\u00ecm ki\u1ebfm trong t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh, v\u00e0 t\u00ecm c\u00e1c song tr\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– N\u1ebfu 1000 kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u1ea7u h\u1ebft \u0111\u1ec1u l\u00e0 nam, tu\u1ed5i t\u1eeb 26 \u0111\u1ebfn 30, th\u00edch \u0111\u1ecdc s\u00e1ch, th\u00edch kinh doanh, \u1edf TP. H\u1ed3 Ch\u00ed Minh, t\u00ednh n\u0103ng Lookalike c\u1ee7a Facebook s\u1ebd nhanh ch\u00f3ng t\u00ecm cho b\u1ea1n 500.000 ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m r\u1ea5t gi\u1ed1ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n: c\u0169ng l\u00e0 nam gi\u1edbi, tu\u1ed5i c\u0169ng t\u1eeb 26 \u0111\u1ebfn 30, c\u0169ng th\u00edch \u0111\u1ecdc s\u00e1ch, th\u00edch kinh doanh, v\u00e0 \u1edf TP. H\u1ed3 Ch\u00ed Minh.<\/p>\n

– C\u0169ng theo ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng, nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 500.000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y c\u0169ng s\u1ebd c\u00f3 h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Do \u0111\u00f3, h\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

– T\u1ea5t c\u1ea3 nh\u1eefng v\u00ed d\u1ee5 tr\u00ean cho th\u1ea5y s\u1ee9c m\u1ea1nh kh\u1ee7ng khi\u1ebfp c\u1ee7a m\u1ed9t\u00a0d\u1eef li\u1ec7u l\u1edbn\u00a0v\u00e0 ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng: t\u1eeb d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9, ta c\u00f3 th\u1ec3 suy ra nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c. \u0110\u1eb7c \u0111i\u1ec3m h\u00e0nh vi c\u00e0ng tr\u00f9ng l\u1eb7p nhi\u1ec1u, kh\u1ea3 n\u0103ng c\u00e1c song tr\u00f9ng s\u1ebd c\u00f3 h\u00e0nh vi gi\u1ed1ng nhau trong t\u01b0\u01a1ng lai c\u00e0ng cao.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Ecoblader; M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i d\u1ed1i, Seth Stephens-Davidowitz; Lumahess)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p song tr\u00f9ng trong marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1c h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35881"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35881"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35881\/revisions"}],"predecessor-version":[{"id":68595,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35881\/revisions\/68595"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}