{"id":35883,"date":"2023-12-08T11:28:00","date_gmt":"2023-12-08T11:28:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hinh-anh-thuong-hieu-doppelganger-doppelganger-brand-image-la-gi.html"},"modified":"2023-12-08T11:28:00","modified_gmt":"2023-12-08T11:28:00","slug":"hinh-anh-thuong-hieu-doppelganger-doppelganger-brand-image-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hinh-anh-thuong-hieu-doppelganger-doppelganger-brand-image-la-gi.html","title":{"rendered":"H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger (Doppelganger Brand Image) l\u00e0 g\u00ec?"},"content":{"rendered":"
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\"H\u00ecnh<\/div>
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H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n

H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger (Doppelganger Brand Image)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger<\/b> trong ti\u1ebfng Anh l\u00e0 Doppelganger Brand Image<\/b>, th\u01b0\u1eddng vi\u1ebft t\u1eaft l\u00e0 DBI<\/b>.<\/p>\n

“Doppelganger”\u00a0<\/i>l\u00e0 m\u1ed9t t\u1eeb c\u00f3 g\u1ed1c xu\u1ea5t ph\u00e1t t\u1eeb ti\u1ebfng \u0110\u1ee9c ngh\u0129a l\u00e0 k\u1ebb song tr\u00f9ng, t\u1ee9c hai ng\u01b0\u1eddi c\u00f9ng t\u1ed3n t\u1ea1i, c\u00f3 ngo\u1ea1i h\u00ecnh gi\u1ed1ng nhau d\u00f9 ch\u1eb3ng c\u00f3 li\u00ean quan h\u1ecd h\u00e0ng g\u00ec.<\/p>\n

C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n gi\u1ea3 t\u01b0\u1edfng r\u1eb1ng ai c\u0169ng c\u00f3 m\u1ed9t “doppelganger” (ng\u01b0\u1eddi gi\u1ed1ng h\u1ec7t m\u00ecnh) tr\u00ean th\u1ebf gi\u1edbi n\u00e0y v\u00e0 n\u1ebfu t\u00ecnh c\u1edd b\u1ea1n g\u1eb7p \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u00f3, nh\u1eefng \u0111i\u1ec1u t\u1ed3i t\u1ec7 s\u1ebd x\u1ea3y ra v\u1edbi b\u1ea1n.<\/p>\n

H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger<\/b> l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n ti\u00eau c\u1ef1c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u truy\u1ec1n trong v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang do s\u1ef1 qu\u1ea3n l\u00ed l\u1ecfng l\u1ebbo c\u1ee7a c\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c blogger v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o quan \u0111i\u1ec3m.<\/p>\n

Hi\u1ec3u v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger\u00a0<\/font><\/h3>\n

– C\u00e1c c\u00f4ng ty lu\u00f4n n\u1ed7 l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t h\u1ecd v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ed5i th\u1ee7. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb x\u00fac c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch tuy\u00ean b\u1ed1 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u1ed7 l\u1ef1c cung c\u1ea5p nh\u1eefng g\u00ec t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

– N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 l\u00e0m \u0111\u00fang theo nh\u1eefng g\u00ec m\u00e0 n\u00f3 \u0111\u00e3 tuy\u00ean b\u1ed1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m h\u01a1n, trong khi th\u01b0\u01a1ng hi\u1ec7u g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c doanh thu t\u1ed1t h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu nh\u1eefng g\u00ec c\u00f4ng ty tuy\u00ean b\u1ed1 l\u00e0 kh\u00f4ng ch\u00e2n th\u1ef1c trong m\u1eaft m\u1ed9t s\u1ed1 ng\u01b0\u1eddi?<\/p>\n

– Khi \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u. H\u00ecnh \u1ea3nh m\u1edbi n\u00e0y kh\u00f4ng thu\u1ed9c quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a c\u00f4ng ty, th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, blog ho\u1eb7c th\u1eadm ch\u00ed ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 ph\u1ea3n \u0111\u1ed1i v\u00e0 l\u00e0m suy y\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u00f4ng ty \u0111\u1ed1i th\u1ee7 nh\u1eb1m \u0111\u00e1nh b\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng? T\u1ea5t nhi\u00ean r\u1ed3i!<\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u1ee7a Microsoft ch\u00ednh l\u00e0 chi\u1ebfn d\u1ecbch “I’m a PC”\u00a0d\u00e0nh cho\u00a0Windows 7. \u0110\u00e2y c\u0169ng l\u00e0 l\u1eddi \u0111\u00e1p tr\u1ea3 \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch “Get a Mac” c\u1ee7a Apple. Trong qu\u1ea3ng c\u00e1o n\u00e0y, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng n\u00f3i c\u00e2u “I’m a PC” k\u00e8m theo nh\u1eefng suy ngh\u0129 ng\u1eafn\u00a0g\u1ecdn\u00a0c\u1ee7a h\u1ecd v\u1ec1 c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i, qua \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng nh\u1eefng chi\u1ebfc m\u00e1y t\u00ednh kh\u00f4ng h\u1ec1 r\u1eadp khu\u00f4n hay nh\u00e0m ch\u00e1n, m\u00e0 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb \u00fd t\u01b0\u1edfng c\u1ee7a m\u1ed7i con ng\u01b0\u1eddi, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 n\u1ed5i ti\u1ebfng.<\/p>\n

\u0110\u1ec3 qu\u1ea3ng c\u00e1o cho Microsoft Office 365, Microsoft \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i h\u1ea1 th\u1ea5p \u0111\u1ed1i th\u1ee7 Google. Trong chu\u1ed7i qu\u1ea3ng c\u00e1o n\u00e0y, clip \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t ch\u00ednh l\u00e0 “Gmail Man” v\u00ec n\u00f3 \u0111\u00e3 ch\u1ec9 tr\u00edch r\u1eb1ng Gmail \u0111\u00e3 x\u00e2m ph\u1ea1m b\u00ed m\u1eadt th\u01b0 t\u00edn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Google, c\u00f2n\u00a0Microsoft Office 365 th\u00ec kh\u00f4ng nh\u01b0 th\u1ebf.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Medium; Genk)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Doppelganger (ti\u1ebfng Anh: Doppelganger Brand Image) l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n ti\u00eau c\u1ef1c v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u truy\u1ec1n trong v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35883"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35883"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35883\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}