{"id":35889,"date":"2023-12-08T11:28:26","date_gmt":"2023-12-08T11:28:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-van-dong-advocacy-advertising-la-gi-vi-du-ve-quang-cao-van-dong.html"},"modified":"2023-12-23T21:01:24","modified_gmt":"2023-12-23T14:01:24","slug":"quang-cao-van-dong-advocacy-advertising-la-gi-vi-du-ve-quang-cao-van-dong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-van-dong-advocacy-advertising-la-gi-vi-du-ve-quang-cao-van-dong.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng (Advocacy Advertising) l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/b> trong ti\u1ebfng Anh l\u00e0 Advocacy Advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/i>l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c nh\u00f3m t\u01b0 nh\u00e2n, nh\u1eb1m g\u00e2y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn d\u01b0 lu\u1eadn \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho m\u1ed9t \u0111\u1ed9ng c\u01a1 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.<\/p>\n

Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/i> th\u01b0\u1eddng kh\u00f4ng qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/i>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 th\u00f4ng qua t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, t\u1eadp \u0111o\u00e0n ho\u1eb7c c\u00e1c nh\u00f3m v\u1eadn \u0111\u1ed9ng t\u01b0. M\u1ed9t s\u1ed1 ch\u00ednh ph\u1ee7 y\u00eau c\u1ea7u c\u00e1c t\u1ed5 ch\u1ee9c tham gia qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/i> ph\u1ea3i n\u00eau r\u00f5 ngu\u1ed3n t\u00e0i tr\u1ee3.<\/p>\n

Hi\u1ec3u h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/i>th\u01b0\u1eddng s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan l\u1eabn nhau, nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, kinh t\u1ebf v\u00e0 ch\u00ednh tr\u1ecb.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t t\u1ed5 ch\u1ee9c mu\u1ed1n \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec1u tr\u1ecb ma t\u00fay cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm ngu\u1ed3n t\u00e0i tr\u1ee3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u00e0nh l\u1eadp m\u1ed9t trung t\u00e2m cai nghi\u1ec7n.<\/p>\n

Chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c ch\u00ednh tr\u1ecb n\u1ebfu m\u1ed9t \u1ee9ng c\u1eed vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng l\u00ean ti\u1ebfng lo ng\u1ea1i v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y; v\u00e0 t\u1ed5 ch\u1ee9c \u0111i\u1ec1u tr\u1ecb ma t\u00fay ch\u1ecdn c\u00e1ch \u1ee7ng h\u1ed9 m\u1ed9t \u1ee9ng c\u1eed vi\u00ean \u0111\u1ed1i l\u1eadp.<\/p>\n

Chi\u1ebfn d\u1ecbch c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tham gia qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/i>n\u1ebfu c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c ch\u00ednh s\u00e1ch s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u00eap; v\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t cho c\u00e1c d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t t\u00f2a nh\u00e0 m\u1edbi m\u00e0 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c khu v\u1ef1c l\u00e2n c\u1eadn; ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng d\u1eabn d\u1ea7u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng <\/i>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, \u1edf m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1, s\u1ef1 ra \u0111\u1eddi c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng theo ki\u1ec3u kinh t\u1ebf chia s\u1ebb nh\u01b0 Uber ho\u1eb7c Airbnb \u0111\u00e3 g\u00e2y ra xung \u0111\u1ed9t v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u1ea3m th\u1ea5y vi\u1ec7c kinh doanh b\u1ecb \u0111e d\u1ecda.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i c\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u00ecm c\u00e1ch ng\u0103n ch\u00fang kinh doanh b\u1eb1ng c\u00e1ch tr\u00edch d\u1eabn lu\u1eadt ph\u00e1p; y\u00eau c\u1ea7u ch\u00fang ph\u1ea3i tu\u00e2n th\u1ee7 theo c\u00f9ng m\u1ee9c \u0111\u1ed9 gi\u00e1m s\u00e1t v\u00e0 qui \u0111\u1ecbnh nh\u01b0 nh\u1eefng c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\u0110\u00e1p l\u1ea1i, c\u00e1c c\u00f4ng ty m\u1edbi n\u1ed5i th\u01b0\u1eddng kh\u1edfi x\u01b0\u1edbng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng<\/b> \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf h\u1ecd ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng; v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c c\u01a1 quan qu\u1ea3n l\u00ed c\u1ea5p cho h\u1ecd s\u1ef1 ch\u1ea5p thu\u1eadn h\u1ee3p ph\u00e1p \u0111\u1ec3 kinh doanh.<\/p>\n

M\u1eb7c d\u00f9 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y kh\u00f4ng nh\u1eb1m t\u0103ng doanh s\u1ed1 tr\u1ef1c ti\u1ebfp, m\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang l\u00e0 nh\u1eb1m mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c ho\u1eb7c gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n; v\u00e0 do \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

(Tham kh\u1ea3o: Advocacy Advertising,\u00a0investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o v\u1eadn \u0111\u1ed9ng (ti\u1ebfng Anh: Advocacy Advertising) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1c nh\u00f3m t\u01b0 nh\u00e2n, nh\u1eb1m g\u00e2y t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn d\u01b0 lu\u1eadn \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho m\u1ed9t \u0111\u1ed9ng c\u01a1 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35889"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35889"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35889\/revisions"}],"predecessor-version":[{"id":68598,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35889\/revisions\/68598"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}