{"id":35891,"date":"2023-12-08T11:28:38","date_gmt":"2023-12-08T11:28:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-len-lut-stealth-marketing-la-gi.html"},"modified":"2023-12-24T21:42:40","modified_gmt":"2023-12-24T14:42:40","slug":"marketing-len-lut-stealth-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-len-lut-stealth-marketing-la-gi.html","title":{"rendered":"Marketing l\u00e9n l\u00fat (Stealth Marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

Marketing l\u00e9n l\u00fat <\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing l\u00e9n l\u00fat <\/b>trong ti\u1ebfng Anh l\u00e0 Stealth Marketing<\/b>, ho\u1eb7c Undercover Marketing<\/b> ho\u1eb7c Buzz Marketing<\/b>.<\/p>\n

Marketing l\u00e9n l\u00fat <\/i>l\u00e0 k\u0129 thu\u1eadt marketing qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho m\u1ecdi ng\u01b0\u1eddi m\u00e0 th\u1eadm ch\u00ed h\u1ecd kh\u00f4ng nh\u1eadn ra. Nhi\u1ec1u ng\u01b0\u1eddi coi marketing l\u00e9n l\u00fat <\/i>l\u00e0 l\u1eeba \u0111\u1ea3o v\u00e0 phi \u0111\u1ea1o \u0111\u1ee9c, v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i v\u1edbi c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ch\u00fang. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1eadn ra \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, h\u1ecd kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i n\u1ebfu kh\u00f4ng mu\u1ed1n xem qu\u1ea3ng c\u00e1o.<\/p>\n

Tuy nhi\u00ean, nhi\u1ec1u chuy\u00ean gia tin r\u1eb1ng marketing l\u00e9n l\u00fat <\/i>l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eb5n s\u00e0ng n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i \u0111\u00f3. \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang M\u1ef9 \u0111\u00e3 ban h\u00e0nh c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c h\u00e0nh \u0111\u1ed9ng \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m g\u00e2y hi\u1ec3u l\u1ea7m, nh\u01b0ng m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c ti\u1ebfp t\u1ee5c ti\u1ebfn v\u00e0o ranh gi\u1edbi nh\u1eadp nh\u1eb1ng gi\u1eefa phi \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p n\u00e0y.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c marketing l\u00e9n l\u00fat<\/font><\/h3>\n

\u0110\u1ea1i di\u1ec7n b\u00ed m\u1eadt
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M\u1ed9t s\u1ed1 c\u00f4ng ty s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1i marketing l\u00e9n l\u00fat <\/i>g\u1ecdi l\u00e0 \u0111\u1ea1i di\u1ec7n b\u00ed m\u1eadt. Lo\u1ea1i marketing n\u00e0y s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi gi\u1ea3 v\u1edd \u0111ang l\u00e0m nh\u1eefng \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng, nh\u01b0ng th\u1ef1c ch\u1ea5t h\u1ecd \u0111ang qu\u1ea3ng b\u00e1 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m, v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cho \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng \u0111\u1ec3 tham gia c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd l\u00e0m vi\u1ec7c cho c\u00f4ng ty, ho\u1eb7c \u0111\u0103ng c\u00e1c \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng di\u1ec5n vi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n, d\u00f9 kh\u00f4ng n\u1ed5i ti\u1ebfng, \u0111\u00f3ng gi\u1ea3 l\u00e0m ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u1ec3 b\u1eaft chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi l\u1ea1, \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c t\u1ebf bao g\u1ed3m c\u00e1c di\u1ec5n vi\u00ean \u0111\u00f3ng gi\u1ea3 l\u00e0 kh\u00e1ch du l\u1ecbch nh\u1edd ng\u01b0\u1eddi l\u1ea1 ch\u1ee5p \u1ea3nh cho h\u1ecd, \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t m\u1eabu m\u00e1y \u1ea3nh tr\u00ean \u0111i\u1ec7n tho\u1ea1i m\u1edbi. Ngo\u00e0i ra, c\u00f3 nh\u1eefng video YouTube \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 v\u1ebb l\u00e0 ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u01b0ng th\u1ef1c s\u1ef1 l\u00e0 \u0111\u1ea1i di\u1ec7n \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00ed m\u1eadt r\u1ea5t c\u00f3 th\u1ec3 g\u00e2y ra ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i khi m\u1ecdi ng\u01b0\u1eddi ph\u00e1t hi\u1ec7n ra r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1ecb l\u1eeba b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 gi\u1ea3 v\u1edd gi\u00fap \u0111\u1ee1.<\/p>\n

Th\u00f4ng \u0111i\u1ec7p t\u00e1c \u0111\u1ed9ng v\u00e0o ti\u1ec1m th\u1ee9c<\/b><\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng \u0111i\u1ec7p t\u00e1c \u0111\u1ed9ng v\u00e0o ti\u1ec1m th\u1ee9c l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing l\u00e9n l\u00fat <\/i>kh\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n nh\u1eadn th\u1ee9c th\u01b0\u1eddng xuy\u00ean c\u1ee7a ng\u01b0\u1eddi th\u01b0\u1eddng.\u00a0<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft l\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh \u0111\u1ec3 ch\u00e8n c\u00e1c t\u1eeb v\u00e0 h\u00ecnh \u1ea3nh \u1ea9n kh\u00f4ng r\u00f5 r\u00e0ng ngay l\u1eadp t\u1ee9c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5 bao g\u1ed3m qu\u1ea3ng c\u00e1o c\u00f3 h\u00ecnh \u1ea3nh h\u1ed9p s\u1ecd \u1ea9n \u0111\u1ec3 g\u1ee3i l\u00ean nh\u1eefng suy ngh\u0129 v\u1ec1 s\u1ef1 nguy hi\u1ec3m v\u00e0 ph\u1ea5n kh\u00edch; v\u00e0 c\u00e1c t\u1edd \u0111\u00f4-la \u0111\u01b0\u1ee3c gi\u1ea5u trong l\u00e1 rau di\u1ebfp. M\u1eb7c d\u00f9 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u00f4ng \u0111i\u1ec7p t\u00e1c \u0111\u1ed9ng v\u00e0o ti\u1ec1m th\u1ee9c trong qu\u1ea3ng c\u00e1o r\u1ea5t g\u00e2y tranh c\u00e3i, ch\u00fang v\u1eabn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

Internet<\/b><\/p>\n

C\u00e1c trang web v\u00e0 Internet c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3\u00a0<\/i>th\u1ef1c hi\u1ec7n\u00a0marketing l\u00e9n l\u00fat.<\/i> M\u1ed9t v\u00ed d\u1ee5 l\u00e0 c\u00e1c trang web th\u00f4ng tin ho\u1eb7c “h\u01b0\u1edbng d\u1eabn” li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi truy c\u1eadp c\u00f3 th\u1ec3 s\u1ebd mua.\u00a0<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 c\u00e1c trang web l\u00e0 b\u00ecnh phong cho c\u00e1c l\u1ee3i \u00edch ti\u1ec1m \u1ea9n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c trang web th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb cho c\u00e1c t\u00ecnh tr\u1ea1ng y t\u1ebf c\u1ee5 th\u1ec3 th\u1ef1c ch\u1ea5t \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m c\u00e1c b\u00e1n thu\u1ed1c \u0111ang \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn.<\/p>\n

Product Placement<\/b><\/p>\n

Product Placement\u00a0l\u00e0 vi\u1ec7c hi\u1ec3n th\u1ecb ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 trong phim ho\u1eb7c truy\u1ec1n h\u00ecnh, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing l\u00e9n l\u00fat <\/i>r\u1ea5t ph\u1ed5 bi\u1ebfn. V\u00ed d\u1ee5 nh\u01b0 khi m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t k\u00ednh r\u00e2m tr\u1ea3 ti\u1ec1n cho m\u1ed9t c\u00f4ng ty \u0111i\u1ec7n \u1ea3nh \u0111\u1ec3 c\u00e1c di\u1ec5n vi\u00ean ch\u00ednh trong phim \u0111eo k\u00ednh c\u1ee7a h\u1ecd.<\/p>\n

Product Placement \u00edt khi b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c nh\u01b0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c marketing l\u00e9n l\u00fat <\/b>kh\u00e1c.<\/p>\n

(Theo: study.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing l\u00e9n l\u00fat (ti\u1ebfng Anh: Stealth Marketing) l\u00e0 k\u0129 thu\u1eadt marketing qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m cho m\u1ecdi ng\u01b0\u1eddi m\u00e0 th\u1eadm ch\u00ed h\u1ecd kh\u00f4ng nh\u1eadn ra. Nhi\u1ec1u ng\u01b0\u1eddi coi marketing l\u00e9n l\u00fat l\u00e0 l\u1eeba \u0111\u1ea3o, v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i v\u1edbi c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ch\u00fang.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35891"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=35891"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35891\/revisions"}],"predecessor-version":[{"id":68671,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/35891\/revisions\/68671"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=35891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=35891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=35891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}